ReportWire

16 Spring/Summer 2026 Trends Everyone’s Talking About

And just like that, the spring/summer 2026 collections have landed. And what a season it has been! With an unprecedented amount of new creative leadership (this season has colloquially been referred to as “the big reshuffle”), it has been one of, if not the, most exciting periods in fashion in the decade I have worked in the industry. A season of grandeur, glamour and some surprises, from the trends that hit, to those that missed, new accessories, aesthetics and approaches to dressing, there’s no doubt that people will speak about S/S 26 for years to come.

Let’s begin with leadership, because we can’t talk about S/S 26 without reflecting on the mass change in design heads across the industry. With 16 new creative director titles at major designer houses (and even more at those that are smaller), there were a lot of eyes on this season. From Jonathan Anderson’s debut at Dior, Louise Trotter at Bottega Veneta and, of course, Matthieu Blazy at Chanel, it would be fair to say that new leaders will have felt an increased pressure to make a mark, and certainly an impact amongst the sea of new ready-to-wear collections.

“The wave of new creative leadership is creating real excitement rather than disruption. We’re already seeing strong, confident reactions from clients, especially to Chanel and Dior. Several of the debut (and sophomore) shows have seen us reach record pre-order levels with our VICs (Very Important Clients), which gives us a clear indication of how the wider public will respond once collections launch,” says Simon Longland, Harrods’ director of buying for Fashion.

(Image credit: Launchmetrics: Chanel show)

Whilst many debuts made an impact, critics across the industry have widely marked Blazy’s at Chanel as the frontrunner. With a large collection of around 80 complete looks, the hope was that he would bridge the gap between classic Chanel and the desires of the modern woman, something that the house has struggled with since the death of previous creative director, Karl Lagerfeld, in 2019.

“Blazy’s debut for Chanel was outstanding. He managed to strike the perfect balance between respect for the house’s storied codes and a clear forward-looking vision. It set a powerful tone for the season and signalled a very exciting new chapter for Chanel,” comments Longland. But for Blazy and Chanel, this collection was always going to be about more than the clothes and the commercial potential; it was also about the wider cultural impact. Because as much as Chanel’s archive and history will forever have a mark on fashion’s past, there were questions as to where it would be in the future. Stylist, podcaster and fashion commentator Chani Ra speaks on Chanel’s wider cultural impact, saying that this collection “will be talked about for decades to come. It felt like something born in a perfect moment. He [Blazy] managed to bring his point of view firmly, while maintaining and respecting everything great about Chanel. Blazy reminded us that you can make something cooler without leaning on minimalism. I can safely say we ALL want to be the new Chanel woman.”

Outside of Chanel, Louise Trotter’s Bottega Veneta was a huge success. A series of tactile textures, joy-inducing shades and a few accessories that we already anticipate will have It bag status by spring, this new-new Bottega was a favourite for fashion’s cool girls, and has remarkable commercial potential. Anderson’s Dior was a highlight at Paris Fashion Week. A collection that was both wearable and whimsical, Anderson’s debut delivered dramatic silhouettes, bows, bar jackets and, unexpectedly, tricorne hats. Adding to this, there were further impactful first collections seen at Celine, Loewe, Balenciaga, Maison Margiela and Versace with Dario Vitale (who has already announced his departure after just one collection). Gucci gave us a preview of what life with Demna Gvasalia will look like with La Famiglia, a preview collection presented with a lookbook and a star-studded short film.

Models on ss26 runway

(Image credit: Launchmetrics)

But outside of the debut collections, the season was all about drama. It brought vibrancy and confidence in full force. From Saint Laurent’s spectacle under the Eiffel Tower, which delivered conspicuous colours and ‘80s nostalgia, to Chloe’s striking vintage-inspired prints, Givenchy’s textures and Miu Miu’s pointed pinafores, there was a new sense of freedom.