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- P21 Gallery, Seoul
- Through September 19, 2025
This group show could not find a better place or moment, given how South Korea’s cosmetics industry has peaked—driven by the global export success of Korean brands—and how cosmetic interventions have become so normalized they border on obsession within the country’s society. Featuring a lineup of established and emerging names including So Young Park, Pamela Rosenkranz, Diane Severin Nguyen, Haena Yoo, Haneyl Choi, Sylvie Fleury, Simon Fujiwara, Sanja Ivekovic, Anna Munk and Ju Young Kim, the exhibition at P21 Gallery examines how artists engage with the material world of cosmetics consumer culture. Exploring the intersections of beauty and capitalism, the show highlights the emotional intensity of cosmetics and makeup, revealing how the body, skin and psyche are metaphorically reconstructed amid the expansion of the consumer goods market—a market fueled by spontaneous, conscious responses to users’ trauma. Rather than offering a simple expression of beauty, the exhibition proposes a psychological, sensory and materialist aesthetic composed of powders, lotions, sprays and plastic packaging, raising urgent questions about our relationship with our own bodies.
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Elisa Carollo
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