Worlds collide when the Louvre and Lancome collaborate for a monumental makeup collection. Brand ambassadors Zendaya, Aya Nakamura, Amanda Seyfried, and He Cong pose in revered museum halls for the Lancôme x Louvre campaign.
These women, powerhouses in their own right, pose in the art-inspired collection, embodying the myths and tales immortalized in stone. The Louvre is an eternal spring of inspiration.
Lancome x Louvre Makeup Campaign
Zendaya embodies Aphrodite, the Venus of Aries, in a black dress with a billowing cape, a change from her recent Smartwater and Bulgari advertisements. Meanwhile, Amanda Seyfried channels Diana of Gabies. Top model He Cong delivers the charm of the Venus de Milo. And Aya Nakamura embodies the essence of Corine in her shot.
Since its inception in 1793, artists have wandered its grand halls, absorbing wisdom from masters of yore. Today, the museum continues to be an oasis for all creators, a canvas where history intersects with the present.
To extract the essence of this artistic wonderland, Lancôme fixated on nine iconic sculptures—the Venus de Milo, the Winged Victory of Samothrace, Corinne, the Diana of Gabii, the Nymph with a Scorpion, Echo, Hygeia, the Venus of Arles, and the Sleeping Hermaphrodite.
Each sculpture offered its unique narrative, informing the makeup’s tones and textures, skillfully curated by Lisa Eldridge, Global Creative Director of Lancôme Makeup. The cosmetics brand reveals that beauty isn’t static—it’s an evolving language. Through this collaboration, Lancôme x Louvre bridges a gap of centuries, connecting classical art to modern-day beauty.
With a history spanning over 90 years, Lancôme takes this iconic rendezvous as an opportunity to redefine beauty paradigms, proving that both beauty and art are in constant motion.
Joanna Elizabeth
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