We’ve got an exclusive look inside the Cult Beauty advent calendar – here’s how to secure yours

I hope you’re sitting down, because news has landed that the Cult Beauty advent calendar will drop imminently. I say calendar – but this year, the brand is actually treating us to not one but two beauty advent calendars, both filled to the brim with the most ~cult~ makeup, skincare, haircare and fragrance goodness to impress even the fussiest of beauty lovers. We couldn’t be more excited.

Before you say it: I know, September has barely begun, and I’m not quite ready for all those mince pies, pine-scented winter candles and mulled wine and just yet either. However, as GLAMOUR’s resident beauty advent calendar connoisseur, I can assure you that it’s never a bad idea to get a head start – especially considering that all the best options sell out lightning fast (well before November, might I add).

Unsurprisingly, the Cult Beauty advent calendar announcements never fail to impress us. Following on from the success of the online beauty store’s previous four sold-out advent calendars, this year’s launch is bigger than ever. As I’ve already mentioned, the retailer is treating us with two advents this year, titled “Curated With Love” and “Scent With Love” – both worth over £1,100, priced at £235, and each featuring 40 products in total.

Behind every door, you’ll find an epic selection of makeup, hair care, and skincare treats – in full size, deluxe size and travel size. So what’s the difference between the two calendars, you ask? Although the two are priced the same, the main difference is that the “Scent With Love” iteration will also pack some fragrance-related surprises too, while the “Curated With Love” option will solely focus on a mixture of all beauty products except for perfumes.

Similar to last year’s launch, in 2024 you’ll also automatically have £10 credit (AKA 230 Status Points via Cult Beauty) added to your account when you shop for either of the advent calendars. The best part? In true Willy Wonka fashion, you might also be one of the lucky three to win a Golden Ticket hidden inside, with each worth a staggering £1,000 worth of credit for you to spend at Cult Beauty.

As for the contents of said advent calendars, we’ve had an exclusive sneak peek directly from Cult Beauty, and without giving too much away, we’re seriously mind-blown. From viral sensations to newer launches and all-time classics that are known and loved by all beauty editors and influencers alike, it’s safe to say that this year’s product lineup is nothing short of impressive. And based on what we’ve seen in previous years, we expected nothing less.

Intrigued? Below, I’ve included a full breakdown of the products inside this year’s Cult Beauty advent calendar so that you can get a better understanding of what you could be signing up for in a few weeks’ time.

What’s inside the Cult Beauty 2024 Advent Calendars?

“Curated With Love” advent calendar

• Release date: 4th of September for waitlisters, 5th of September for public release.
• Number of products: 40 in total, 24 are full-size.
• Launch date: October 7th.
• Price: £199, worth over £1,000.