United Opens Largest Club in Denver
United today announced the opening of its largest United Club at Denver International Airport. This new, 35,000 sq.-ft. club is located in the B Concourse, providing a modern take on the United Club experience with a new feature bar offering beer flight boards to taste a seasonal rotation of premium local and craft beers. This club is the second in a series of new locations to open in Denver this summer; last month, a new 24,000 sq.-ft. United Club opened in the A Concourse, featuring a luxurious ski lodge aesthetic and design inspired by the Colorado outdoors.
Located on the eastern side in the B Concourse near gate B44, this new club location touts 35,000 sq.-ft. across three levels and more than 600 seats, making it the largest club in United’s network. The space reflects Denver’s beer scene with brewery-inspired elements and a new beer tasting experience at the feature bar on the mezzanine level. At the feature bar, travelers can choose from a seasonal rotation of 10 local and craft beers on tap, with selections from Colorado breweries New Belgium, Great Divide, Denver Beer Company, Upslope, among others, to enjoy from United customized tasting boards and beer glasses. The feature bar area is distinguished by five Vestaboards displaying personalized messages and menu offerings and a custom, vibrant blue mural by visual artist Charlo Garcia Walterbach that explores the joy and discovery of new places that travel brings to life.
Inspired by Denver’s urban areas, the space features details such as concrete flooring, hand-crafted decor and exposed ceilings for a sleek and modern design. Throughout the space, guests can enjoy a variety of locally-sourced furnishings and artwork, including photography, paintings, sculptures and murals that reflect the Denver community. The entryway features a sculpture inspired by the cones of the Colorado Blue Spruce. Made by Will Schlough, the piece is crafted from dozens of skateboards meant to resemble colorful pinecones. An additional statement mural by local artists, Jaime Molina and Pedro Barrios, tells the story of Denver through highly-visual, street art inspired geometric shapes.
United Airlines will open an additional revamped club location in 2025, and once open, Denver International Airport will feature more than 100,000 sq.-ft. of United Club space. That’s across three United Club locations and United Club Fly, a unique grab-and-go concept offering enhanced food and beverage for United Club members with quick connections. With more than two-thirds of United customers connecting to other places in Denver, the new clubs are expected to accommodate more than double the number of travelers than before.
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