Uber is offering a new feature that will allow users to book restaurant reservations and tours through the app.
Users will be able to book reservations through OpenTable and book tours with Viator because both companies are integrated into the Uber Explore feature, Uber confirmed with Travel + Leisure. Earlier this year, Uber launched its Explore tab in several U.S. cities.
“We launched Uber Explore earlier this year to take our customers beyond the ride,” Adib Roumani, the head of mobility verticals tech at Uber, said in a statement provided to the outlet. “Uber Explore puts the best of cities at your fingertips, and today, we’re thrilled to announce our partnership with Viator, the world’s largest experiences marketplace. With this integration, Uber customers will now be able to book amazing experiences, activities, and tours with Viator, all through the Uber app.”
“Whether you’re heading home to see friends and family or enjoying a staycation this holiday season, Uber and Viator have got your entertainment covered,” Roumani added.
The rideshare giant will also expand on its Uber Travel feature, allowing users to store flight and car reservations by linking their email accounts to the platform. Over 10,000 cities worldwide will have access to the feature and it will be compatible with Gmail, Outlook, and Hotmail accounts.
There is also an incentive for customers who reserve rides through Uber Travel; 10% will be earned back in Uber Cash.
And the company didn’t stop there. Uber Charter is also growing. It will allow users to reserve a party bus or limo ride through the app. That service is currently available in more than 20 major U.S. cities.
Crystal Gross
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