Two Black Founders Share the Cult-Loved Skincare Brands They Can’t Stop Using

Trywell is, first and foremost, a Black-centered health and wellness brand. “We started the brand during COVID after seeing how disproportionately African Americans were being affected and the lack of knowledge in the community,” say founders Kathy and Tashon Thompson. They’ve developed the brand to specifically address the nutritional shortfalls often faced by people of color, specifically African Americans. “With significant and disproportionate health disparities in African American communities, providing vital supplements to fill these nutritional gaps left unmet by the daily diet is essential,” they say. “[We] aim to not only highlight and eradicate this devastating cultural healthcare divide but to also do everything possible to promote healthful living as part of the overall beauty, resilience, identity, and plight of the Black experience.”