Twitter further eases US cannabis advertising rules

MJ Biz reports

Twitter is further loosening its limits on cannabis industry advertising, letting vetted, state-legal businesses show packaged marijuana products in their marketing campaigns while allowing ads in new U.S. markets.

Certified cannabis advertisers “may also continue responsibly linking to their owned and operated web pages and e-commerce experiences for CBD, THC, and cannabis-related products and services,” Alexa Alianiello, Twitter’s head of sales and partnerships, wrote in a blog post.

“We have also made some changes for medical licensees and opened up additional recreational markets (some restrictions apply).”

Twitter’s publicly posted drugs advertising policy doesn’t specify which new medical and recreational markets are now open for cannabis ads.

However, Twitter is now permitting medical cannabis ads targeting users in Alabama, Arkansas, Florida, Minnesota, Mississippi, Missouri, Oklahoma, Pennsylvania, Puerto Rico, Rhode Island, South Dakota and West Virginia, according to information provided by Rosie Mattio, founder and CEO of New York-based cannabis industry marketing firm Mattio Communications.

Adult-use marijuana ads will also be permitted in Missouri’s new adult-use market.

Read more at 

https://mjbizdaily.com/twitter-further-eases-us-cannabis-advertising-rules-adds-new-markets/