Pop Culture
This Best-Selling Shampoo For Brittle & Damaged Hair Just Dethroned All My Favorites
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I’m one of those people who lines the sides of their shower bath with an excess of shampoo bottles—I mean, it sort of comes with the job. Since testing beauty products is my norm, new formulas are always coming in and out of the rotation. While I’ll try to use all of them to the last drop, I certainly have favorites.
Redken’s Bonding Shampoo
has quickly risen to the top of my list. It offers a difference I can see and feel when compared to other shampoo formulas; my hair is incredibly silky and dry ends are instantly super smooth post-wash. Any damage from using styling tools is practically non-existent, too, which is pretty wild from just using a shampoo.
But in fact, this is no regular shampoo. Redken’s Acidic Bonding Concentrate range hosts some of the brand’s most concentrated all-in-one formulas for repairing damaged hair of all kinds, from minor to severe. Each of the included formulas contain a mix of citric acid and Redken’s concentrated bonding care complex that revitalize weakened locks and visibly improve their strength and vitality.
Beyond offering deep repair, the shampoo also intensely conditions (hence the super silky feel it gives my strands) and brings color fade protection. It’s been proven through brand studies to combat one year of visible damage in just one use, while leaving your hair two times stronger with continued washes. It also brings a 56 percent reduction in breakage and an 82 percent reduction of split ends the longer you use it.
I’m not the only one who considers the shampoo top-tier—it’s earned over 7,000 five-star ratings from Amazon shoppers who say it “made their chlorine dried hair silky and smooth” and and brought “a change in the first use.”
“Night and day difference after one use,” confirmed another. “Been using it for almost a month now and my hair has NEVER been this healthy since I was a small child. Trying the hair growth stuff next!”
“I use the entire line of this Redken product,” wrote one shopper. “I have naturally dry hair that got even more dry due to color and highlights. One week of using this and my hair was soft to the touch! Absolutely LOVE it!”
Oh, it also makes my highlights looks salon fresh, too.
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