What inspired you to start your own business?
I was always a terrible employee (ha ha). I say that lightheartedly, but I guess I just knew I’d always be my own boss. I grew my platform to a place I felt where I was ready to start a venture separate to the personal business and brand I had been working so hard at for years. I don’t take having this platform for granted. I’m so grateful for the community that I’ve built, and I’d be insane not to bring more value to them with tangible items I know they’d love and be able to enjoy on such a personal level. Because they’ve been through this journey with me, they now get to be involved in something so special to us all.
Why olives?
Olives have always been special to me. You could almost say [they’re] an obsession. I felt an untapped niche where I knew I could bring value and become an expert in. My community has followed along my journey and know that this is something so organic and true to myself, and that’s why it felt right. Olives have been at the center of my dining table, in my cocktails on evenings out with friends, and my favorite go-to late-night snack. I wanted to share my love of olives with everyone but introduce an intermix of all of my passions from fashion, beauty, and travel to create the perfect aesthetic jar for your photos with premium, delicious olives inside for my fellow olive lovers to enjoy.
What has been one of your biggest challenges as a founder and creator?
Starting this journey in a new industry that I was unfamiliar with has definitely widened my scope on the food industry, and I have learned so much along the way. With all the lessons learned, late nights, brainstorming sessions with my team, and figuring out the logistics of how to bring By Emma Rose to life, I am truly so proud of what my team and I have accomplished. Having this be my true passion project in life has motivated me in ways and brought out other skill sets in me that I didn’t know I had in me!
As for being a creator, the biggest challenge I have had to overcome is creating a healthy work/life balance. While running my own personal platform and creating multiple startup businesses, it has definitely made me busier than I have ever been. I would love to say I have it all figured out, but that’s something I’m still constantly working on and will, I think, be a work in progress forever.
What do you see coming next for you and your business?
I have many exciting plans for this spring and summer that I cannot wait to share with everyone! With the recent launch of By Emma Rose, we have some mouth-watering new launches, adding new categories, and super-fun events that I can’t wait to see come to life.
What advice would you give someone who is looking to become a founder themselves?
The advice I would give to an aspiring entrepreneur is to be genuine and true to yourself and what you want to share with others. When you’re passionate about something and truly believe in the product or item, you will have so much fun with the creative process and want to be fully involved and devoted to your business. If you are consistent and work hard, I believe that you will be rewarded with the success you so truly deserve.
You are known not only for being a founder and a force to be reckoned with in the social media world but also for having epic personal style. What items do you trust to make you look your chicest?
I’m a big believer in taking risks with your wardrobe while also honoring your personal style and what inspires you. My go-to items that I trust to make me look my chicest are a good pair of comfortable heeled boots that you can interchange with your outfits, good basics that you can rely on, a pair of comfortable heels that you can dance the night away in without regretting your footwear choice in the morning, a pair of black trousers that are great to dress up and down, a long leather jacket to wear on your nights out, and, lastly, a comfortable, trusty pair of denim.
Grace O’Connell Joshua
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