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Tag: viewers

  • TV Viewers Are Getting Old. Do Advertisers Care?

    TV Viewers Are Getting Old. Do Advertisers Care?

    Matt is joined by Wall Street Journal reporter Isabella Simonetti to discuss an article she wrote that focuses on the older ages of television viewers and how it has affected advertisers (03:35). They go through how the pitches to ad buyers have shifted, the age gap between people who consume traditional linear TV and streaming, whether age demographics are still used, the growing acceptance of older casts on TV, and whether linear TV is beginning to age out. Matt finishes the show with a prediction about the distribution of The Apprentice, which highlights Donald Trump’s rise during his business career (19:50).

    For a 20 percent discount on Matt’s Hollywood insider newsletter, What I’m Hearing …, click this link: puck.news/thetown

    Email us your thoughts! thetown@spotify.com

    Host: Matt Belloni
    Guest: Isabella Simonetti
    Producer: Jessie Lopez
    Theme Song: Devon Renaldo

    Subscribe: Spotify

    Matthew Belloni

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  • Struggling to Become a Twitch Partner? Even the CEO Faces Rejection!

    Struggling to Become a Twitch Partner? Even the CEO Faces Rejection!

    Difficult to become a Twitch Partner, for everyone…even the big boss!

    The world of streaming on Twitch is more competitive than ever and even the CEO of the platform, Daniel Clancy, experienced it first hand. The CEO of Twitch, who streams on the platform in his spare time, revealed on Twitter/X that he had submitted a secret application to the Twitch Partner Program, but it was rejected. To be admitted to the Twitch Partner Program, streamers must meet several strict criteria, including an average of around 75 viewers per broadcast, excluding views from hosting, raids, first page or integrations. Clancy’s candidacy was rightly rejected because the attendance of his streams was too fluctuating.

    A Partner Program too difficult to reach?

    This rejection recalls the challenges many streamers face when aspiring to become Partners on Twitch. Streamers who are not CEO of a multinational, and often have more need of the income that could result from it. Even though we can regularly hear criticism on this subject, the Partner Program is still quite strict. And for good reason, it offers Streamer-exclusive benefits, such as monetization opportunities, channel customization, expanded VOD storage, and priority support. The requirement for a constant and high attendance makes accessing the Partner Program difficult, even for established streamers. This is, among other things, what pushes a very large number of them to stream every day of the year or almost.

    It’s not humans who decide?

    The rejection of the CEO’s candidacy sparked amused reactions from many Internet users, because it is funny to say the least. We also saw some encouraging reactions to push Dan Clancy to persevere, because one day, he will have his partnership! Above all, for some, it may have proven one thing. One thing Twitch – like most social platforms – wouldn’t easily admit: that many things, and in particular the Partner Program, are not managed by humans, but robots. Indeed, a robot does not differentiate between Dan Clancy or another streamer, but judges them all the same way. A human on the other hand… One wonders if a Twitch employee had had to evaluate Dan Clancy’s Partner Program application, would he have validated it? even if it did not completely meet the required criteria?

    Find our guide to choosing the best streaming hardware if you want to get started on Twitch or another platform.

    Alice Zampa

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  • Netflix shelves basic membership plan in the US; Here’s what options remain for viewers

    Netflix shelves basic membership plan in the US; Here’s what options remain for viewers

    In a recent move, Netflix has bid farewell to its basic membership plan without ads in the U.S. The streaming giant has now updated its Help Center page, announcing that the Basic plan is no longer available for new or rejoining members. However, existing members on the Basic plan can continue enjoying its benefits until they choose to change plans or cancel their account.

    Netflix makes changes in subscription options

    Netflix users in the U.K. and Canada have previously experienced a similar shift, as the $9.99-per-month basic membership was phased out. The streaming platform now offers two ad-free alternatives: the Standard plan at $15.49 per month and the Premium plan at $19.99 per month. Additionally, the Standard with Ads option, which comes at a price $3 cheaper than the discontinued basic plan, remains available for members to choose from.

    While this change may raise questions among subscribers, Netflix maintains that its prices are competitive and deliver great value to consumers. The company cites its starting prices of $6.99 in the U.S. and £4.99 in the U.K., emphasizing the extensive range and top-notch quality of its catalog. Netflix aims to enhance user experience while maintaining its position as a leading provider of premium entertainment content.

    ALSO READ: Netflix renews popular content as it cancels 8 shows, announces 6 endings; Read details

    About Netflix’s Ad-supported plan and its success

    Approximately eight months ago, Netflix introduced its ad-supported plan at a monthly cost of $6.99. This offering quickly garnered a substantial user base, with around 5 million active users in the U.S., the U.K., and 10 other countries by May. As the streaming giant approaches its second-quarter results disclosure, industry experts are keen to see how this ad-supported option continues to perform.

    When questioned about the recent changes and pricing, Netflix expressed confidence in its decision, affirming the value it brings to customers through its diverse content library and competitive prices. The streaming service remains committed to providing a top-notch viewing experience to its ever-growing subscriber base.

    As Netflix adapts its subscription options and policies, it continues to be a dominant force in the streaming industry. The company’s growth in subscribers over the past year demonstrates the ongoing appeal of its vast array of captivating shows and movies.

    ALSO READ: How to watch Netflix on your TV

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