ReportWire

Tag: taste

  • 5 Sabrina Carpenter Songs You Need On Your Halloween Playlist

    Between slipping into a glittering green fairy dress (even though, let’s be honest, we’d still clap for her if it wasn’t Halloween) and twirling around like Lizzie McGuire’s bobble-headed cartoon alter ego circa 2003, Sabrina Carpenter has officially crowned herself queen of chic spooky. She even turned her Short n’ Sweet tour into a full-on Día de los Muertos ball last year—because of course she did—making it nearly impossible not to be obsessed. And while we’re crossing every frozen finger that she brings the same ghostly glam to her Madison Square Garden show this October 31, we’ve conjured up a killer five-song playlist to groove (and maybe haunt) to in the meantime.

    ‘Feather’

    With “RIP B*tch” scrabble-glued onto cotton candy–pink cross tombstones, our black-veiled Sabrina Carpenter becomes the pop patron saint of poetic justice in the ‘Feather’ music video—a glittery, pastel reimagining of karma itself. Directed by Mia Barnes, it’s the moment she fully claims her cinematic universe, where no mediocre man makes it out alive. Between nonchalantly touching up her lip gloss as the mansplainers around her literally fight themselves to death and seductively reeling in a leering business bro by his tie before the elevator doors close, ‘Feather’ is a masterclass in femme fatality—all wrapped in bubblegum and vengeance.

    Cheeky, camp, and career-defining, it’s a Barbie-pink burial for the male gaze.

    ‘Taste’

    Think Sabrina Carpenter’s Pinterest board is all heart-cutout corsets and enough double entendres to power a Tinder algorithm? Maybe most days—but not during Halloween. Around that time, it’s probably overflowing with Death Becomes Her clips and revenge-core inspo.

    Enter ‘Taste,’ a wickedly gruesome, wink-at-the-camera spectacle directed by Dave Meyers. It opens on a luscious, pink-lit bedroom—equal parts boudoir and crime scene—scattered with sharp weapons and a plush teddy bound with lipstick-stained tape. It’s hard to tell whether Sabrina’s the final girl or the one doing the slashing (spoiler: probably both).

    Then comes Wednesday’s own goth queen, Jenna Ortega, co-starring in what might be the campiest catfight of the year—two femme fatales literally trying to kill each other over a man. There’s a backfiring voodoo doll, blood aplenty, and a wink of meta self-awareness that makes the whole thing feel like Mean Girls reimagined by a horror auteur. It’s hilarious, sexy, and gloriously unhinged—exactly the kind of chaos we expect from Sabrina’s candy-coated carnage era.

    ‘Tornado Warnings’

    Okay, so this one leans less horror movie massacre and more emotional hazard warning. When Sabrina sings ‘Tornado Warnings,’ she’s not telling us to dive into a bunker—she’s reminding us to steer clear of anyone who can’t weather their own emotional storm. It’s less about surviving natural disasters and more about dodging human ones.

    Instead of lying to your therapist like she does (so they don’t pry you away from the mess you mistake for love), Sabrina’s saying: recognize the red flags before you’re glued to someone with the emotional adhesive strength of conjoined twins made of codependency and denial.

    It’s one of the most self-aware moments on emails i can’t send—the calm eye of the storm where she finally admits she saw the warning signs but stayed anyway. In a record built on sharp confessionals and winking deflections, ‘Tornado Warnings’ feels like the rare track where she drops the glitter and lets us see the girl beneath the chaos, clutching her phone, still hoping the storm might text back.

    ‘Nonsense’

    Our Shakespearean-but-make-it-hot rhyme smith, Sabrina Carpenter, has these ‘Nonsense’ outros on lock, but nothing hits quite as Halloween-coded as her Short n’ Sweet Day of the Dead ball. She brings the crowd into the frightful fun with a perfect pop-culture jump scare: dressed as Sandy from Grease in a slick black jumpsuit, she pauses mid-set, feigns hearing a noise, and gasps, “My god, guys, that was so scary. It sounds like it’s, like, a pop hit.” Cue the beat drop—a clever twist on the song’s usual opener, “Woke up this morning / thought I’d write a pop hit.” It’s classic Carpenter—self-aware, flirty, and funny enough to resurrect the dead.

    Even the OG ‘Nonsense’ video shows up at the costume party. Joined by her besties Pamela and Whitney Peak, Sabrina flips her usual petite glam for a boyish disguise—ball cap, hoodie, and all—playing the role of her own love interest. The hat? A piece of her own merch reading “DIPSH*T,” complete with a glossy red heart on the brim. It’s chaotic, camp, and entirely her: the patron saint of unserious sincerity, turning pop music into a punchline you actually want to kiss.

    ‘Tears’

    We might not be the kind of Man’s Best Friend who takes our golden retrievers on walks up to haunted mansions—but we’re still going inside anyway, even if we’re tear-soaked. Yep, we’re talking about ‘Tears,’ Sabrina Carpenter’s Rocky Horror Picture Show–inspired fever dream, directed by Bardia Zeinali and starring the ever-cool Colman Domingo in full drag as her demon-eyed, disco-dancing mentor from hell.

    From the blood-soaked tear that flashes in its title sequence to the surreal stripper pole sprouting from a cornfield (seriously, Smallville could never), ‘Tear’ is a glitter-drenched pop exorcism. It’s all purple light, stilettos, and synth-heavy chaos—part haunted house, part Studio 54 séance. And, true to form, Sabrina ends it in her signature way: with another man meeting his glittery demise. Consider it the final scream queen flourish in her spooky pop canon.

    Before the coven flies out, what Sabrina hit is getting the cauldron bubbling at pre’s? Tag us on Insta, Twitter, or Facebook — we might pull a tarot card to see if you’re right. 💅🔮

    TO LEARN MORE ABOUT SABRINA CARPENTER:
    FACEBOOK | INSTAGRAM | KOMI | TIKTOK | TWITTER | WEBSITE | YOUTUBE

    Rachel Finucane

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  • NovaTaste Sets Foot Into the US Market With the Acquisition of McClancy Foods & Flavors

    NovaTaste, a global leader in taste innovation, today announces that it has acquired McClancy Foods & Flavors (“McClancy”), a US-based solutions expert in custom dry ingredients for foodservice and industrial customers. By joining forces with McClancy, NovaTaste will enter the rapidly growing US market and increase its exposure to the Quick Service Restaurants foodservice segment (“QSR”). McClancy will continue to operate under the McClancy brand and will offer its US customers the opportunity to partner with them overseas, leveraging NovaTaste’s innovation capabilities, international network and infrastructure.

    Established more than 75 years ago, McClancy is a savoury solutions expert, co-creating foods and ingredients with its customers in a variety of custom packaging options. The company operates two manufacturing facilities in Fort Mill, South Carolina, with more than 250 employees and serves customers across the US active in foodservice, retail and industry.

    Erik Wiberg-Lyng, CEO of NovaTaste, said: “This acquisition marks an exciting milestone for both NovaTaste and McClancy. By combining the talented McClancy team and their exceptional expertise with our global network and infrastructure, we are unlocking new opportunities for growth and innovation. Together, we will strengthen our position as a global leader in taste innovation and set new standards for our industry. I am looking forward to embarking on this exciting journey with the McClancy team.”

    Stephen Andresen, CEO of McClancy, added: “Over the past 75 years, McClancy has become a primary player in the dry-blends category, serving some of the biggest companies in the food business. We are excited to have found a partner in NovaTaste that values our work and experience, and we look forward to continuing our growth story together.”

    ***

    About NovaTaste

    NovaTaste is a global leader in taste innovation, providing a range of value-add savoury ingredients and blends to improve taste and texture, as well as extend the shelf life of food products. It operates a range of brands, including Wiberg and Piasa. The company employs 1,900 employees, who are united by the NovaTaste purpose – to revolutionize the way the world experiences food. NovaTaste serves customers including food manufacturers, butchers and food service players, across Europe, North America and Asia.

    About McClancy Foods & Flavors

    For over 75 years, McClancy has combined a passion for culinary excellence with a culture of collaboration and integrity. McClancy’s capabilities enable them to craft dry rubs and seasonings tailored to a wide range of categories, from classic flavors to emerging trends. What sets them apart is their ‘yes-centric’ approach to all that they do. McClancy works closely with its customers, adapting to their needs. McClancy predominantly works with brands, further processors / manufacturers and operators on product matching, formulation optimization, market trends and product innovation.

    Contact Information

    Melanie Bauer
    melanie.bauer@novataste.com
    +49 162 254 3254

    Daniela Haslinger-Hild
    daniela.haslinger-hild@novataste.com
    +43 6765382094

    Source: McClancy Foods & Flavors

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  • Loyola’s Upcoming Cambodian Restaurant Serves Food Fit for Royalty

    Loyola’s Upcoming Cambodian Restaurant Serves Food Fit for Royalty

    Reservations are now live via for the newly relocated Khmai, the Cambodian restaurant that earned accolades after two years in Rogers Park. Khmai 2.0 is sleeker and more upscale than the original, and with its new location along Sheridan Road near Loyola University, chef and owner Mona Sang has added a casual new sister spot in Kaun Khmai.

    Before the restaurants’ debuts on Thursday, June 13 in Rogers Park, Sang previewed her restaurant to friends and media members earlier in the month. Those who attended witnessed firsthand just how far the restaurant has come since its founding in 2022. “This is a huge upgrade,” one diner audibly whispered to her companion.

    The menu draws inspiration from Khmer royal cuisine, or mahob preah barom reacheaveang, a style developed in palace kitchens and one of three overarching culinary genres in Cambodia. It’s distinguished by the quality of ingredients and more elaborate cooking techniques — a style that’s evident in new menu options like the show-stopping trei chien chuyen, a whole fried red snapper that smacks of powerful umami, ginger, garlic, and fresh herbs.

    Another addition, bangkea tuk ampil — large and juicy head-on shrimp marinated in Khmer spices, breaded, and slathered in spicy tamarind sauce with palm sugar and shrimp paste stars. Meanwhile, an old standby, kaw ko — a braised oxtail with bone marrow, galangal, star anise, and fragrant lemongrass, soothed. Sang offered a special preview menu for guests, with Khmai’s signature “dips” — in essence Khmai’s answer to crudités. The beloved egg rolls — filled with ground chicken, shallot, onion, garlic, and taro —were also available. The restaurant was still waiting for its liquor license, so a wine list wasn’t available.

    A royal Khmer dancer watches over the dining room.
    Naomi Waxman/Eater Chicago

    The new space, the former Onward Chicago, is more striking than the original Khmai and includes a soaring arched ceiling and a stunning wall-size mural of a Khmer dancer. The ornate Regency-style gold and black tableware is a product of Sang’s Bridgerton fandom. Chopsticks, forks, knives, and spoons sat on the tables.

    The reopening represents a pivotal moment in the saga of Khmai, which Sang originally conceived as a therapeutic project with her mother, Sarom Sieng, a survivor of the Cambodian genocide. Their endeavor rapidly grew and they soon accrued a customer base with church catering gigs before opening a permanent location on Howard Street near the Evanston border. A rare specialist in traditional Cambodian cuisine, it was a surprise smash hit that garnered a semifinalist nod from the James Beard Foundation. In 2022, Sang and Sieng were named co-winners of Eater Chicago’s Chefs of the Year award and Khmai was dubbed one of the 15 Best New Restaurants in America.

    A plate of Cambodian fried rice topped with grapefruit.

    Kaun Khmai will offer a meaty Cambodian fried rice.
    Naomi Waxman/Eater Chicago

    Behind the scenes, pressure on Sang and her team was mounting. Between a contentious dynamic with her former landlord and the structural limitations of the original location, she knew that a move was essential to the restaurant’s survival. Khmai closed in November 2023, and in the intervening months, Sang has slowly unfolded her plans to the public — including the pending debut of a relaxed second restaurant that would feature fruity cocktails and Khmer street food like skewers of grilled beef, chicken, and squid. A smash burger made with spicy, sour twa ko (Cambodian sausage) will also appear.

    Both restaurants share the space on the ground floor of the Hampton Inn, but Khaun Khmai channels a more relaxed energy without reservations. There’s a large rectangular bar, large windows that fill the room with light, and colorful Cambodian artwork displayed on the walls and around the room. Sang will also launch the city’s only Cambodian brunch services at both restaurants alongside dinner and hopes to begin offering breakfast and lunch in August.

    Khmai and Kaun Khmai, 6580 N. Sheridan Road, scheduled to open Thursday, June 13, reservations via OpenTable.

    Naomi Waxman

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  • Marijuana MicroDosing Can Improve Mundane Tasks

    Marijuana MicroDosing Can Improve Mundane Tasks

    Some things in life can’t be avoid – and seem to suck the fun out of a day…but maybe a little cannabis can help!

    Mowing the grass, brainstorming, exercise, and other everyday tasks just seem to suck the life out of a day – especially the precious weekend Saturday and Sundays. Not only are they mundane, but they have to be done…over and over again over the course of your life. What about making them more fun, engaging and pouring some happiness into every day tasks? Marijuana microdosing can improve mundane tasks to the point of enjoyment.

    RELATED: The Most Popular Marijuana Flavors

    Microdosing cannabis may be a beneficial way to achieve a relaxed, yet focused high. The sativa strain tends to energize and uplift and can place you into a state of timelessness, effortlessness, euphoria, and single-minded focus. Microdosing cannabis can help boost creativity, mood and productivity.  Consider about 2.5 mg to start – which is about half a gummy or a puff or two from a vape.

    Household Chores

    From laundry and folding clothes to cleaning the fridge, these are must do activities to facilitate day to day life.  Sometimes mindless, it is easy to slip into boredom trying to match an endless supply of socks or cleaning the oven.  A little sativa can add not only energy but a bit of creativity in these tasks.  You might be startled by how vacuuming can become fun!

    Outdoor Chores

    Mowing the grass goes down as the more boring job.  Around 76% report their lawn is mowed at least every other week. What a dull routine and pattern, add in edging, weeding and other garden task and you can find yourself in a bi-weekly loop of boredom. Pop a gummy and you reimagine your garden again and again.  The same for washing and cleaning the car or garage. And you end with a strong sense of satisfaction.

    Working Out Classic Film GIF - Find & Share on GIPHY

    Exercise

    Some people do not get the natural home people who enjoy physical activity enjoy. Some see it as a health or physical appearance reason and it can be a little dull.  Trendmills, stationary bikes, walks, runs and more tend to be a set period of time which can get a bit dull day after day.  Maybe mix it up with a little cannabis and put a little pep into the set.

    Additionally, cannabis has been proven to have properties that not only aid in the recovery from working out, but also in the actual performance of certain activities. Studies have shown the plant’s ability to decrease anxiety and act as a bronchodilator increasing airflow to the lungs. Moreover, as one study found, “cannabinoids are potent anti-inflammatory agents.”

    Brainstorm

    Whether you’re writing a book, managing work project for your team at work, or organizing  your family or friend life, the ability to think strategically and creatively is critical to being productive. Sometimes you can get stuck in a rut, a little time, weed, and space allows you a fresh, creativity perspective.  While 80% may not work – 20% might be something you can build which could make life better.

    RELATED: People Who Use Weed Also Do More Of Another Fun Thing

    For some, consuming weed allows the brain the work in a different mechanism, fueling creativity and crashing through any persisting roadblocks. So the next time you are stuck, try stepping away for a few minutes to imbibe and return to the situation with a new perspective.

    Studying


    via GIPHY

    There’s no excuse for not taking advantage of the plethora of high quality free education available online these days. Whether you’d like to learn more about computer science or classic literature, the tools are online and in some cities in person.

    Amy Hansen

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  • An All-Day Filipino Restaurant Is Coming to Jefferson Park

    An All-Day Filipino Restaurant Is Coming to Jefferson Park

    Chicago’s Northwest Side Filipino community is robust and isn’t about to be shut out of the city’s Filipino American restaurant boom. Seafood City isn’t enough. Kathy Vega Hardy is readying to open her first standalone restaurant in early April in Jefferson Park. In August, closed her popular Filipino food stall, A Taste of the Philippines, inside Chicago’s French Market as she prepared to launch an independent operation.

    For this particular project at 5914 W. Lawrence Avenue, “independent” isn’t entirely accurate. Vega Hardy is partnering with another Filipino business, Crumbs and Cookies, a bakery that’s best known for sylvana, a cookie stuffed with flavored creams. Spouses Katrina and Mharloe Requiron founded their operation after the pandemic began in 2020. They’re splitting the space with Vega Hardy.

    Twenty-eight seat A Taste of the Philippines will serve a few desserts, such as their signature ube doughnut and turon (a sweet lumpia with ube drizzle), but the two businesses believe they complement each other with Vega Hardy offering mostly savory items like lumpia and pancit. Without a permanent home, Vega Hardy has been using the space at Schoolhouse Kitchen in Portage Park to cook food for her catering business which also includes pop-up dinners.

    Ube doughnuts and cheesecake bites.
    A Taste of the Philippines

    Chicago’s food scene includes prime-time players like Bayan Ko and Boonies Filipino Restaurant, plus a little Michelin-starred success story called Kasama. Mano Modern Cafe opened last year in West Town. Vega Hardy says her food fills a specific niche.

    “I wouldn’t call it upscale, but it’s not fast food either,” she says. “I feel I’m in the sweet middle ground.”

    Vega Hardy’s story has been well told around Chicago. She’s a Manila native who lived in Denver where she started A Taste of the Philippines as a food truck in 2012. As is the case with many Asian families arriving in America, few recipes are actually written down. Immigrant food in the States often tastes different because of guesswork in reformulating a recipe (there’s also a difference in ingredients that leads to changes). Vega Hardy has worked toward preserving Filipino culture while putting her own spins on items. But, as chefs who cook international cuisines can attest, it’s sometimes exhausting trying to sell food to folks unfamiliar with other people’s cultures. Food can be educational (Vega Hardy also teaches at Schoolhouse Kitchen), but it can be daunting: “I really thought I was the only Filipino person there,” she says of her time in Denver.

    When she moved to Chicago, she gained a following selling food at farmer’s markets before opening in the French Market in summer 2020. Even at the market, she sometimes got anxious having to explain her evolving menu to passersby who were strolling through the food hall browsing menu boards.

    An egg sandwich on pan de sal and a purple ube drink in a plastic cup.

    Egg sandwiches and specialty coffee are served.
    A Taste of the Philippines

    The commute from the Northwest Side to the West Loop was brutal, especially with construction on the Kennedy Expressway. Vega Hardy won’t have to contend with that headache as she’s a Jefferson Park resident. She’ll also have more room to be creative and productive (on an average day of lumpia making she can roll about 150; the number will now increase at the restaurant). Vega Hardy touts a vegetarian adobo made with local vendor Four Star Mushrooms. Now, fans of that Kasama operation might be familiar with their dish which was featured in some cookbook and also in a Chicago-based TV show called The Bear. Adobo can be a personal thing that varies depending on family preferences. Vega Hardy’s is a little bit more saucy. She talks about how the gravy properly coats the rice.

    A Taste of the Philippines will also serve breakfast with silog, sandwiches, and more. Longanisa — which will be used in a Scotch egg — will be made on premises. Imagine pan de sal with a fried egg and havarti cheese. The full espresso bar will have fun drinks with coffee from Veloria Coffee, another Filipino American business.

    Check back for more updates in the coming weeks.

    A Taste of the Philippines, 5914 W. Lawrence Avenue, opening in early April.

    5033 N Elston Ave, Chicago, IL 60630
    (773) 295-1658

    Ashok Selvam

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  • 5 Senses Meditation (PDF)

    5 Senses Meditation (PDF)

    Use this worksheet to meditate on each of your five senses. Take a step back and make note of any stimuli you observe through your vision, hearing, touch, smell, and taste. This is a great exercise to improve mindfulness and non-judgmental awareness.


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    Steven Handel

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  • Weird Facts

    Weird Facts

    Brussels sprouts used to have a bitter taste until breeders in the 90s started cross-pollinating different varieties to remove the chemicals that caused the bitterness. Their work has led to Brussels sprouts’ recent culinary popularity.

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  • Surprising Things Sense of Smell Reveals About Your Health

    Surprising Things Sense of Smell Reveals About Your Health

    Dec. 21, 2022 – In some relationships, women are the heart, the vision, and the brains. In our marriage, my wife is the nose.

    “What happened to the milk that was in the fridge?” she’ll ask.

    “I drank it.”

    “Didn’t you notice it went bad?”

    Or …   

    “You were eating sardines again, weren’t you?” she’ll accuse.

    “I had ’em for lunch 2 days ago!”

    Or …

    “There’s something dead in the house,” she’ll insist.

    Sure enough, in the basement, behind the couch, is a tiny dead mouse.

    “Women generally have a better sense of smell than men,” says Richard Doty, PhD, director of the Smell and Taste Center at the Hospital of the University of Pennsylvania. “And the disparity between the genders gets greater with age.”

    The reason is not well understood, but it appears to be a cradle-to-grave advantage. “If you put breast pads [from nursing mothers] in a bassinet and observe the rooting or orienting behavior of babies, the females will generally be more responsive,” he says. And when researchers in Brazil autopsied the brains of men and women over 55 with jobs that could optimize their sense of smell (restaurant kitchens, for example), they found the women had 43% more cells in their olfactory bulbs on average than the men.

    It’s just one of many fascinating facts being uncovered about our sense of smell, or olfaction. COVID-19’s adverse effect on olfaction brought it popular and scientific attention. We saw a push to develop a quick, simple, and affordable test for smell loss. (The Monell Chemical Senses Center in Philadelphia delivered a 1-minute, $1 SCENTinel rapid smell test.) 

    COVID-19 also produced a unique smell loss, with less than a third of those with the disease having any nasal blockage. We used to think congestion caused smell loss, but now we know that’s not always the case. Scientists are re-examining how viruses damage the olfactory system, both short- and long-term.

    These are heady times for otolaryngologists, those who study and treat disorders of the nose. It was not always so. Darwin regarded smell as a rudimentary sense because its use in hunting, detecting danger, and other primal activities is now far less critical. And in a 2019 U.K. survey, 250 adults effectively turned up their noses at smell, ranking it the least valued of our five senses.

    But smell remains crucial to our well-being. We’re learning more and more that our sense of smell is closely linked to our health – and could one day be used for monitoring our health and predicting disease.

    What Happens When You Smell Something

    Consider what happens when we detect an odor – something we do thousands of times a day. For something to have a smell, it must give off molecules. We inhale these molecules into the tops of our noses, where 6 million to 10 million specialized receptor cells await. Some molecules contain multiple chemicals, so they bind to families of receptors, creating a scent pattern. 

    Once this happens, the receptor cells message the olfactory bulb at the base of the brain, and the process of recognition and reaction begins. Sometimes, that happens right away (rotting flesh). Other times, it takes a bit. (“Hmm, what notes are you finding in the chardonnay?”) And sometimes, nothing registers at all. (When you have a cold, mucus prevents the molecules from fighting through.)

    Joel Mainland, PhD, a neuroscientist and researcher at the Monell Center, estimates there are that 40 billion molecules that can have an odor. Some of these odors may smell the same or be undetectable by humans. It’s impossible to know for sure how many we can detect, but Doty puts it at “tens or even hundreds of thousands.” 

    Our sense of taste operates in a similar fashion, which is why people often confuse the two senses. Sensory cells in taste buds that line the tongue, back of the mouth, and palate detect chemicals in food molecules and relay that information to the brain. As we chew and swallow, some of these molecules are forced up through the nasal cavity to our old friends, the olfactory receptors, who contribute to the process.

    To grasp this, Doty recommends pinching your nose shut while chewing a piece of chocolate. Closing the passageway between the oral and nasal cavities prevents food molecules from getting through, and you from tasting anything. The same thing happens when you have a cold.

    “Most things we think of as taste depend upon the smell system,” he says. “That’s why a significant number of people who come into our clinic complaining of being unable to taste anything actually have a smell problem.”

    The same receptors found in the nose have also turned up in the kidneys, heart, and lungs. Why that’s so isn’t clear, but Mainland believes it’s because these cells have multiple functions. For example, some appear in the “carotid body,” a small cluster of cells near the carotid artery in the neck, and “seem to be able to sense how much oxygen and carbon dioxide is present – basically measuring and responding to lactate as if it were an odor.”

    Smells can also trigger memories, such as a sniff of a perfume that makes you think of the person who wore it, or the aroma of food cooking that reminds you of your grandmother. These “olfactory flashbacks” happen because the brain’s smell-processing center links to its emotion and memory hub. A study from Wheeling Jesuit University in West Virginia found that the smell of cinnamon improved brain function and working memory, a finding that could help us treat dementia. 

    What Your Sense of Smell Can Tell You About Your Health 

    Jayant Pinto, MD, a professor of surgery at University of Chicago Medicine, likens smell loss to a canary in a coal mine. “It doesn’t directly cause death,” he says, “but it’s a harbinger.” 

    In a 2014 study, he gave smell tests to 3,000 people ages 57 to 85. Five years later, he checked back. Nearly 40% of those who did poorly on the original test had died, compared to 19% who scored moderately and 10% who tested well. He calculated that a significant loss of smell is a stronger predictor of 5-year mortality (the likelihood of dying in the next 5 years) than emphysema, cancer, heart attack, stroke, diabetes, or congestive heart failure.

    This study has since been replicated, so the association isn’t a one-time fluke. Other research links olfactory dysfunction to many neurodegenerative diseases (Parkinson’s, Alzheimer’s, epilepsy) and autoimmune disorders (multiple sclerosis, Crohn’s, myasthenia gravis).

    “Smell dysfunction can be a very early indicator of these things,” says Doty, so if you notice anything amiss, it can’t hurt to consult a doctor or arrange to be tested for olfactory problems. You can use the SCENTinel rapid smell test mentioned earlier or the gold-standard University of Pennsylvania/Sensonics’ Smell Identification Test (around $30). Both are self-administered and involve scratching and sniffing cards with various scents. The results provide a baseline for your sense of smell and may also indicate disease. For example, “about 90% of people who develop Parkinson’s had demonstrable smell loss early on,” Doty says.

    It may even be possible to smell disease. My wife, “the nose,” is a registered nurse at our local hospital. Many years ago, when she was pregnant, she walked into a patient’s room and had to turn around right away. “There was an overwhelming smell of decomposition,” she recalls, “like if you were hiking and came upon a dead animal.”

    The patient in that room had stage IV cancer, and she insists she could smell it. (Her hypersensitivity ended with the birth of our child.)

    “In the 19th century, the smell of acetone [nail polish remover] in the breath was regarded as indicative of diabetes,” says Doty. “There’s also a metabolic disorder called maple syrup disease where the urine is sweet-smelling. There are many other examples in the medical literature where skin odor is related to certain diseases. There’s no reason why changes in the body that occur with certain diseases, if they end up in our saliva or blood, couldn’t be discerned by a dog or even a human.” 

    Indeed, scientists are training dogs (and even ants) to sniff out diseases like cancer, and at least one woman has shown that she’s able to detect Parkinson’s by smell.

    Whether “super-smellers” – people with a hypersensitive sense of smell – exist is controversial. But Doty and Mainland agree that the smeller spectrum varies widely. Just as with everything else, some people are better at it than others. 

    You May Not Be Sick – Just Aging

    Like hearing and vision, our sense of smell gradually weakens over time. Doty’s research shows that 75% of people over 80 have “some demonstrable deficit.” Between ages 65 and 80, this is true for half the population. And among those over 65, 5% to 15% have no sense of smell at all (a condition called anosmia).

    This decline is believed to be caused, at least in part, by the colds we catch over the years. “The olfactory endothelium, or membrane at the top of the nose, accumulates little islands of damage called metaplasia every time we have a bad cold,” explains Doty. “So, by the time we’re in our 60s and 70s, something that otherwise would be innocuous, like the common cold, can take us over the waterfall.”

    A big area of research right now is whether age-related smell loss can be slowed or stopped, and if our sense of smell can be improved. Not really: Receptor cells can’t be strengthened by working them out, so to speak. And once they’re damaged by viruses, accident, or aging, they can’t be regenerated. 

    But you can learn to smell better. The trendy notion of “olfactory training” is a little misleading; it’s the brain that can be trained. We can teach ourselves to recognize and identify new scents. Mainland tries to smell new things every day, even going as far as to order unique scents from perfumers to sample. Wine sommeliers essentially do the same thing, exposing themselves to many varieties of wine to learn their scent nuances.

    The Future of Smell Research

    As Darwin noted, we no longer spend our days sniffing the ground and tracking prey. But the genes that governed these ancient behaviors are still with us, explains neuroscientist Marissa Kamarck, PhD. And not only can scientists detect the original or ancestral version of these genes (so-called non-functional or pseudo genes), but they can also identify variants or newer versions of them. In a recent study that she co-authored with Mainland, Kamarck found evidence for the theory that our sense of smell, as a species, may be degrading.

    “We found that most often, the variants that predicted lower intensity [for smells] were the newer variants,” she says. “And in olfaction, our genes are mutating faster than in other families of genes,” Mainland says. 

    If anything is happening, it will take centuries to unfold. And any ability to smell that we have lost may have been replaced or compensated for by our gaining new ones. (Like smelling a gas leak, something prehistoric man had no need to recognize or fear.) Like every other part of us, our sense of smell is always evolving.

    Even more intriguing discoveries lie ahead. Mainland points out that the mapping from chemical structure to olfactory perception is unknown (unlike in vision, where wavelength translates into color, and in hearing, where frequency predicts pitch). 

    “There is not a scientist or perfumer in the world who can view a novel molecular structure and predict how it will smell,” he says. His research goal is to develop that.

    Indeed, a recent global survey by the Ericsson ConsumerLab found that most consumers expect to be able to smell movies and even products digitally through an “Internet of Senses” by 2030. 

    Imagine that. If my wife is at work, I could text her a sample scent of the milk to see if it’s safe to drink.

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  • Are people moving away from obsessing over pumpkin spice?

    Are people moving away from obsessing over pumpkin spice?

    ROCKFORD, Ill. (WIFR) – It’s an American tradition, as soon as the leaves start falling, the pumpkin spice lattes start pouring. The flavor seeped into the public consciousness in 2003, when Starbucks realized no one had tapped into the world of pumpkin. The company thought it would be the perfect addition for its fall collection, and they were right.

    “I don’t know why, but people go crazy for it,” said Sam Lopez, Manager of The Velvet Robot Coffee Lab.

    However, is this autumn squash slowly losing its magic?

    “We were like man, you know, we don’t enjoy pumpkin spice lattes or pumpkin spice in general as much as everyone else seems to, so there’s gotta be other people who feel that way, so when we did our little study that’s exactly what we found out,” said Jason Patton, Vice President of Fire Department Coffee in Rockford.

    Patton and his team conducted a survey where they interviewed 500 Americans about the signature spice. Here are some of the results:

    – Only 26% said they prefer pumpkin spice over other flavors.

    – 10% say they’ve had at least one argument with a friend or family member over differing pumpkin spice opinions.

    -11% said they’d consider breaking up with a partner over differing pumpkin spice opinion.

    As a result, Patton think there’s new fall coffee flavors on the horizon.

    “People love crème brulee, so I’m gonna play with crème brulee, make it like a salted caramel brulee,” said Pete DuFoe, who owns Inzombia Coffee.

    “When we created our vanilla bean bourbon infused coffee for home, bean or whole ground, that was our highest seller immediately,” Patton said.

    As we move into winter, peppermint and cinnamon will take center stage.

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