Tag: restaurant marketing

Fully-Loaded Restaurant Operations Platform Optimized for Independent Restauranteurs’ Profitability
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Table Needs’ all-in-one solution unifies restaurant technology and business services for quick service restaurants, coffee shops, bakeries, and food trucks.
MOBILE, Ala., March 27, 2024 (Newswire.com)
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Table Needs, Inc. announced today the launch of its comprehensive Restaurant Operations Platform, the first complete technology and business services solution built for independent quick service restaurants, coffee shops, bakeries, and food trucks.

Simplifying Operational Excellence

Table Needs redefines restaurant management by offering a unified platform that seamlessly integrates technology and business services. With the Restaurant Operations Platform, restaurateurs can efficiently oversee their entire establishment with ease, eliminating the hassle of juggling multiple applications and service providers.

“Managing the various technology and business services needed to run a restaurant creates significant challenges for restaurant owners, impairing their ability to achieve and maintain long-term profitability,” said Ben Simmons, CEO of Table Needs. “Our fully-loaded Restaurant Operations Platform is designed to help solve these challenges so restaurateurs can focus on what they love: serving their customers.”

A Holistic Approach

The Table Needs Restaurant Operations Platform provides a centralized hub for monitoring all aspects of restaurant operations. With just a few clicks, restaurant owners can manage everything from orders, menus, online ordering and kitchen flow to budget and weekly cash flow to marketing campaigns and business documentation.

Simplified Path to Profitability

By consolidating various subscriptions and services into one platform — with pricing structured to optimize the restaurateurs’ return on investment (ROI) — Table Needs eliminates the need for owners to manage multiple vendors, reducing costs and eliminating surprise expenses. This streamlined approach not only enhances profitability but also provides independent restaurateurs with the support they need to thrive in a competitive market.

“Independent restaurateurs often lack the resources available to larger franchises. Our goal is to level the playing field by offering a comprehensive solution at the right price that caters to their unique needs, allowing them to focus on achieving and sustaining profitability,” continued Simmons.

The Table Needs Restaurant Operations Platform includes:
- Point of Sale System
- Kitchen Display System
- Online Food Ordering System
- Menu Design and Management
- Cash Flow Management
- Sales Tax Automation
- Comprehensive Reporting
- Marketing Services
- Business Documentation
Learn More

For additional information about the Table Needs Restaurant Operations Platform, please visit: https://tableneeds.com/restaurant-operations-platform/

About Table Needs

Table Needs, Inc. is a fast-growing provider of restaurant technology and business services for quick service restaurants, coffee shops, and food trucks. Our scalable solutions empower businesses to adapt and grow seamlessly, with features including commission-free online ordering, sales tax automation, staff management, digital marketing, and more. Visit https://tableneeds.com/ to learn more.

Source: Table Needs, Inc.
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March 27, 2024
Table Needs Launches Table Needs Marketer to Provide Done-for-You Digital Marketing for Locally-Owned Quick Service Restaurants, Coffee Shops and Food Trucks
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Press Release
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Nov 9, 2022 08:00 EST
MOBILE, Ala., November 9, 2022 (Newswire.com)
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Table Needs, Inc. announces today the launch of Table Needs Marketer, a done-for-you digital marketing service that makes it simple and easy for quick service restaurants, coffee shops and food trucks to elevate their digital presence, attract more first and repeat customers, and boost revenue. Built and executed by food industry vets, Table Needs Marketer offers a variety of full-service options that include digital discoverability, organic social media, paid advertising, email marketing, and more.

“Launching Table Needs Marketer is a big milestone for both Table Needs and our client partners,” says Ben Simmons, co-founder and CEO of Table Needs. “Restaurants know they need great marketing to grow their business and I’m really excited that Table Needs can fill that need in a way that takes the pressure off and makes a real difference for our partners.”

Working with Table Needs is easy, flexible and affordable. Restaurants can pick and choose services or go all in with customized, integrated campaigns that cover all the bases. Currently, Table Needs Marketer includes the following services, with plans to expand in the near future:
- Engaging Organic Social Media keeps restaurants top-of-mind
- Digital Advertising boosts awareness and promotes special offers
- Customized Landing Pages offer unique promotions and coupons
- Digital Discoverability amplifies restaurants on Google, Yelp and more
- Personalized Email Marketing for announcing special offers and updates
- Lead Generation with an easy, secure opt-in through your restaurant’s WiFi
“Marketing is no longer an option for restaurants, it’s a necessity. But to market effectively requires a lot of time and skills that restaurants running on a skeleton crew simply don’t have,” says Robby Trione, Marketing Director of Table Needs. “Table Needs Marketer provides done-for-you digital marketing so restaurants can focus on doing what they do best while we work on delivering more customers to their door.”

Table Needs is a fast-growing provider of restaurant technology and business services for quick service restaurants, coffee shops and food trucks. Their growing suite of products includes point of sale, commission-free online ordering, digital menu management, time clock, payroll, digital marketing and more. Learn more at tableneeds.com/marketer.

For more information about Table Needs Marketer, contact Robby Trione, Marketing Director: robby@tableneeds.com.

Source: Table Needs
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November 9, 2022
Cicis Pizza Gets Whimsical in New ‘Endless Pizzabilities’ Campaign

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The campaign introduces C.C. Pazzini, a fictional founder who helps showcase the pizza franchise’s plethora of food options and on-site experiences

Press Release
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Sep 28, 2022

COPPELL, Texas, September 28, 2022 (Newswire.com)
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Cicis Pizza has launched a fresh focus on its dining and social experiences with its “Endless Pizzabilities” branding campaign. A recently debuted 30-second spot kicks things off and is helmed by C.C. Pazzini, a fictional and whimsical spokesperson for whom the franchise will lean on to spread the message that, beyond affordability, Cicis is about bringing people together to have fun.

The campaign marks a dramatic creative departure for the brand, utilizing bold humor and visual effects; in the campaign’s video assets, the four-inch-tall Pazzini gives viewers a tour of Cicis in his magical flying machine. Pazzini touts features unique to the concept, such as the all-you-can-eat buffet, specialty pizzas, including mac and cheese, and the on-site game room, all highlighted amid tongue-in-cheek rhymes designed to add levity to the brand. The use of Pazzini is also noteworthy because it’s the first time a character will be introduced to personify the Cicis brand.

This launch comes as the U.S. continues to see a return to more on-site dining, encouraging Cicis to make aggressive moves to position itself favorably for a piece of the action. “People are craving fun and social experiences, so we knew we had to take a bold direction with this campaign,” said Stephanie Hoppe, chief marketing officer at Cicis Pizza. “Our creative shop, 3Headed Monster, helped us reimagine how we could amplify the fun and whimsey of Cicis’ brand. We’re all about building memories between friends and families, and of course, doing so in a way that won’t break the bank. That’s what this spot showcases, and I think it’s a message that’s going to resonate with a lot of folks in this moment.”

3Headed Monster took inspiration from Cicis’ status as the inventor of the Unlimited Pizza Buffet concept to shape this campaign. “C.C. Pazzini is an inventor and an idea person, which is a nod to Cicis’ trailblazing heritage,” said Shon Rathbone, founder and creative chairman at 3Headed Monster. “His endless creative energy puts new emotion behind the endless buffet concept. And he’s the perfect ambassador for a restaurant that is a total experience.”

The omni-channel campaign includes video (inclusive of linear TV, OTT, CTV, and online video), radio, social, display, and search across Cicis’ more than 80 markets in the U.S. While the core campaign focuses on broad brand messaging, additional creative and media executions will focus on lower-funnel tactics to spotlight specific or seasonal menu items and experiences, and also attract key target audiences. On that front, media agency Kelly Scott Madison has been brought on to play point on evolving Cicis’ planning strategy, investment, and analytics efforts.

“There’s a lot of noise in the market right now, so we’re excited to help Cicis use this fantastic creative to break through and meet their consumers in the right environments to build even more brand love,” said Chad Maxwell, chief strategy officer at Kelly Scott Madison. “To do that, we’re placing a deep focus on precision targeting and local nuance across markets to drive receptivity marketing at scale. We have no doubt the approach will continue to fuel love, loyalty, and growth for Cicis.”

Cicis Pizza operates nearly 300 restaurants across 30 states, and the launch of this marketing campaign coincides with Cicis’ push to overhaul store interiors and aesthetics while also expanding into new markets. Work to realize those efforts will accelerate considerably in the back half of this year and into 2023.

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About Cicis Pizza
Founded in 1983, Cicis invented the Unlimited Pizza Buffet concept, offering guests a wide variety of pizzas, including traditional crust and flatbreads, along with pastas, salads and desserts for dine-in, to-go and catering. With nearly 300 restaurants in 30-plus states, Cicis has been ranked by CNN Money as the No. 1 “Casual Dining Pizza Chain (for your money) in America,” named by Technomic as the No. 2 “Most Kid-Friendly Chain as voted by Millennial Moms” and recognized by Nation’s Restaurant News among its Top 200 Restaurant Chains. For more information about Cicis, visit cicis.com or Facebook.com/cicis.

About 3Headed Monster
Dallas-based creative agency 3Headed Monster has twice been recognized as one of Ad Age’s Small Agencies of the Year. The independent shop is led by three partners, Creative Chairman Shon Rathbone, Chief Strategy Officer Crystal Anderson and Managing Director Elisa Silva. 3Headed Monster is focused on Tomorrow Brands™ – brands that are working to make tomorrow better for the people they serve. The team fuses the three essentials of modern marketing – story, design and technology – to give tomorrow’s brands the creative edge they need to challenge the status quo and win. More information is available at http://3headedmonster.com/.

About Kelly Scott Madison
Business first. Media always. Powered by Data Truths. These ideas drive business growth for our brand partners. Our staff of media and marketing experts uncover truths through a relentless focus on data quality and meaning—not just data quantity. These truths fuel differentiating strategies and connect people with brands in remarkable ways. That’s how we accelerate businesses for today and tomorrow. To find out more, visit www.ksmmedia.com or connect with us on Facebook, Twitter, Instagram and LinkedIn.

Source: Cicis Pizza

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September 28, 2022