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  • What Are Summer Hours? | Entrepreneur

    What Are Summer Hours? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This story was originally reported on ReadWrite and Calendar.

    In an effort to attract and retain workers, employers offer nontraditional perks across various industries. It is not uncommon for companies to implement summer office hours, such as Fridays off or reduced work hours, in order to give their employees a break.

    The history of Summer Fridays isn’t clear. However, some sources say it began in New York City during the 1960s when advertising executives would drive early on Friday morning to the Hamptons, a rich, rural area on Long Island.

    By the 21st century, 55% of employers offered summer Fridays. There are more summer hours schedule components than just Summer Fridays.

    You can offer your employees flexibility during the summer

    During the summer, staying productive at work can be challenging — to say the least. It’s a popular time of year to take vacations, visit family, and otherwise stay away from work. As a result of these factors, as well as the temptation to skip work to enjoy nice weather, summers are less productive.

    Related: Some People Aren’t Cut Out to Be Managers — And That’s Okay. Here’s What You Can Do Instead.

    If you offer summer hours, your employees can plan their work around vacations and holidays. When productivity dips, and projects take longer to complete, employees are more likely to complete them if they are provided incentives. In addition, employees are more likely to front-load their work week during summer hours.

    Increased productivity during the summer

    Continuing from the previous point, weather-based timetables make employees happier and more productive. Are you aware that happy people are also 12% more productive? This is a win-win situation for both your employees and your company.

    As a result of the increased focus, employees can accomplish more tasks. The assumption is often made that remote work on Fridays or on days off will negatively impact productivity. The opposite is true, according to Opinion Research Corporation. In the study, 66% of employees who enjoy summer hour benefits are more productive.

    Further, the 4 Day Week Global Foundation undertook a study in 2022 to determine the implications of a four-day work week, similar to the schedules of some businesses during the summer. The study found that businesses with reduced work hours were more productive and performed better. In some cases, revenue increased for these organizations.

    There is an upswing in morale among employees

    When the weather outside is nice, your employees might feel demotivated. However, when morale is low during the middle of the year, summer hours are a great way to boost it. This gives them something to look forward to at the end of the week.

    Related: Want To Make Money As a Freelancer? Avoid This Mistake That Can Cost You Clients.

    It is through all of these things that employee satisfaction can be improved. When there is a high level of employee morale, teammates work together more closely and are more self-confident.

    A higher level of employee satisfaction

    In order to increase employee satisfaction, companies can emphasize work-life balance and summer hours. This leads to more loyal employees and fewer employee departures.

    Absenteeism decreases

    Employees are allowed to take vacations or other obligations during summer hours, reducing absenteeism. Therefore, it is possible to run the workplace smoothly, and the costs of replacing absent employees are reduced.

    As stated by Circadian in their ‘Absenteeism: The Bottom-Line Killer,’ unscheduled absences cost hourly workers roughly $3,600 per year. For salaried employees, it costs roughly $2,650 per year.

    A greater level of creativity among employees

    Taking time off for vacations or sick leave encourages employees to be more creative, according to research. By doing so, new ideas and innovations can be generated.

    An increase in employee health and well-being

    It is also beneficial to your health to have summer hours. When your employees constantly work without time to play, their health can quickly deteriorate. In your role as an employer, you must promote a healthy work environment.

    In the words of the Families and Work Institution’s Senior Director of Research, Ken Matos, “The simple reality is that work, both mental and physical, results in fatigue that limit the cognitive and bodily resources people have to put towards their work.”

    Furthermore, your employees will benefit from summer schedules after working a 4 or 4.5-day week in hot weather. Employees with Fridays off can also take a 3-day vacation to relieve stress and prevent burnout.

    You can also reap long-term benefits from providing your employees with sick days or mental health days. As well as increasing employee engagement, corporate healthcare costs will likely decrease.

    An improved company culture

    Additionally, summer hours can contribute to a more relaxed, fun work environment. The result is an increase in employee engagement and productivity.

    As Patrick Whitesell, Co-CEO of WME, puts it bluntly, “You can have all the right strategy in the world; if you don’t have the right culture, you’re dead.”

    Trust and respect are demonstrated

    Offering flexible summer work hours is one of the most important benefits of showing respect to your employees. By providing this key benefit, employers signal to workers that they can trust them to take care of their responsibilities to the fullest extent possible on Fridays.

    Typically, these gestures of trust increase employee engagement and loyalty.

    Retention, sustainability, and cost savings are improved

    Again, summer hours are becoming increasingly important when recruiting and retaining top talent in an increasingly competitive job market. Because of this, companies are becoming increasingly dependent on flexible working arrangements. One way to demonstrate that your business is flexible is by offering summer hours to your employees.

    Also, by shutting down the entire office every week, businesses will save on electricity and other operational costs. In addition, your sustainable business model can contribute to the conservation of natural resources.

    Costs associated with turnover were reduced

    It can be expensive to hire, train, and replace an employee. However, turnover costs can be reduced by summer hours.

    According to some studies, it costs a business on average, 6 to 9 months’ salary to replace a salaried employee. For example, recruiting and training expenses typically amount to $30k to $45,000 for an employee earning $60k a year.

    Enhanced customer service

    When employees are happier and more productive, they are more likely to provide good customer service. Customer satisfaction and loyalty can increase, boosting the company’s profitability.

    Conclusion

    When offering summer hours to your employees, there are a few things to consider. The first step is ensuring that your company can handle the reduced hours without sacrificing productivity. Additionally, it would be best to inform your employees well before the change so they can plan accordingly. Lastly, it would be best if you were flexible and willing to adjust your schedule as needed.

    Summer hours can boost employee morale, productivity, and loyalty. With summer hours, your company can attract top talent and improve profits.

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    John Hall

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  • How to Protect Yourself Through Data Security | Entrepreneur

    How to Protect Yourself Through Data Security | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Data masking is a security and data privacy technique that obscures or anonymizes specific data elements within a database, application, or file. Its primary purpose is to protect sensitive information, such as personally identifiable information, protected health information, and financial data, from unauthorized access.

    Related: 3 Reasons Why Privacy Matters to Your Business, Your Brand and Your Future

    Why is data security important in healthcare in particular? For one, healthcare organizations collect and store extremely sensitive patient information. In the wrong hands, it can be used for identity theft, fraud, and other malicious purposes. Its importance is only increasing, too: According to a report by the Ponemon Institute, 89% of healthcare organizations experienced cyberattacks — 43 on average — between 2021 and 2022.

    Effective data security precautions

    Healthcare organizations should implement comprehensive security measures, data privacy protocols, and risk management strategies to address these data security issues. This includes doing regular security risk assessments, implementing encryption and access controls, conducting regular training for employees, and ensuring compliance with data privacy regulations. By prioritizing data security, healthcare organizations can safeguard patient data and maintain trust with their patients.

    Protecting patient privacy with data masking

    Data masking is useful for resolving data security issues in healthcare. Essentially, data masking creates a duplicate of a database and replaces sensitive data with fictitious data that preserves the data’s structure and format. For instance, a financial institution may use data masking to safeguard its customers’ social security numbers or account numbers while enabling the testing and development of new applications with a production-like dataset. Credit card numbers, social security numbers, and names can all be masked to protect sensitive information without compromising the dataset’s integrity.

    Data masking is crucial when third-party vendors or offshore teams handle sensitive data:

    Companies can use it to ensure regulatory compliance without denying developers, analysts and testers the ability to work with real-time datasets. We all know by now that data privacy and security are necessary to protect sensitive information from unauthorized access, theft, or misuse. The consequences of failing to protect data can be severe; it could result easily in financial loss, legal liability, reputational damage, and loss of customer trust.

    Related: 3 Simple Ways to Be More Self-Aware as an Entrepreneur

    How to prevent security breaches in healthcare

    Data masking’s ability to reduce the risk of data breaches and theft by limiting access to sensitive information is arguably what makes it most useful.

    Even if an attacker gains unauthorized access to a masked dataset, the information is useless without the means to de-identify the data. Now that you know why data security is important in healthcare, follow these five steps to start using it:

    1. Identify sensitive data

    Begin by identifying your most sensitive data. Scan all available resources and implement appropriate security measures to protect the data. When you know what data is on your servers and equipment, you can better protect it with cutting-edge techniques. This could mean using data masking or encryption to safeguard sensitive information.

    2. Do your research

    It’s essential to stay informed about the latest security threats and trends by regularly reviewing industry news and participating in relevant training and conferences. This can help you stay ahead of potential vulnerabilities and emerging threats. By proactively staying in the know, you will maximize your data protection.

    3. Verify, don’t trust

    Implement strong access controls and permissions for your data to ensure that only authorized users can view or modify it. This can involve setting up multifactor authentication and limiting user access based on job function or seniority. Because zero-trust architecture is necessary to fully protect all business systems and data, it’s now standard across all government systems.

    4. Continuously audit your systems

    Security and data privacy is not a one-and-done deal. It requires constant vigilance. Regularly audit your systems and data to identify and address any vulnerabilities or weaknesses in your security protocols. This includes conducting security assessments, penetration testing, and vulnerability scans to identify and remediate security risks.

    5. Find the right solution

    When implementing data masking, it’s important to carefully evaluate and select a solution that meets your organization’s needs, budget, and compliance requirements.

    Consider factors such as ease of use, scalability, and data integrity when choosing a data masking tool. If the solution isn’t personalized to you, it could cause more problems than it resolves.

    6. Apply masking when copying data to lower environments

    Development and testing teams needing access to production-like data should leverage masking to ensure no sensitive data makes it into lower environments. This enables them to freely leverage that data without risking data breaches or compliance violations.

    Data masking is an important technique that protects sensitive data in various applications. It uses fake data to conceal real data from unauthorized users. When facing modern cyber threats, data masking is foundational to protecting your business data.

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    ReadWrite.com

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  • Meta Introduces New Safeguards and Monitoring Tools for Teens | Entrepreneur

    Meta Introduces New Safeguards and Monitoring Tools for Teens | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Meta, the parent company of popular social media platforms like Facebook and Instagram, is taking steps to address concerns over the impact of its platforms on younger users. With the introduction of new safeguards and monitoring tools, Meta aims to provide parents with more visibility into their teens’ online activities and promote healthier digital habits. These new features come in response to heightened pressure from lawmakers and concerns raised by leaked internal documents about the potential negative effects of social media on the mental health of young users.

    One of the key updates is the addition of parental supervision tools on Messenger, Meta’s instant messaging app. Similar to the existing tools on Instagram, parents and guardians will now have the ability to monitor their teens’ usage of the chat tool. They can track how much time their teens spend on Messenger, view and receive updates on their contacts list, and even receive notifications if their teen reports someone. This new feature aims to provide parents with a better understanding of their teens’ online interactions and help them address any potential concerns.

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    ReadWrite.com

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  • How You Should Dedicate Your Early 20s to be a Successful Entrepreneur | Entrepreneur

    How You Should Dedicate Your Early 20s to be a Successful Entrepreneur | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    If you are aspiring to become an entrepreneur, your early 20s are the perfect time to get started.

    By spending this important time in your life getting the right qualifications, building great personal qualities, and expanding your professional connections – you’ll be thanking yourself down the road.

    Acquiring a higher education qualification

    Your early twenties are the perfect time to obtain an additional degree or certificate to add to your resume. This is especially true if you aspire to become a business entrepreneur. If you are looking to start a new business venture, enrolling to complete an MBA online, for instance, will provide you with invaluable life skills, capabilities, and technical knowledge that you can bring to your new business.

    Related: The 9 Most In-Demand Professional Certifications You Can Get Right Now

    Also known as a Master of Business Administration, an MBA will effectively teach you the many skills you require to be successful as a business entrepreneur. Some of the course material you are likely to cover during an MBA degree will usually include:

    Business function skills and expertise – If you’re venturing out on your own, you need to know the business world and how it functions and operates. Studying core MBA units around strategic decision-making, planning, and analysis is essential to becoming a business expert. Your business studies will also focus on understanding and leveraging marketing concepts. Some of these concepts will cover the areas of consumer demand, supply chain management, and marketing data analytics – to name a few.

    Related: Do You Need an MBA to Succeed in Business?

    Leadership and management capabilities – A competent leader is essential to running your business. If your venture is successful, you may hire your own staff in the not-too-distant future, even in your early 20s. The best part about this is that by training your employees to understand how to operate your business autonomously, your own workload will be greatly reduced. Ideally, you want to be able to employ staff who can run the business without you. Essentially, the goal is to generate somewhat of a passive income without having to physically be involved in the daily operation of your business.

    Transformational change techniques and strategies – Lastly, you need to learn to adapt to change. As such, learning and developing techniques and strategies that will assist with adapting to transformation and change is invaluable for any business entrepreneur. Some of these capabilities involve understanding how to navigate the complex and changing landscape of the business world. Additionally, it will help you make strategically-beneficial business decisions.

    Developing relevant personal characteristics

    As well as pursuing formal education, if you’re serious about becoming a business entrepreneur, you need to cultivate certain personality traits, characteristics and personal attributes. These include:

    Passion, drive and ambition – If you are an aspiring entrepreneur, you will already have the passion to get yourself going. You may also have a new business concept in mind. Your passion for this concept will drive and propel you forward. If you are in your early 20s and you are already passionate enough to want to start your own business, you definitely have it in you to succeed. Next, you’ll need to put in the work.

    Related: 13 Characteristics of Successful Hustlers

    Discipline and motivation – Sometimes, passion isn’t enough. You also need to stay consistently motivated. It can If you’re not feeling especially motivated, then you need to learn to be disciplined. There is a difference between being motivated and being disciplined. Discipline will enable you to stick to your positive habits, routine, and objectives, even when lacking motivation. As such, it is vital to develop this important attribute to stay on track toward your business goals.

    Dedication and a strong work ethic – Dedication and a strong work ethic are central to success as a business owner. Undoubtedly, the road ahead will be bumpy, and many obstacles will come your way. The only way to combat this is to work through the challenges and remain dedicated to your cause. By showing dedication, hard work, and commitment, you also become a role model to the staff you employ to help run your business in the future.

    Building your professional network

    There’s no way around it; if you want to be successful in the business world, you need to network. Perhaps the best way to expand your network is to engage with a professional business mentor.

    Related: Communication Tips 7 Entrepreneurs and Leaders Wish They’d Known in Their Early 20s

    Importantly, engaging with a mentor who can show you the ropes of the business world is extremely helpful, especially when you are starting out on your own. Likely, your mentor will already have experienced exactly what you are about to go through as a new business owner.

    Your early 20s are a formative time in your life. And, if you make the most of these years by developing the skills and characteristics required of a business owner, your ambition to become a successful entrepreneur is well within your reach. So, take the time to invest in higher education, cultivate desirable personal qualities, and grow your business network.

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    Under30CEO

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  • Mental Health Tips For Entrepreneurs | Entrepreneur

    Mental Health Tips For Entrepreneurs | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Starting and running a business are intense and stressful activities. Even if you love being an entrepreneur and you’re truly passionate about the work you do, this type of role can take a toll on you over time.

    If you want to maintain better health and better relationships, it’s important to prioritize your mental well-being.

    But how can you do it when you’re so busy?

    The risk of entrepreneurial burnout

    Entrepreneurs face a unique blend of mental health challenges. With high levels of stress, long working hours, limited personal time, and the demands of leadership, burnout becomes a threatening possibility. If you’re not appropriately managing your mental health, you run the risk of experiencing negative mental health symptoms. These range from depression and heightened anxiety to irritability, mood swings, and constant feelings of exhaustion.

    Related: The Secret Cause of Burnout and How Entrepreneurs Can Avoid It

    Mental health habits every entrepreneur should be practicing

    Fortunately, mental health management is accessible, even if you’re limited on time. Entrepreneurs should be practicing all (or most) of these mental health habits on a regular basis:

    1. Attending therapy.

    New York therapy sessions are arguably your best tool in the pursuit of better mental health since your therapist will help you find the right combination of tools and strategies that can help you manage and improve your mental well-being. Together with your therapist, you’ll explore your biggest issues, glean a new perspective on your life, and discover the best path forward for your mind and emotions. Even if all you do is talk openly about your feelings, sessions have the potential to be incredibly valuable.

    2. Taking breaks.

    Entrepreneurs often sabotage themselves by refusing to take breaks. They want to be as productive and focused as possible, so they work long hours and jump from meeting to meeting without ever taking time for themselves. This is counterproductive. You’ll be much more effective, and much happier if you schedule breaks throughout the day and make them a priority.

    Related: 3 Reasons Why Entrepreneurs Seriously Need to Take a Break

    3. Meditating.

    Mindfulness meditation is a strategy that forces you to focus on the present moment. Instead of dwelling on past mistakes or worrying about the future of your business, your attention finds itself exclusively dedicated to the immediate moment. If this seems simple, that’s because it is. But practicing mindfulness meditation regularly is shown to foster massive improvements in your outlook on life and stress management.

    4. Journaling.

    Journaling is another low-cost, time-efficient strategy that can help you get a better grasp on your mental health. Preferably every day, or at least once a week, you should spend time writing down your thoughts and feelings and analyzing where those thoughts and feelings come from. This can help you process the most stressful events in your life, get a healthier perspective on the people and events around you, and ultimately reduce your stress.

    5. Practicing gratitude.

    Expressing gratitude is shown to boost your mood, both in the short term and the long term (if you do it regularly). Even on your worst days, you can find something to be grateful for. For example, you can be grateful to have a loving spouse, a nice house, or even a delicious breakfast burrito to start your day. Practicing gratitude works even for the little things – so do it consciously and often.

    6. Exercising (preferably outside).

    Physical exercise is demonstrated to be one of the best ways to reduce stress. As an added bonus, it’s incredibly valuable for your physical health, especially if you exercise vigorously on a regular basis. If you have the option, try to exercise outside, with activities like walking, biking, or jogging. The fresh air and sunshine can boost your mood even further and minimize the impact of even your most stressful days.

    7. Sleeping well.

    Sleep is closely linked to mental health. If you’re struggling with mental health, you’ll have trouble sleeping. If you don’t get enough sleep, you’ll struggle with mental health. It’s a vicious cycle, so making good sleep a top priority is one of the most important mental health habits. Schedule 7 to 9 hours of sleep every night and treat it like you would an important meeting.

    8. Going on vacation.

    Finally, it’s important to take occasional breaks from business to go on vacation. This can be tough for the most dedicated entrepreneurs, but you need to trust your team to carry on in your stead.

    If you want to avoid burnout and live a healthy, yet still productive life, it’s important to make your mental health a priority. While there’s nothing wrong with ambition and dedication to your business, you can’t afford to let yourself slip into the dark territory – especially when so many of these habits are easy to consistently adopt.

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    Under30CEO

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  • Ways of Increasing Employee Productivity And Boost Morale | Entrepreneur

    Ways of Increasing Employee Productivity And Boost Morale | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Business owners and managers are always looking for ways to boost productivity in the workplace. A company can’t succeed unless everyone is motivated and willing to work hard to achieve shared goals. Being hyper-critical and micromanaging your team often backfires and makes employees feel more stressed and resentful.

    Instead, you should work toward creating a happy workplace, relaxed environment where everyone feels valued and appreciated. Happiness and productivity are known to go hand in hand. So, if you want to see revenue increase and goals met at a faster pace, don’t just look at the bottom line but also consider the attitudes and mindset of your team. Here are a few tips to help you do so.

    Give colleagues positive feedback

    When a colleague does something that makes your day, be sure to let them know. Everyone loves to feel appreciated, yet far too many people neglect the simple acts of kindness that make others feel like their effort is being valued.

    Related: Simple Techniques for Boosting Morale That Many Leaders Miss. Are You One of Them?

    It could be work-related or any simple gesture that helped you out. They may have offered to chip in on a project to help you meet a deadline or met their work goals for the month. Any positive action, no matter how small, should be acknowledged with positive feedback to encourage similar behavior in the future. If it’s something small, a simple thank you may suffice, but if it’s more significant, you may consider sending them a card or a modest gift. Just be sure to be specific about what they did and how it affected you.

    Congratulate colleagues on their wins

    In addition to providing positive feedback, you should also congratulate colleagues on any wins or achievements. No one wants to feel like their hard work is going unacknowledged, especially in the workplace. So, take the time to give recognition for employee achievements — large or small. Maybe they exceeded their monthly sales goals or brought in a new client.

    Related: 50 of the Best Work from Home Jobs That Pay Well in 2023

    No matter what the victory, make sure to acknowledge it and encourage them to keep it up. A simple email may suffice, or if possible, congratulate them in person. You may even consider hosting a regular meeting to acknowledge staff accomplishments. But don’t sandwich it in between feedback and requested improvements – let the kudos stand on their own and find a different way to address improvement if necessary.

    Create shared plans

    Humans are social creatures, and we thrive when working in groups. So, make an effort to create shared plans and communicate goals and expectations. Employees can quickly become frustrated and stressed out if they feel they need a clearer sense of what is expected from them, or they can’t effectively communicate with colleagues and management. So, creating shared plans helps to ensure employees aren’t wasting time trying to figure out how to best serve the company or team. It also helps encourage teamwork and collaboration so that no one feels isolated or left out of the decision-making process.

    Encourage an open dialogue

    Communication is essential to a happy, productive workplace, so encourage open dialogue between employees, management, and other key partners. Have regular conversations about the team’s progress and get feedback on what works well and what can be improved.

    Set aside time at your regular staff meetings to answer a few questions:

    • How can we help each other use time more efficiently
    • What are our biggest time wasters as a group? (Email, chatting?)
    • What types of breaks are essential to help us focus longer?

    Keep in mind that email and conversation are essential aspects of a healthy work-social life, but too much socializing can reduce focus. Also, remember that breaks are scientifically proven to improve focus in the long run. However, you must be strategic about when and what types of breaks you employ to improve productivity and avoid creating unnecessary distractions.

    Related: The Next Time Someone Intimidates You, Here’s What You Should Do

    When creating this open dialogue, try to center it around how the group can improve and not single out particular individuals. That will make it easier to provide constructive criticism without feeling like you’re chastising anyone in particular.

    Set clear goals for productivity and happiness

    Finally, you should also prioritize discussing goals for productivity and happiness in the workplace. While it’s essential to set objectives related to earning or completing tasks to keep everyone on track, this shouldn’t be your only concern. Also, discuss ways you can improve the workplace’s overall happiness and comfort level by eliciting feedback from your staff.

    You could set a goal of hosting one pizza party per month or regularly recognize one person in the office for their hard work. Once you realize that happiness and productivity go hand in hand, you’ll start making a consistent effort to improve the mindset and well-being of your team. Everyone will be more productive if they feel their personal source of happiness is being recognized and fed.

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  • 5 Ways to Achieve Better Recruitment | Entrepreneur

    5 Ways to Achieve Better Recruitment | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    While candidates must work hard to impress their potential employers, employers must also present candidates with the benefits of working for the company. Having the right employees on board can contribute to your overall success as a business. They can also minimize the need to hire several times, which can be expensive. Therefore, companies must make a good impression by implementing a highly efficient recruitment process. Here are some ways to achieve better recruitment.

    Related: 6 Strategies for Making a Good First Impression During Business Meetings

    1. Fast-track your hiring process

    One way to improve recruitment is to fast-track the hiring process. You must ramp up your recruitment process to attract qualified and skilled staff. One way to do this is by leveraging modern tech tools like online skill tests and recorded video interviews to filter unqualified candidates, hasten short-list creations, and expedite hiring decisions.

    Another way is by defining job requirements. Loosely defining job requirements can bring the recruitment process to a crawl. Fast-track recruitment aims to quickly identify qualified candidates systematically and accurately within a short period. Organizations must first determine the core competencies required for the position to gauge an applicant’s qualifications.

    Related: How Can You Make the Recruiting Process Faster?

    Before posting a job ad for any position, organizations should conduct a thorough job analysis. They do this by interviewing existing employees holding the job position, reviewing job descriptions, and consulting with subject matter experts. A clear, detailed, and focused outline of the skills and abilities required for the job can shorten the hiring process. In addition, organizations should also consider creating realistic job previews. These include simulations in skill tests replicating on-the-job tasks, and helping hiring teams reduce unqualified applicants.

    2. Implement safer recruitment

    Safeguarding during recruitment is one of the best ways to protect your organization. This is especially true for those working with children and vulnerable individuals. If organizations can detect predatory individuals and prevent them from working with vulnerable individuals, they can stop several cases of mistreatment and abuse. Safer recruitment can help stop this abuse by ensuring you will not hire dangerous individuals.

    Related: 4 Ways to Strengthen Recruitment, Retention and Engagement in the Wake of the Great Resignation

    Unlike a typical recruitment process, safer recruiting involves additional steps and amendments to the usual steps. The primary steps include creating job descriptions with references to the responsibilities involved in keeping children and vulnerable individuals safe, having references from previous employers, and interviews involving specific questions about the candidate’s suitability to work with children and vulnerable individuals.

    3. Use social media

    Tapping into your social media networks is one of the best ways to improve recruitment. You can rely on social media to stir up interest and attract the best candidates. More and more candidates are now turning to social media for job research. So, you must be able to take advantage of these to increase your chances of finding the best employees.

    Related: 4 Free Ways to Grow Your Social Networks

    Some companies that use social media for recruitment say they have brought in higher-quality candidates, all thanks to social media’s diverse range of filters and hashtags. For instance, Facebook allows you to set advanced search filters to align with the persona of your ideal candidate. You can set the criteria according to location, industry, specific keywords, etc.

    4. Get help from specialist recruiters

    Many businesses are now recognizing the importance of partnering with specialist HR recruiters, as these experts know how to conduct recruitment properly. These specialist HR recruitment agencies can help locate the ideal candidates for your business. Having the right skilled professionals on your team is essential for success.

    Hiring the wrong candidate can cost companies a lot of money, not to mention wasted time and effort. To guarantee the best hire, you must clearly understand your industry, something that specialist recruiters have. They can advise you on industry trends, provide job insights, and benchmark salary offerings. These recruitment agencies will take the time to understand the role, company culture, and business objectives, allowing them to create bespoke hiring strategies.

    Specialist recruiters might charge you a fee but consider that a good investment. When you pay for a recruitment specialist, you will have access to excellent talent pools, job board advertising, and social platforms, allowing you to target and attract ideal candidates.

    5. Look to recruit internally

    When filling up some positions, most companies immediately turn to traditional recruitment, where you look for people outside the company who can fill in these positions. Why don’t you look within the company and see if some of your existing employees would be willing to take the roles? The process is called internal recruiting, which involves hiring someone from within the organization.

    One of the benefits of internal hiring is providing growth opportunities to employees. If you allow employees to grow, they will be happy to stick for a long time, reducing turnover rates.

    If you are confident about your team’s abilities, you already have a great pool of talents from whom you can hire to fill in new roles, and that means you won’t have to invest time, effort, and money in recruiting new ones. You won’t have to undergo background checks, conduct interviews, and other time-consuming steps involved with recruitment.

    Internal recruitment also allows you to save money. As you know, there are monetary costs involved in recruiting new employees. These can include paying for ads, fees for recruitment specialists, conducting interviews, and more. But if you already have people in the organization who can carry out the role, why don’t you onboard and train them?

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    Under30CEO

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  • Using AI and ChatGPT For Business Communications | Entrepreneur

    Using AI and ChatGPT For Business Communications | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Over the past few months, artificial intelligence (AI) has been omnipresent. It’s a hot discussion topic ranging from AI-driven personalized digital marketing and business communication to cyber security testing.

    Especially generative AI, like ChatGPT and Bard, has seen constant publicity.

    But caught up in the deluge of AI coverage, it’s difficult to pinpoint how it relates to your business. And that’s how you can actually leverage it for your own purposes.

    Related: Will ChatGPT Become Another Race to the Bottom in Marketing?

    In this article, we’ll take an in-depth look at actionable strategies for AI, specifically, how you can harness the power of AI for your business communications. Here are five ways to use cutting-edge, AI-based tools, streamline your workflows, and make your communications more efficient.

    Harness natural language processing

    To begin with, consider harnessing natural language processing (NLP). This type of AI model has been trained to recognize and process spoken and written input by actual humans. And to respond in kind.

    NLP tools are actually already included in a lot of business communication suites. For instance, if you have a cloud-based business phone service, there’s a good chance it has an automatic transcription of voice messages or even entire conversations. Some platforms even generate call summaries. That allows anyone looking back at an exchange to grasp the main points without revisiting everything.

    Overall, this can save you massive chunks of time. Transcription, especially, is a time-intensive process. With the right tools, you no longer have to foist the tedious task of transcribing meetings or conversations with unlucky team members. Instead, you can rely on AI to document your business communications.

    Related: How Effective Employee Communication Boosts Productivity

    Automate routine business communication tasks with AI

    Similarly, you can save a lot of time by automating routine communication tasks.

    For example, some phone systems and omnichannel communication platforms come with AI routing and assistants. That means calling customers and clients can state their business in their own words. Then, the AI can either handle it directly if it is a routine matter such as scheduling appointments or giving information on shipments. Or it can forward the call to the right available agent.

    The bottom line? It reduces unnecessary call forwarding and eliminates frustration for customers, who will no longer have to face endless rounds of “Press 1 for …” menus.

    Another excellent way to harness AI to take over routine tasks is conversational chatbots. This frees up your human agents to handle truly complex issues.

    Overall, using AI to automate routine workflows can seriously streamline your communications and increase team productivity and customer satisfaction.

    Delegate to AI assistants

    Next up, you can elevate your business communications with AI assistants. These tools are there to make your team members’ lives easier. Communication assistants take over documentation tasks and ensure all the information they need is always available.

    Many of them offer AI assistants, which become especially useful when leveraged together with a customer relationship management (CRM) platform, either native or through integration.

    Say one of your agents gets a call from a customer experiencing problems with a product. The AI assistant will automatically pull up the customer’s record from the CRM to put it at the agent’s disposal. Right away, they’ll have all the information on the customer at their fingertips. For instance, they’ll see the date of purchase and whether the caller has contacted customer support before. Consequently, they’ll be able to hit the ground running instead of having the customer explain their entire odyssey from the start.

    Similarly, AI assistants can provide useful prompts during difficult customer conversations. As the assistant transcribes and analyzes the interaction in real-time, it can spot rising tension through sentiment analysis. Then, it can offer suggestions for conversation strategies to the team member in charge, helping them de-escalate and resolve the situation.

    Leverage generative AI for creative workflows

    Say you need to populate your monthly newsletter. Or you need to write a Twitter thread about the results of your latest niche study. Or, say you want to create an Instagram Story about your latest product.

    Related: How AI Writing Tools Like ChatGPT Can Make Marketing Easier

    Generative AIs such as ChatGPT, DALL-E 2, and Midjourney can speed these processes up significantly.

    While you don’t want to rely on these tools exclusively, they can provide a solid basis to jump-start your creative workflows. In the stressful world of business communications, drawing inspiration from your back pocket can be invaluable.

    Gain in-depth insights from AI analytics

    Finally, one way in which you can use AI to level up your business communications is through analytics. AI excels at handling massive amounts of data and uncovering trends and correlations that humans could never pinpoint.

    That means that AI analytics tools can provide rich, in-depth insights into your customers’ behavior and your agents’ performance.

    Using AI, you can fine-tune personalized digital marketing and gain and provide training to your team members that is tailored to their strengths and weaknesses in customer interactions. Plus, you can optimize your resource use and cut back on your overall communications budget.

    Take your time to assess which AI tools you currently have at your disposal and which ones you could feasibly add and integrate into your workflows. While this may take some time and resources, it is ultimately well worth it in terms of boosting your communications.

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  • What You Need To Know About Productivity Guilt | Entrepreneur

    What You Need To Know About Productivity Guilt | Entrepreneur

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    Productivity guilt can make you feel like you need to continue working, even when you know you need a break. People can’t always perform at the same caliber day after day, but in a hustle culture, productivity is valued above all else. When you can’t perform at 100% each day, you may start to feel guilty.

    Toxic productivity lies in the need to feel productive every waking hour. You might think you need to work instead of rest, and maybe you’re searching for something to do at home that will keep your hands busy outside of regular working hours, even something like cleaning the same spot twice. Here are a few things you need to know about productivity guilt and how it affects your life — and how you can squash it.

    1. Separate “busyness” from “productivity”

    Some people will continue to tackle new tasks just to keep themselves busy. Busyness can be detrimental, especially if you’re not working on something with substance or value. It’s okay to take a step back and not work on something. What people could consider lazy is often people taking care of themselves and trying to prevent further burnout. You should always work with your goals in mind and make choices to prioritize them.

    Related: What’s More Important for Your Business, Productivity or Efficiency?

    2. Learn how to break up tasks

    People aren’t supposed to work long hours without a break. When you feel your mind start to tune out of your work, you need to take a break. Stand up and look away from screens if you’ve been sitting at a desk. Your brain will be grateful for the opportunity to breathe.

    Related: 10 Tips to Boost Employee Productivity and Skyrocket Performance

    Other times, you may feel like you can’t take a break due to all the work you’re responsible for. That’s when you need to learn how to break up your tasks effectively to save some parts for after your break. Check-in with yourself after each section to ensure you’re still feeling fine.

    3. You need to prioritize your health

    When you’re overworking yourself in the name of productivity, you’re likely hurting yourself in other ways as well. Something else may contribute to your feelings of burnout, like not sleeping enough or not nourishing yourself properly with healthy foods. Your physical health and mental health work together for your benefit.

    Over 30% of working Millennials struggle with mental health issues, namely depression, which can lead to several bad decisions, such as pushing themselves harder at work or self-medicating with addictive substances. Check in with yourself frequently to understand your mental state. Your tasks should challenge you in a good way, but if they’re doing more harm than good, you may need to make a choice to preserve your health.

    4. Try to understand what drives it

    Understanding your productivity guilt is the first step to making a plan to deal with it. Are you more fear-driven, thinking that you’ll lose your job if you take the appropriate amount of breaks? If so, what can you do to try to relieve some of that fear? You could talk to your supervisor or someone else about how to better use your time in a way that benefits both you and your employer.

    5. Set realistic expectations for yourself

    You cannot expect to have a highly productive day every day. You should aim to improve a bit each day, but you don’t always need to be operating at 110%. Some days, you may not feel up to doing the same caliber of work, and that’s okay. You need to set boundaries to ensure you feel comfortable and are treated fairly, no matter how you may feel that day. As long as you make up for it on the days you are feeling good enough, you can balance your responsibilities and be gentle with yourself without holding your productivity to an unrealistic standard.

    6. You need to allow yourself to relax

    Unfortunately, in such a busy world, you may feel like you need to be productive every single day. However, productivity is only essential for tasks you need or want to get done. If you have some downtime to yourself, allow yourself to do something fun instead of searching for something productive. Though it might feel uncomfortable at first, forcing yourself to relax can be good for you and help lower your stress levels.

    Related: How to Improve Work-Life Balance and Productivity While Working Remotely

    7. Almost everyone experiences it

    You’re not alone in experiencing guilt over your productivity levels. Many people struggle with taking a break or even taking it easier on themselves. One of the best things you can do for yourself is learn what time of day you’re most productive and try to optimize your work around that timeframe. Everyone is different, so what works for you may not work for another person. The best you can do is strive to improve your working habits and allow yourself to relax when you need it, all while understanding this feeling often happens to most people.

    Fight productivity guilt by caring for yourself

    Checking in with yourself frequently can help you understand when you need to take breaks. Fortunately, most employers and team members should understand when you need to take a break. After you’ve allowed yourself to relax, you might notice that you’re more productive than you have been since you’ve been feeling burnt out and worried about your productivity. Sometimes, all you need to do is prioritize yourself. Then, you’ll see a return on your investment in the form of easier, more efficient work.

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  • How Digital Banking Impacts Consumers | Entrepreneur

    How Digital Banking Impacts Consumers | Entrepreneur

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    During the pandemic, the ways we accessed and managed our money transformed. To be sure, in-person banking was dropping in popularity even before the start of the pandemic, while digital platforms were seeing a slow and steady rise.

    Although their popularity was beginning to wane, brick-and-mortar bank branches were undoubtedly still very much a part of many consumers’ financial routines. When the pandemic hit, the digital and traditional banking balance began a rapid shift. In 2020, 52% of bank customers went to branches to manage their money (or were branch-dependent), according to a J.D. Power survey. Only two years later, in 2022, more than 65% of U.S. bank customers were using digital banking services, per Bankrate.

    The challenges digital banking poses to consumers

    With this evolution in omnichannel banking come unique obstacles and opportunities — especially for older adults. While more people in this age demographic are now using digital technology than ever before, a study by the Pew Research Center indicates that 25% of adults aged 65 or older don’t use the internet, 36% don’t have home broadband, and 39% don’t own smartphones. According to MX’s 2022 report on digital and mobile banking trends states that only 39% of Baby Boomers use a mobile app to manage their financial accounts.

    Related: 8 Ways Digital Banking Will Evolve Over the Next 5 Years

    When this is considered, along with the 30% of American adults who struggle with technology and the economic barriers that prevent tech adoption, it becomes obvious that the digitization of banking presents challenges to many people.

    Adoption & implementation

    All change requires some effort and adjustment, no matter how big the benefits might be on the other side. The widespread adoption and promotion of digital banking is no exception, but it doesn’t affect everyone in the same way.

    Related: Offering a Unified, Digital Banking Experience

    Older adults, for example, often have to overcome ageism in digital tech. Because new digital devices and services generally aren’t designed with their needs in mind, they may find digital banking to be counterintuitive, overcomplicated, or physically difficult to use.

    Building trust

    Without the human element, trust can be a major issue. Less than one-third of people surveyed by Accenture in 2020 said they trusted banks “a lot” to look after their financial well-being, according to the report from Accenture. That’s compared to 43% who said the same only two years ago, not to mention the growing distrust resulting from the recent failure of the Silicon Valley Bank on Friday, March 10.

    However, the tide might be starting to turn for digital financial services. With the benefits of lower fees and increasingly lower barriers to access, it’s perhaps not surprising that 61% of traditional bank users reported being somewhat or highly likely to switch to an online-only bank soon, according to the same Bankrate research mentioned above.

    How can banks offer excellent experiences to all customers post-pandemic?

    The tangible experience of walking into a banking branch and interacting with a human being might seem a world away, but it remains the norm for many people. Members of older generations, particularly, might rely on that physical experience of attention and appreciation as they navigate their financial lives.

    Here are a few effective ways to integrate human touches into excellent customer experience for consumers of all age groups:

    1. Remember the benefits of human interaction

    People haven’t lost the basic need for in-person, face-to-face interaction. Building human interaction into your digital experiences helps customers adapt, learn, and trust. Whether that trust comes from a highly advanced, intuitive chatbot connecting customers to personalized messaging on your website or features that direct digital users toward real people who can help them solve their problems.

    It is essential that all businesses today understand that attentive customer service is more important than ever.

    2. Don’t let up on security

    Security challenges and risks litter digital banking’s future with obstacles. Increased use of mobile platforms and digital payments has upped the risk level regarding cybersecurity. Many customers now turning to digital banking are from older generations: less tech-savvy people who feel compelled to join younger generations online for fear of being left behind.

    Related: ‘Information, Communication & Transaction 3 Stages of Digital Banking’

    For these people, ramping up cybersecurity is even more critical. Anti-phishing methods and education (and the adoption of mandatory two-factor authentication) could help protect even more vulnerable users.

    3. Prioritize accessibility

    Make your digital banking service as accessible as possible so that everyone can use it, no matter their digital knowledge. To that end, the University of Wisconsin-Madison recommends that websites provide captions, large font sizes, screen readers, screen magnification, and fast-loading web pages. You could also offer in-person instruction to customers who need additional help.

    Sometimes it can feel as though finance’s digital transformation has happened too rapidly for customers’ expectations to catch up. Fortunately, that catch-up work is happening now. As customers from all generations come to grips with mobile and online banking and what they can offer, banking companies can ease the learning burden by delivering secure and excellent personalized banking experiences. Don’t wait to get started.

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  • How To Budget And Take Care Of Your Finances | Entrepreneur

    How To Budget And Take Care Of Your Finances | Entrepreneur

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    Are you looking to improve your financial portfolio but don’t know where to begin? Have you been dreaming of establishing greater financial freedom but aren’t sure what steps to take to get there? Budgeting and managing finances can be intimidating — especially when trying something new.

    Leveraging these strategies can help set realistic expenditures while keeping track of investments to reach your financial goals faster.

    Establishing realistic financial goals and expectations

    You need to establish clear and achievable financial goals to achieve financial freedom. It involves setting short-term and long-term objectives aligning with your financial plan. Your goals should be realistic and attainable, which means they should be specific, measurable, achievable, relevant and time-bound (SMART).

    Related: Keep Your Business Finances in Order With These 6 Tips

    For example, one short-term goal might be to pay off credit card debt within a year, while a long-term goal could be to save for retirement in 20 years. By setting clear financial goals, you can track your progress, stay motivated, and make informed financial decisions, ultimately leading to greater financial freedom.

    In addition to establishing financial goals, setting realistic expectations for success is important. It involves acknowledging that financial success takes time and effort. Remember, setbacks and challenges are to be expected along the way.

    To set realistic expectations, you should create a comprehensive budget that outlines your income, expenses, and savings goals. It will help you live within your means, avoid overspending, and prioritize your financial goals. You should also regularly review your progress and adjust your budget and financial plan.

    Creating a budget to track expenditures and investments

    Creating a budget is the key to successful budget management and expansions. It allows you to track your expenses, set financial goals, and make informed choices about how to use your money. When creating a budget, it’s important to factor in fixed (e.g., rent) and variable (e.g., entertainment) costs. You should also include debt payments, such as student loans or credit cards.

    Once you have tracked your expenses and established financial goals, it’s time to create an investment plan that works for you. It could involve setting aside money regularly into a savings account or investing in stocks or mutual funds with higher potential returns but more risk involved.

    Budget management: leveraging strategies for growth and expansion

    In addition to setting financial goals and creating a budget, there are other strategies you can leverage for growth and expansion. One effective strategy is to diversify your investments. Investing in a variety of assets, such as stocks, real estate, and bonds, may reduce risk while possibly increasing rewards.

    Another strategy is to maximize your income streams. It could involve taking on a side hustle, freelancing gig, or negotiating a higher salary at your current job. By increasing your income, you can allocate more funds towards your financial goals and accelerate your progress towards achieving financial freedom.

    Related: Risky Business: Should You Diversify?

    Furthermore, continually educating yourself about personal finance and investing is important. It could involve reading books and articles, attending workshops and seminars, or working with a financial advisor. By staying informed and up-to-date, you can make informed decisions about your money and investments and take advantage of new opportunities.

    Finally, staying disciplined and committed to your financial plan is crucial. It involves sticking to your budget, regularly reviewing your progress, and adjusting as needed. It also means avoiding impulsive purchases and maintaining a long-term perspective on your financial goals.

    Analyzing spending habits to make informed decisions about money

    The first step in budgeting and expanding your finances is to analyze your spending habits. It means tracking your expenses, identifying necessary costs and areas of potential savings, and understanding how you are currently using your money.

    Once you have done this analysis, you can decide which expenses to cut back on or increase to achieve your financial goals. For example, if you spend a lot on dining out or entertainment, you might want to reduce these expenditures to save more toward retirement.

    Related: How To Monitor Your Spending Habits

    Creating a budget that works for you is essential to financial success. It helps you track your expenses and understand where your money is going so that you can make informed decisions about how to use it most effectively. It also allows you to set and achieve financial goals to build wealth and reach your dreams.

    Budget management: developing a plan of action for achieving financial freedom

    Once you have identified your financial goals and created a budget to track expenditures and investments, it’s time to develop an action plan. It involves setting short-term and long-term goals and taking concrete steps towards achieving them. It also means consistently following through on the actions you set in place so that you stay motivated and committed to your financial plan.

    You should also regularly review your progress and adjust your budget and financial plan. Pay attention to changes in the market or economic conditions that may affect your investments or income streams, as well as any modifications to laws or regulations that could impact your finances.

    Utilizing tools for monitoring progress toward your desired outcome

    Utilizing tools such as budgeting apps or online banking services will make it easier to track expenses and investments. This information can help you analyze spending patterns and identify areas of potential savings.

    You should also assess your debt load and develop strategies for reducing it. Paying off high-interest debt is a great way to free up more funds for investing in other areas of your finances.

    Finally, consider using rewards programs or discounts for purchases to maximize savings. These offers can add up quickly, allowing you to spend more money toward achieving your desired outcome.

    Staying motivated and celebrating successes along the way

    Finally, staying motivated and committed to your financial plan is important. Celebrate the small successes along the way, such as paying off a loan or reaching a milestone in your investments. Acknowledging these achievements will help you stay focused on achieving your long-term goals.

    By following these steps and continuing to educate yourself about personal finance, budgeting, and investing, you can take control of your finances and get closer to achieving financial freedom. With discipline and dedication, you can reach your desired outcome.

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  • Kiosks: Types, Uses, and Profitability | Entrepreneur

    Kiosks: Types, Uses, and Profitability | Entrepreneur

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    With the rise of automation and self-checkout options, kiosks are becoming a hot topic of discussion among many business owners. But what exactly is a kiosk, and is it a profitable piece of equipment for businesses? Here’s everything you need to know about the different types of kiosks and whether they’re profitable hardware.

    What is a Kiosk?

    A kiosk is a small, computerized booth or screen with a digital display, usually a tablet or other touchscreen computer enclosed in a protective tablet wall mount. Kiosks are often found in high-traffic areas, and are intended to provide additional information or offer services to customers passing by. A kiosk may be manned by an attendant who can assist in a transaction, or it may stand on its own and be available to serve customers when human employees are busy. There are a few different types of kiosks that each offer unique services and advantages.

    Information Kiosks

    An information kiosk is the most general type of device, and its sole purpose is to offer information to shoppers. Information kiosks can be a great way to provide customers with resources and answer their questions without bothering the staff. They can be interactive or non-interactive but typically feature a menu system to help customers find what they need.

    Related: 11 Ways to Automate Your Business and Boost Efficiency

    Self-Service Kiosks

    A self-service kiosk is a device that acts as a POS system where customers can check themselves out without waiting for a human cashier. It’s typically a tablet or touchscreen computer that allows customers to scan and pay for items. It may be monitored by a human employee in case there is a system error or customers have questions. Self-service kiosks are a great way to avoid backed-up lines when it’s busy and help reduce the cost of hiring cashiers.

    Wayfinding Kiosks

    A wayfinding kiosk is a device that exists to help visitors find their way around an area. You’ll often see them at the mall or in large buildings where visitors need assistance to find a particular store or department. Wayfinding kiosks can be a great way to show potential customers exactly where they need to go to find you, so they don’t get frustrated and simply visit another establishment. This can be especially crucial for businesses that aren’t easy to locate or are within a large complex with many other stores.

    Advertising Kiosks

    An advertising kiosk is a large, backlit digital display that shows advertisements for a business or event. It’s typically placed in a high-traffic area full of potential customers and intended to market products or services. It functions much like a billboard, although it offers additional flexibility and convenience because the display can be easily changed, or the kiosk itself can be moved to a different area.

    Internet Kiosks

    Internet kiosks are a particular type of kiosk that provides users access to the internet and other applications. They can offer visitors full access to the world wide web or restrict it to a particular page or application based on the goals of the provider. You can offer free internet access to encourage customers to try a specific software or application, or you can charge a small fee for use and attract those who just need to do a quick search while they’re out running errands. Internet kiosks are a great way to bring in new customers and offer exclusive access to a digital product or service.

    Are Kiosks Profitable for a Business?

    The simple answer is yes; kiosks can be very profitable to many different businesses. However, it depends on your objectives and how you use it. For instance, self-service kiosks can be a great way to reduce the costs of hiring unnecessary employees, although they may not work for all businesses as certain industries benefit from human interaction.

    Advertising kiosks are another device that can increase brand awareness and generate more sales. Here, you must have a solid marketing plan and research where your ideal customers are likely to hang out.

    Related: Blendid’s Automated Smoothie Kiosks Aim to Be a $300B Game Changer

    Kiosks are a relatively low-cost piece of hardware that serve a variety of different purposes and can certainly help you cut costs and boost revenue. They are also a great way to provide resources and information to customers that may not directly translate into sales, but can help create new interactions and build brand awareness that will ultimately help your bottom line.

    However, like any piece of technology, you need to have a solid strategy and a clear set of goals to make money with a kiosk. If you simply plant the device in the middle of your storefront and expect it to magically sell your products faster, you’ll likely be disappointed. If you have a clear purpose and use your kiosk effectively, you’re sure to see a significant return on investment!

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  • SEO Companies Helping Nonprofits With PR Work | Entrepreneur

    SEO Companies Helping Nonprofits With PR Work | Entrepreneur

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    Search Engine Optimization (SEO) companies are no longer just focused on helping businesses increase their online visibility and traffic.

    Many SEO companies are now embracing the idea of public relations work for nonprofits. This is a significant shift in the industry. Now, SEO companies are using their skills and expertise to support causes that they believe in. Why are SEO companies embracing the idea of public relations work for nonprofit organizations? What are the benefits?

    Related: 5 Essential SEO Strategies For Entrepreneurs to Boost Their Traffic

    Goals

    One of the main reasons why SEO companies are embracing the idea of public relations work for nonprofit organizations is because it aligns with their corporate social responsibility (CSR) goals. Many SEO companies recognize that they have a social responsibility to give back to the community. By providing public relations work for non-profit organizations, they can use their skills and resources to support causes that they believe in. This is an effective way for SEO companies to demonstrate their commitment to social responsibility and build a positive brand image.

    Community relations

    Another reason why SEO companies are embracing the idea of public relations work for nonprofit organizations is because it helps to build strong relationships with the community. By supporting nonprofit organizations, SEO companies can establish themselves as a trusted partner and supporter of the community. This can help to build brand loyalty and increase customer retention rates. Additionally, it can help SEO companies to attract new customers who share their values and beliefs.

    Related: 5 Ways to Build Highly Valuable Brand Loyalty

    One example of an SEO company that has embraced the idea of public relations work for nonprofit organizations is Search Manipulator.

    Other benefits

    The benefits of public relations work for nonprofit organizations are not just limited to the organizations themselves. SEO companies that provide these services also benefit from the experience. So, by working with nonprofit organizations, SEO companies can gain valuable experience in public relations, media outreach and content creation. This experience can help SEO companies to become more effective at providing digital marketing services to businesses of all sizes.

    SEO companies also benefit from the positive publicity that comes with this type of work. This can help to build their brand and establish them as a leader in the industry. Additionally, it can help SEO companies to attract new clients. Those looking for a digital marketing partner that shares their values and beliefs.

    Final Thoughts

    The trend of SEO companies embracing the idea of public relations work for non-profit organizations is not limited to a few companies. Many SEO companies have recognized the importance of giving back to the community. This trend is likely to continue in 2023 and beyond.

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  • 4 Ways To Help Define Your Company’s Values | Entrepreneur

    4 Ways To Help Define Your Company’s Values | Entrepreneur

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    A company’s core values shouldn’t just sound nice. They should become guiding principles for everyone in your organizations to follow.

    Ideally, employees should be able to consult our values during times of autonomous decision-making. That way, they can make choices that align with our intended brand direction. However, many companies have values that aren’t clear or up to date. As Gallup research shows, this can lead to serious problems.

    Related: Core Values: What They Are, Why They’re Important, and How to Implement Them Today

    In one of Gallup’s recent surveys, fewer than one-quarter of respondents said they’re led by their company’s values. A mere 27% admit to believing in the values that their employers highlight. As a result, the values become little more than words — and that undermines their potential to be inspirational and clarifying.

    Ideally, you want your corporate values to do much more than sound good on paper. You want them to resonate with all your team members and appeal to your customers or client base. To get those benefits, though, you may need to reconsider or refresh your existing company values. Below are the best strategies to make sure new values are reflective of what employees and buyers need.

    1. Bring your workers into the discussion early

    Getting buy-in for values is hard if you haven’t asked your team for feedback first. A better way to ensure that your values are on the right track is to survey your workforce. We recommend bringing in a third party. Consider partnering with a consultant with experience creating strong, effective corporate cultures. After all, you want your values to drive your culture — and vice versa.

    To put it into practice, hold town halls, send out surveys, and find out the ways your people want to be contacted and ultimately treated. I’ve found that this is one of the best ways to get the conversation started across the corporate landscape.

    2. Match your words with your actions

    Too often, companies share values but don’t live those values. Your corporate actions should support your company’s values. For example, one of our values is to treat all people equitably. If we had gender pay gaps that weren’t being addressed, we would show my team that I’m not truly behind the values I push. It wouldn’t take long before someone noted the disconnect, which could lead to employee turnover or negative press.

    There are plenty of ways to match your actions to your values. Case in point, you could donate to specific causes. Or you could pay your employees to do volunteer work throughout the year. Feel free to get creative in a way that makes sense based on what your values are.

    3. Talk about your values

    Keeping your values top of mind can be tough, especially during busy periods. One method to keep values alive that we’ve leaned into is talking about them openly. For instance, adding them to your company’s social media or blog posts. The more often you speak about your values, the more real they’ll become to internal and external stakeholders.

    Related: Stand for Something: How to Establish Authentic Core Values

    A side advantage of discussing your values is that they’ll become synonymous with your brand. Patagonia is a good example of this. The company’s core values include environmentalism, unconventionality, and a commitment to justice. As such, Patagonia’s leaders have made bold stands about protecting the planet and fighting systemic racism. The result? The company and its values are forever married.

    4. Start small and sincere

    If you’re starting on the path to constructing values, begin on a smaller scale. You don’t need to have a dozen value points. I’ve noticed that selecting just one is enough to kickstart your company. It’s okay to add more value statements or expand them as you move forward.

    Remember: The goal isn’t to overwhelm everyone with what you value as an organization. It’s to show your business’s true colors. Feel free to choose individual words to make up your values or generate a sentence that embodies your values. Slack does the latter with its header: “Make work life simpler, more pleasant, and more productive.” It’s easy to see how that value statement could become a roadmap for teams to follow.

    You can’t always be around to tell your employees and peers what to do. But your core values can. Start refreshing and refining your value proposition today. When you do, you’ll better position your company to remain strong and competitive.

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  • Cloud Revolutionizes HealthTech & FinTech | Entrepreneur

    Cloud Revolutionizes HealthTech & FinTech | Entrepreneur

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    During the first phase of the pandemic, many companies were forced to drastically rethink the way they worked. Rapid digital transformation became necessary to survive financially, support evolving consumer needs, and help keep workers connected.

    Overcoming the model of office and lab work with cloud computing

    Cloud computing systems have allowed enterprises, schools, and government organizations to overcome pandemic-induced challenges and meaningfully accelerate innovation and agility toward the market.

    Related: The Rapid Growth Of Fintech: A Revolution In The Payments Industry

    The cloud-computing industry is expected to grow to nearly $500 billion in 2022 — from $243 billion in 2019. Amazon’s Web Services alone is growing 33% per year. This accounted for 75% of the company’s operating income last year.

    Rather than returning to the way things once were, business leaders must continue disrupting industry stagnation with emerging technology. Here’s how the cloud is revolutionizing health tech and fintech industries.

    Cloud-based services are ripe for disruption

    Business leaders in healthcare and dental services have historically faced issues with “on-premise” storage — in-house systems that can limit scalability and storage.

    Related: What is Cloud Computing? Here’s Everything You Need to Know.

    As diagnostic systems become more sophisticated, on-premise servers and aging infrastructure severely limit the ability of providers to implement new tools and leverage the data they already have.

    The limitations also create patient-side challenges. These challenges include difficulty accessing health records, scheduling online appointments, and connecting different healthcare providers for multi-system health needs.

    While these issues have existed for years, pandemic-induced healthcare overwhelms exacerbated problems, making it even more difficult for many patients to access necessary care.

    Upgrading EHR to better Cloud systems

    Solving these problems means upgrading to better systems that can work more quickly, save costs, and evolve with consumers’ and patients’ needs. In a recent case study, MIT Sloan examined how Intermountain Medical Center in Utah modernized its aging in-house EHR system to address common challenges.

    Intermountain substantially improved patient outcomes by upgrading the technology powering its 22 hospitals and 185 clinics while saving millions in procurement and internal IT costs. The MIT analysis confirms what we know to be true: Streamlining patient management with cloud-based systems can reduce attrition rates, recapture lost revenue, and build stronger, lasting relationships with patients.

    How does updated EHR work for the dental industry?

    In the dental industry alone, the average practice loses 20% of its patients, one of the highest attrition rates in healthcare, reported by tab32. Even a minor 3% reduction in attrition could result in $72,000 of additional production per year. Cloud-based services streamline communications, replace archaic booking systems and help patients remember appointments. When outmoded systems are replaced, it prevents long wait times that are already helping dental providers see tangible improvements in their retention rates.

    Finance and the cloud

    In the financial sector, banks scaling through cloud-based technologies are doing better at tracking fraud activity, expediting loan applications, and responding to flurries of customer activity based on market fluctuations. Cloud-based tools also allow banks to implement new mobile banking features, detect money laundering patterns, and automate analyses of underwriting decisions with AI.

    Related: 7 Reasons Why Your Business Should Run On Cloud Accounting Software

    Unfortunately, many banks lag behind in cloud adoption, relying on internal servers with inherent limitations. Currently, only 12% of North American bank tasks are handled in the cloud. Ninety percent of U.S. banks have digital transformation initiatives in place but haven’t converted to them. While titans like Wells Fargo and Capital One are either currently using cloud technologies or in the middle of migrating over — Bank of America built its own cloud. The updated and improved cloud-based technology has saved Bank of America billions of dollars.

    Highly regulated systems are slow to adapt

    Organizations in highly regulated industries are often slow-moving sectors and are historically hesitant to move data out of on-premise servers and data centers.

    The pandemic revealed just how impactful such a move can be. Migration to cloud-based software allows for better service for constituents. The benefits of cloud reveal a reduction in costs and IT issues and high flexibility to respond to unexpected challenges.

    Updating and retiring legacy systems also provides the foundation needed to support long-term growth and scalability. Cloud-based solutions are set to alter how these previously stagnant industries addressed their long-standing challenges at a fundamental level.

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  • Reducing Compliance Risk: A Guide to Delegating Responsibilities | Entrepreneur

    Reducing Compliance Risk: A Guide to Delegating Responsibilities | Entrepreneur

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    Compliance leaders like chief information security officers are faced with the ever-growing responsibility of minimizing the risks their companies face. However, it’s not reasonable for them and their teams alone to be accountable for lowering risk. Compliance needs to be a duty that belongs — at least in part — to all members of the organization.

    This doesn’t mean passing the proverbial buck. If you’re the head of risk and compliance, you’re the one who will answer for any issues that arise. Still, you can’t be expected to do it all. That’s a recipe for health disasters. After all, 90% of CISOs say they regularly deal with at least moderate stress, online service company Nominet reported.

    To lower your chance of professional burnout, begin to delegate to others both in and out of your vertical. Feel uneasy at the prospect? There are several steps you can take to delegate responsibly and securely. That way, no one will be able to sabotage your company’s compliance efforts, and you’ll have fewer tasks to accomplish.

    Related: 7 Rules for Entrepreneurs to Delegate Effectively

    1. Map out your delegation strategy first

    Rather than just delegating duties piecemeal, construct a delegation chart. Include what you intend to delegate, who it will be delegated to, and how it will be monitored.

    For instance, security training is essential but can be time-consuming if your organization deals with sensitive information. Delegating this responsibility to a designated security employee can help alleviate the burden. Ensure that the employee is adequately trained and that their performance is monitored regularly to maintain compliance with security protocols. By delegating this responsibility, you assign ownership and authority within specific parameters while maintaining overall control.

    Once you have created your chart for particular tasks, you can feel more comfortable delegating responsibilities. Just be sure to make the chart transparent to everyone on it so people know where ownership lies.

    2. Put a premium on operationalizing security tasks (or tools that accomplish it for you)

    It can feel uncomfortable to transfer tasks, particularly those that relate to compliance and security. By operationalizing security practices into standard operational processes, such as onboarding and offboarding new employees and tech stack applications, you can safeguard against those tasks that might otherwise fall through the cracks and enable your employee base to contribute to the broader risk management strategy.

    As noted by CPO Magazine, 88% of security problems are related to human error. Adding secondary “just in case” checkups to important tasks helps identify existing errors quickly. Risk management tools should be included in your strategy to scan for and alert you to anomalies and areas of risk. Finding anomalies leads to quick alerts and opportunities for you to respond quickly.

    Verifying all your delegation workflows as a matter of course may prove advantageous if you’re audited, too. As noted by Kevin Brown, Information Security Officer at risk management platform Ostendio:

    “Security is about more than complying with a framework. Organizations should focus their efforts on data security and risk management planning first, and with the right discipline, they can develop the policies and procedures necessary to pass complex security audits.”

    You can consider implementing a tool that allows you to cross-walk across multiple security frameworks and track the implications of operational activity on security as one of those protective procedures.

    3. Generate tracking methods for all delegated assignments

    If you aren’t already using a project management software tool, consider adding one for all delegated security-related assignments. You want to have a track record that’s visible to every task’s stakeholders. This reduces the risks and threats related to potential errors or missed steps.

    Related: 5 Project Management Systems to Streamline Your Business Processes

    Ideally, the project management module or tool should make it easy to get a snapshot of what’s happening across your security landscape. At any moment, you should be able to log on and see if security, compliance and risk management tasks are up-to-date.

    In case of a problem, you’ll be glad you have a way to discover gaps and loopholes. It’s always better if you find places of concern before they cause major headaches. Tracking all communications, actions, and owners in a single source of truth makes you more efficient.

    4. Conduct risk assessments before delegating to outsourced third parties

    Plenty of third-party entities tout their abilities to keep your company compliant with security frameworks. And outsourcing some aspects of your risk management can be a smart way to delegate. The problem? You can’t control what third parties do.

    Conducting a comprehensive investigation to make sure that they’re able to live up to their promises is your best bet. After choosing a third-party vendor you feel will serve your needs, conduct a third-party risk assessment to ensure they protect your organization from a potential breach.

    Since risk is everyone’s job at your organization, be sure other departments are equally as cautious. You need to know the ways they evaluate third-party providers. The last thing you want is for someone to expose your company’s data by contracting through the wrong third party.

    5. Explain the reason behind regulation when delegating.

    To cover all your bases when delegating outside of your department, take a teaching approach. Rather than just telling others what to do, give them the reasoning behind why they’re doing it. As you know, regulations and laws can be very confusing, even to knowledgeable people. Spending time in “educator mode” stresses the importance of the task you’re delegating.

    Being informative serves an extra purpose as well. The more other employees (and not just your direct reports) understand compliance and risk management, the better. It’s much easier to get everyone on board with security practices and procedures if they’re aware of why they matter.

    Remember: Avoiding risks whenever possible is something everyone can do. Yes, it’s your job description to head up compliance and security. But you can’t make decisions for all your colleagues. Sharing key information allows anyone to make informed choices built on facts.

    You may feel like you can’t possibly pass along many of your responsibilities. But if you don’t, you’ll limit your ability to perform high-level functions. So go ahead and delegate tasks. Just make sure you’ve set up structured governance to keep everything securely on track.

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  • How To Use ChatGPT | Entrepreneur

    How To Use ChatGPT | Entrepreneur

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    2023 started with ChatGPT setting the internet on fire — a good fire, but a conflagration, nonetheless. Everyone got excited as they explored, tested and pushed OpenAI’s artificial intelligence tool.

    The program’s native ability to respond to questions and provide answers has been nothing short of extraordinary. (You’re probably wondering at this point if it even wrote this intro — which, to be clear, it did not.)

    Nevertheless, ChatGPT’s ability to construct texts that read with a natural, human flow is uncanny. It’s the kind of potential that gets managers and entrepreneurs alike to sit up and pay attention.

    The question is, if you’re considering using ChatGPT for your team or business, how should you put that desire into practice? Here are a few suggestions for realistic ways you can unlock the potential of ChatGPT for your business’s content needs.

    1. As always, start with expectations

    Yes, we’re going to start with a “set expectations” primer before we get into the meat of the issue. Why? Because this is a tool where expectations are particularly relevant.

    Many want to use ChatGPT as a magic bullet. Why pay salaried writers or invest tens of thousands of dollars a year into a stable of freelancers? With ChatGPT, you can get free, auto-generated texts that read better than a lot of blogs that are out there on the interweb. Who’s going to notice the difference (besides your accountant)?

    But the reality is that while it’s a huge step forward, ChatGPT isn’t a comprehensive solution for text-based content creation. On the contrary, in a sense, all it’s doing is regurgitating data from the web, the same way Google has for years. In this case, the delivery is simply in a more approachable, paraphrased format.

    This is helpful for readability. But it should also be a caution to those considering throwing all of their eggs into the ChatGPT basket. Writing for The New Yorker, Ted Chiang addresses this subtle weakness when he says, “The fact that ChatGPT rephrases material from the Web instead of quoting it word for word makes it seem like a student expressing ideas in her own words, rather than simply regurgitating what she’s read; it creates the illusion that ChatGPT understands the material.”

    Chiang goes on to point out that this ability to repackage data doesn’t imply learning or inherent understanding, “In human students, rote memorization isn’t an indicator of genuine learning, so ChatGPT’s inability to produce exact quotes from Web pages is precisely what makes us think that it has learned something. When we’re dealing with sequences of words, lossy compression looks smarter than lossless compression.”

    Related: Walmart Leaked Memo Warns Against Employees Sharing Corporate Information With ChatGPT

    To put it another way, ChatGPT may be a great way to present information creatively. And there are certainly ways to use that to your advantage. But all the program is doing is repackaging pre-existing data. This doesn’t lead to high-quality final drafts. Instead, it should be used at the beginning of the creative process (more on that in a minute).

    2. Inform ChatGPT if you want it to inform your readers

    The other important thing to consider when unlocking the potential of ChatGPT isn’t what it can give you but rather what you’re bringing to the table. If you come up with a half-baked idea or an uninformed suggestion, it can discolor the results.

    Think of it in the context of working with a freelance writer. In most cases, you hire a writer because they have a knack for presenting information in a relatable and accessible manner. Unless you’re dealing with a niche situation, few hiring managers expect writers to be subject matter experts (SMEs) on the topics they’re writing about.

    They’re experts at writing. That’s why they’re helping you. If you want that arrangement to succeed, you need to ensure that they have the data required to create an informed piece of content. This can come from you. It could come from partnering them up with an SME. It could come from paying them extra to research a subject in depth. Regardless, you need to make sure they have the right information needed before you expect them to write something worth reading.

    Providing detailed prompts

    The same goes for ChatGPT. You want to present the program with thoughtful, complete prompts if you want a good result. SEO and content platform MarketMuse’s Senior Content Strategist, Stephen Jeske, speaks to this concept,

    “Well-structured prompts are critical to getting good output from a large language model like ChatGPT.”

    Jeske adds that this process doesn’t just mean you include the right data points. You also need to figure out what your readers are asking by using tools like MarketMuse’s Questions Data, “Part of that involves making sure the output answers important questions — the type a reader would want answered when consuming that content. MarketMuse data, like that available in Questions, can make that happen.”

    If you want to unlock the full potential of ChatGPT, you need to put in your homework first. Yes, you don’t have to compose a 500-word article on a topic. But make sure you clearly understand the information and questions that you’re trying to answer before you have the program compose any text.

    3. Use ChatGPT as a jumping-off point

    Finally, make sure that you’re using ChatGPT as a way to kickstart the creative process, not complete it. The program’s strength lies in the beginnings, not the polished final copy.

    Don’t treat ChatGPT as a free pass. Instead, use its abilities to streamline content creation by:

    • Brainstorming topic ideas.
    • Creating outlines for human writers to follow.
    • At most, composing “first drafts” of text that a writer can significantly alter through editing activity.

    If you can do your research, find the right questions you want to answer, and use the tool to grease the wheels of the creative process, you can unlock the potential of ChatGPT to truly impact your business. Just remember that everything starts with your expectations. Don’t treat AI as a hack. Instead, utilize it as a tool — one might even say a partner — that you can collaborate with to take your content creation to the next level.

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  • Subscription Fatigue: Overwhelmed Consumers Push Back Against Monthly Fees | Entrepreneur

    Subscription Fatigue: Overwhelmed Consumers Push Back Against Monthly Fees | Entrepreneur

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    Streaming services have become essential and have yet to lose their luster in the “gotta have” category of entertainment essentials. People increasingly stay home with overworked exhaustion and the ever-popular working-from-home options. The resulting popularity of streaming services has led to a significant increase in subscription costs and usage of many streaming services.

    Related: Hustle Culture ‘Sucks’ — But One Entrepreneur’s ‘Laziness Principle’ Can Make You More Money With Less Work

    The trends in great programming and high demand for these streaming services catapult its popularity — but, as with all things, there is another side to the coin. For example, there is growing concern that the sheer number of such services could cause consumer fatigue and rejection. But is that true? We’ll look in-depth at subscription fatigue, how it affects the media industry, and what mistakes companies make that could end their sweet ride.

    The Secret of Subscriptions

    The concept of subscriptions goes beyond regular payments. It becomes essential to understand how it differs from other recurring revenue models like leases, rentals, and memberships. A subscription is a payment for the future delivery of a product or service that includes some variation.

    Related: How to Identify and Launch a Subscription Model in Your Existing Business

    While many businesses may use the term “subscription” to describe their model, it’s vital to distinguish it from other types of recurring income. For example, loans, leases, and monthly payments provide people access to a predictable product or service that doesn’t qualify as a subscription. A true subscription model can only garner success depending on the habit strength and usage pattern it creates in its customers.

    Nir Eyal, a writer who has studied habit-forming products, has identified four key steps that successful companies incorporate into their customer experience, which he calls the “hooked model.”

    • Trigger: encourages people to use the service
    • Action: habitual behavior
    • Variable reward: satisfies the users’ need for the service
    • Investment: makes the service more helpful when used.

    Mistakes of Companies

    Upon closer examination of the “hooked model,” it becomes clear that many companies make common mistakes when launching subscription services.

    1. Too many steps

    A subscription service that is more complicated than other solutions is likely to fail. For instance, people are often deterred from such platforms and apps because it can take time to find a suitable movie. Sometimes, the time it takes to search for a film exceeds the time it takes to watch it. Netflix, for example, has a vast selection of options, which is quite different from the DVD rental service that initially brought the company success.

    In the early days, customers had to open the red envelope, remove the disc, and insert it into the player. There was no need for decision-making or choice since you watched what you had already selected. Netflix has since capitalized on ease of use as a competitive benefit and is now experimenting with a “Play Something” feature that allows users to start watching something quickly. The service also allows you to line up shows in a queue saving valuable thought processes.

    Related: Man Sues Netflix For $1 Million After Seeing His Photo in a Documentary Describing a ‘Stone Cold Killer’

    However, Netflix differs from offering a curated selection that meets the viewer’s preferences. Ultimately, consumers want to watch content that appeals to them, and anything that makes it difficult will negatively impact the subscription service’s success. That’s why they should combine quality content with maximum ease of use to avoid provoking user fatigue from subscriptions, which we’ll discuss later.

    # 2 Reduced variability and lack of novelty

    The primary reason people discontinue subscription services is a reduction in variability. When the number of exciting offerings declines and mundane options increase, customers lose interest and seek alternative services, often cheaper ones.

    The good news is that a solution exists to maintain interest in a subscription service and increase the variability ratio. It can be achieved by encouraging users to enhance the service through their usage, which brings us to the investment phase.

    # 3 No accumulated value

    Although many companies neglect this step, it remains crucial to the subscription service success. During this phase, users add something to the product that enhances it. This increases the likelihood of returning to the platform repeatedly. This principle is known as retained value and can manifest in various forms, depending on the nature of the service.

    Examples of how subscribers can add value to a product over time include providing data, publishing content, attracting new users, building connections, and establishing a reputation. In addition, many platforms and apps leverage the “hooked model” to ensure that their subscription service continues to improve as users engage with it.

    What is subscription fatigue

    Subscription fatigue is when consumers become overwhelmed by the number of platforms they subscribe to. As a result, it becomes difficult for people to track them all. Plus, the constant stream of monthly payments can adversely affect their finances.

    In some cases, such fatigue can lead to what’s known as customer churn, where users unsubscribe and switch to other services. It can be especially problematic for subscription-only companies, as it can lead to a loss of revenue and customer loyalty.

    Subscription fatigue in the media industry

    While subscription fatigue is a problem for all companies operating on this principle, it is especially true in the media industry. In addition to the sheer number of entertaining platforms, you can also encounter the problem of content fragmentation. It means that users must subscribe to multiple services if they want access to all the shows and movies they are interested in.

    For example, you must subscribe to Netflix to watch shows like Stranger Things, The Crown, and Orange is the New Black. If you want to watch shows like The Handmaid’s Tale, subscribe to Hulu. And if you’re going to watch The Boys, you need to subscribe to Amazon Prime Video. And this doesn’t even cover the problematic issues when a person is watching a series on Netflix and the continuation of the additional series’ shows (after years) is now on Hulu. What??

    Combined, this can lead to high monthly costs, especially if the user wants access to multiple streaming services, as mentioned above. As a result, subscription fatigue has led to several new trends in the media industry. For example, some streaming services now offer packages where consumers can subscribe to multiple services at a discount.

    Others are experimenting with ad-supported models, where people get free access to content in exchange for watching ads to ensure a better customer experience. This may eventually serve as a great solution to the current problem. But what more can companies and consumers do to improve this situation?

    Solution of the Problem

    To fight subscription fatigue, companies can offer bundles and other discounts to make access to several of their products more accessible to interested users. They should likely take time to experiment with several different business models and test these. The business model could include ad-supported models or pay-per-view options to give users more flexibility in accessing content. And if you’re one of those users, it’s essential to be mindful of the subscriptions you sign up for and regularly review whether they’re worth the monthly fee.

    Consider which options to subscribe to and prioritize those that benefit you the most — and consider dropping those you use infrequently. However — you’ve already found this out — getting rid of a subscription can be challenging. If you are no longer interested in BET Plus or another streaming service, you can find out how to cancel your BET+ subscription on the Howly consulting service website.

    Subscription fatigue is a growing problem for consumers and companies alike. While subscriptions offer many benefits, their sheer number can be overwhelming — leading to decreased customer loyalty.

    Subscription fatigue is particularly relevant in the media industry, as content fragmentation across multiple streaming services can frustrate many users. However, by working together, businesses and consumers can find ways to make subscriptions more manageable and sustainable over the long term.

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  • 5 Must-Follow Tips for Achieving Success Before Turning 30 | Entrepreneur

    5 Must-Follow Tips for Achieving Success Before Turning 30 | Entrepreneur

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    Success doesn’t happen overnight. If you want to become successful by 30, take responsibility to start planning the blueprint for your life now. The foundation that you build today sets the tone for your future.

    Becoming successful by 30 requires perseverance, consistency, and resilience. While success might fall into your lap, it’s often achieved through discipline, learning from mistakes, facing obstacles, and sheer hard work.

    Today, we’ve spoken with Mark and Dylan, two successful business owners under 30. They run a brand called Huge Supplements, which is one of the fastest online supplement stores.

    Related: 7 Mindsets That Guarantee Enduring Success

    We asked them which tips they applied to achieve the position they’re currently in — here’s what they had to say:

    1. Get out of your comfort zone

    Success doesn’t grow in comfort zones. Life goals aren’t achieved when we follow the same patterns, spend our time focusing on the same things that haven’t brought us success, or hold onto old behaviors that don’t get us ahead.

    One of the biggest things that hold people back from becoming successful is getting stuck in their comfort zone.

    For example, if you prefer to spend all your time with your friends and family in the same place where you grew up, you might miss out on life-changing opportunities available in other places. Consider changing jobs, and towns, or seizing a lucrative chance when the opportunity presents itself.

    Even if it doesn’t, if you know you would have a better chance to achieve your dreams somewhere else, you may need to take the initiative and create your own opportunity. It’s important to take a risk now to become successful before you turn 30. Take opportunities that can boost your financial or career success.

    A comfortable job that doesn’t challenge you, advance your career, and push you to success can prevent you from becoming who you want to be before you’re thirty. Do what it takes, be bold, and take a step that scares you but puts you on the right path to hitting your goals.

    2. Manage your money

    Saving, budgeting, and learning how to use your money wisely are some of the best ways to achieve and maintain lasting success. Even if you don’t make a lot of money, it’s important to learn how to manage your finances properly if you don’t do so already.

    The good news is that there are a ton of helpful resources, from apps to podcasts, to help you save, track, and invest your money.

    Related: 6 Simple Strategies for Better Money Management

    If you are deep in debt, you should prioritize paying down high-interest debt. Get smart with money by setting financial goals for spending, saving, and retirement. If you want to be successful and financially free, it all starts with managing the money that you do have.

    Educate yourself about investments and consider putting some of the money that you save through wise spending into something such as a business, course, or another kind of education that will improve your goals for a stable and successful future.

    3. Pursue your passion

    If you’re under 30, this is the best time to figure out what you excel at and what you enjoy doing. Thanks to a wide variety of opportunities today, you don’t have to get stuck in a mediocre job doing something you don’t love for the next thirty years.

    Take the time to ask yourself questions that can help you figure out your passion. Write them down. Break big goals into smaller, actionable steps with estimated deadlines. What do you dream about doing or becoming? What drives you to invest your time or money? Answering these questions can help you uncover your life purpose.

    4. Develop marketable life skills

    Once you’ve nailed down your central passion or passions, it’s time to start building the skills that will help you start a business, launch a brand, or land that dream job in your chosen field.

    Achieving success by age thirty in any career requires certain life skills that will help you break through to that next level of success. Marketable life skills aren’t just the functional skills or training that you need to do the best job possible.

    These include mental strength, coping skills, and a drive to succeed even when you face setbacks or roadblocks in life. It takes imagination and thinking outside the box. It also means tuning out distractions such as social media, television, gaming, partying, or anything that holds you back from giving your passion the time and focus that it needs to develop and thrive.

    At the same time, character traits alone won’t land you a job at a top firm, become an influencer in your field, or make it into the echelons of power. You’ll need to hone your problem-solving skills and get the education, training, or practical abilities needed to make it big.

    5. Build your network

    The road to success can be a lonely road as you put in long hours to achieve your dream. But, it doesn’t have to be. It’s important to let the people who are important to you know that you care about them. It’s also vital to create a professional network to help advance your career.

    Related: Boost Your Solopreneur Business with These 3 Proven Tips

    Rome wasn’t built in a day, and most people don’t achieve success early on in life without honing strong working relationships with individuals who can boost their careers to the next level.

    Some of the best ways to network are to make professional social media connections, attend career conferences, hand out your business card to professionals with whom you connect, and have your elevator pitch ready to go if a golden opportunity comes up.

    Networking isn’t all about self-promotion and getting your pitch across, either. Seek mentors who will help you grow, learn, and infuse you with their experience and positive potential.

    Final Thoughts

    While everyone defines success differently, it’s important to decide what that looks like for you. Maybe it looks like a fulfilling personal and professional life. It may mean becoming an entrepreneur, raising a family, starting a company, going back to school, or achieving a satisfying work-life balance.

    The key is to write down or create a visual plan for what you want to achieve by age thirty.

    First, figure out where your passions and talents lie. Next, get your finances in order, whether it’s paying off debt, controlling your spending, setting aside savings for retirement and the future, stepping outside your comfort zone, developing mental toughness and putting in the work, and making connections with the right people who will help lift you towards the life you want rather than pull you down.

    Whatever success by age 30 looks like for you, the best way to achieve it is to create a holistic roadmap. Once that takes you step by step through the journey to get you where you want to go.

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  • Off-Page SEO Checklist: Here Are 7 Tactics to Rank Higher | Entrepreneur

    Off-Page SEO Checklist: Here Are 7 Tactics to Rank Higher | Entrepreneur

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    Most SEO experts will say that off-page SEO is the most challenging aspect of SEO and content marketing as a whole. But why? Why are websites struggling so much with off-page SEO?

    The answer to these questions lies in the very name — off-page SEO. Essentially, off-page SEO is a list of practices employed to boost your SERPs rankings that are done outside the scope of your own website.

    This means that, more often than not, you don’t have a whole lot of direct influence on the success of those practices. Often, the most you can hope for is to put the best practice into place and let it run its course, hoping it will result in favorable results.

    Related: 5 Essential SEO Strategies For Entrepreneurs to Boost Their Traffic

    However, that doesn’t mean you shouldn’t try off-page SEO at all. On the contrary, off-page SEO can be an incredibly powerful tool, but only if you pay attention and implement these seven tactics to rank higher in SERPs.

    1. Evaluate your backlink profile

    One of the key elements of having an authoritative website is having plenty of high-quality backlinks. Backlinks are links on other websites leading to a relevant piece of content of your own.

    Related: What Are Backlinks and Why Do You Need Them for Your SEO?

    With that said, evaluating the quality and quantity of backlinks leading to your website is the first step toward getting ranked higher in SERPs. Using tools like Google Search Console, Moz Link Explorer, or Ahrefs Backlink Checker, you can quickly assess the quality of your links.

    Some of the most useful pieces of information about your backlinks are the number of links leading to your website, the number of domains doing the same, the number of pages that have the most links (meaning, this is your most relevant content), and the anchor text used for those backlinks.

    When analyzed, all these elements will tell you how useful the information on your website is to both the readers and the websites themselves wishing to educate their readers further.

    2. Check your competitor’s links

    Competition for the top five positions on SERPs is always fierce. That’s why evaluating your competitor’s backlink profiles is also highly encouraged.

    Related: SEM, SERPs and Other Online Marketing Terms Explained

    By evaluating their profiles, you will not only gain an insight into how you’re doing compared to your competition, but you’ll also gain an insight into which websites are the most trusted in your market/industry niche.

    From there, you can then concentrate your efforts on gaining backlinks on those websites, as they have the most authority – authority that will then rub off on your own website and boost your rankings.

    3. Engage in link building

    Now that you know which websites are the most impactful and the most useful for boosting your own, it’s time to start securing backlinks. This is what we call link building.

    Link building is not easy; in fact, it is one of the hardest aspects of SEO. It will often involve you reaching out to authoritative websites with your content, hoping they will find it useful enough to feature it with a backlink.

    Luckily, there are plenty of avenues you can explore when securing backlinks. You can try the most obvious outreach strategy, but you may also try paid advertising if you have the funds. Social sharing is one the most cost-effective ways of securing backlinks and promoting your content, while guest blogging is one of the most popular but time-consuming.

    Naturally, there are many more ways you can engage in link-building. If you’d like to learn more, you can always check out the top advertising agencies’ strategies. The important thing to know, however, is to not rely on a single strategy but to be open and engage with multiple to ensure you get the most out of them.

    4. Optimize your internal links

    Just like you’d like other people to promote your content, you should work on promoting your own content on your website.

    This is most often done with internal linking — the goal is to link relevant content on your website together so your visitors can have a constant stream of useful information that will educate them further and help push them further down your marketing funnel.

    Technically speaking, creating a network of internal links is on-page SEO, but it also has a massive impact on off-page SEO. Google’s web crawlers always scan websites, trying to index pages as best they can to present the most relevant results for any query. Creating a clean network of links will help Google better understand your content and rank it higher for particular queries.

    5. Fix 404s

    Broken links can be a major pain in a website’s butt when trying to rank high in SERPs. Though 404 pages can help redirect customers to more content and increase their engagement with your website, they’re also a target for your competition.

    You see, just like you’re using outreach as one of your link-building strategies, so are your competitors, and if you have a backlink that no longer has any content attached to it, your competitors can easily jump in and swoop that backlink from under you, and have it now redirect to their own website.

    Needless to say, this is organic traffic loss that you could have kept, making fixing 404s and broken links a necessity and even a priority.

    6. Update your local citation and directory profiles

    If you’re operating a business, your customer must know where to find you and how to contact you. This is even more important if you’ve got a brick-and-mortar location and you’re looking to nab even more local customers.

    One of the best ways is to use local citations and directories. Local citations are mentions of your business on other websites and can usually be found on directories, social media platforms, and review sites.

    In addition (and especially if you’ve got a brick-and-mortar location), you should also consider creating and optimizing your Google Business Profile, as it will contain the most pertinent information about your business, like your address, phone number, and working hours. Also, it will give you a massive boost when it comes to local SEO and local rankings.

    7. Leverage social media

    As mentioned, social media is one of the most cost-effective ways to promote content.

    Whether it’s in the form of Facebook posts, TikToks, Instagram Stories, or articles on LinkedIn, if you’re able to promote your content on any social media platform, you should definitely consider doing it. And, if you aren’t, you should start looking into ways to start a social media marketing campaign.

    You should leverage social media for reach, community, and branding. Social media platforms allow you to reach tens of thousands of people in a matter of days, and chances are, with good content direction, you’ll be reaching a lot of interested parties.

    From there, you will also spread your brand message, creating a unifying idea around your product and services that will make you unique and recognizable. And, around that brand, a community will form that will spread your content further, making it reach even further with all the likes and shares, and establishing it as the ultimate authority in your niche, thus massively boosting your rankings.

    Overall, off-page SEO is not easy to leverage, even for the most adept and experienced SEO professionals. However, with these few tactics, you will stand a much better chance of leveraging the many elements of the online environment to favor your content and your website, thus improving your rankings by a very large margin.

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