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Tag: Meat Industry

  • Lab-grown meat isn’t on grocery store shelves yet, but Florida and Arizona have already banned it

    Lab-grown meat isn’t on grocery store shelves yet, but Florida and Arizona have already banned it

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    Lab-grown meat is not currently available in any U.S. grocery stores or restaurants. If some lawmakers have their way, it never will be.

    Earlier this month, both Florida and Arizona banned the sale of cultivated meat and seafood, which is grown from animal cells. In Iowa, the governor signed a bill prohibiting schools from buying lab-grown meat. Federal lawmakers are also looking to restrict it.

    It’s unclear how far these efforts will go. Some cultivated meat companies say they’re considering legal action, and some states – like Tennessee – shelved proposed bans after lawmakers argued they would restrict consumers’ choices.

    Still, it’s a deflating end to a year that started with great optimism for the cultivated meat industry.

    The U.S. approved the sale of lab-grown meat for the first time in June 2023, allowing two California startups, Good Meat and Upside Foods, to sell cultivated chicken. Two high-end U.S. restaurants briefly added the products to their menus. Some cultivated meat companies began expanding production. One of Good Meat’s products went on sale at a grocery in Singapore.

    But before long, politicians were pumping the brakes. Lawmakers in seven states introduced legislation that would ban cultivated meat, according to Kim Tyrrell, an associate director with the National Conference of State Legislatures.

    In the U.S. Senate, Democratic Sen. Jon Tester of Montana and Republican Mike Rounds of South Dakota introduced a bill in January to prohibit the use of lab-grown meat in school lunch programs.

    The backlash isn’t confined to the U.S. Italy banned the sale of lab-grown meat late last year. French lawmakers have also introduced a bill to ban it.

    The pushback is happening even though lab-grown meat and seafood are far from reaching the market in a meaningful way because they’re so expensive to make. Cultivated products are grown in steel tanks using cells from a living animal, a fertilized egg or a storage bank. The cells are fed with special blends of water, sugar, fats and vitamins. Once they’ve grown, they’re formed into cutlets, nuggets and other shapes.

    Companies have been heavily focused on scaling production to bring down costs and on winning government approval to sell their products. Now, they’re also trying to figure out how to respond to the state bans. Upside Foods launched a Change.org petition, inviting supporters to “tell politicians to stop policing your plate.”

    “It’s a shame they are closing the door before we even get out of the gate,” Tom Rossmeissl, the head of global marketing for Good Meat, said. The company is considering its legal options, he said.

    Backers of the bans say they want to protect farmers and consumers. Cultivated meat has only been around for about a decade, they say, and they’re concerned about its safety.

    “Alabamians want to know what they are eating, and we have no idea what is in this stuff or how it will affect us,” Republican state Sen. Jack Williams, the sponsor of Alabama’s bill, wrote in an email to The Associated Press. “Meat comes from livestock raised by hardworking farmers and ranchers, not from a petri dish grown by scientists.”

    But those within the cultivated meat industry say their products must meet rigorous government safety tests before going on sale. Their nascent industry isn’t trying to replace meat, they say, but figure out ways to feed the world’s growing need for protein.

    Rossmeissl said the U.S. is currently leading the effort to develop cultivated meat and seafood, with 45 companies in the space, but that could change. In January, for example, an Israeli company received preliminary approval to sell the world’s first steaks made from cultivated beef. China is also investing heavily in lab-grown meat.

    “It should be startling and concerning to Americans that we’re throwing up barriers to something that could be really important to our economy and food security,” he said.

    Fine to research, not to sell

    State Sen. Jay Collins, a Republican who sponsored the Florida bill, noted that the legislation doesn’t ban research, just the manufacturing and sale of lab-grown meat. Collins said safety was his primary motivator, but he also wants to protect Florida agriculture.

    “Let’s not be in a rush to replace something,” he said. “It’s a billion-dollar industry. We feed a ton of people across the country with our cattle, beef, pork, poultry and fish industries.”

    Rossmeissl thinks the meat industry is trying to avoid what happened to the dairy industry after the introduction of plant-based alternatives like oat milk. Plant-based milk made up 15% of U.S. milk sales last year; that’s up from around 6% a decade ago, according to the U.S. Department of Agriculture and the Good Food Institute, an advocacy group for plant-based and cultivated products.

    Meat producers did back the bans in Florida and Alabama. The leaders of those states’ cattlemen’s associations – which are advocacy groups for ranchers – stood next to both governors as they signed the bans into law.

    But the picture is more complicated at the national level, where the meat industry doesn’t support bans on cultivated products. Some meat producers, like JBS Foods, are working on developing cultivated meat of their own.

    “We do not support the route of banning these outright,” Sigrid Johannes, the director of government affairs for the National Cattlemen’s Beef Association, said. “We’re not afraid of competing with these products in the marketplace.”

    The Meat Institute – which represents JBS, Tyson and other big meat companies – sent a letter to Alabama lawmakers warning them that the state’s ban was likely unconstitutional since federal law regulates meat processing and interstate commerce.

    The founders of Wildtype, a San Francisco-based company that makes cultivated salmon, traveled to Florida and Alabama to testify against the bills but weren’t able to sway the outcome. They hope someone will challenge the bans in court but say it’s not realistic for their tiny company to take on that battle.

    “We are David and on the other side of the aisle there is a gigantic Goliath,” Wildtype co-founder Arye Elfenbein said.

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    Dee-Ann Durbin, The Associated Press

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  • ButcherBox’s famed ‘free bacon for life’ promotion was actually a happy mistake, founder of $600 million meat subscription service says

    ButcherBox’s famed ‘free bacon for life’ promotion was actually a happy mistake, founder of $600 million meat subscription service says

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    Mike Salguero likes to say that ButcherBox, the meat subscription company that made him a multimillionaire, was “built on bacon.” Though entrepreneurs can often overuse hyperbole and flowery language, this one isn’t an exaggeration. 

    Early on, when the company was still getting off the ground with a Kickstarter campaign, Salguero and his team told backers that if they reached $100,000 in sales, everyone would get free bacon in their box of grass-fed meat. Naturally, bacon lovers began putting their weight behind the $100,000 target, Salguero recalled in a recent interview with Fortune. And the company made good on its promise, stuffing a pack of top-of-the-line bacon into every box. 

    ButcherBox soon outgrew Kickstarter and began fulfilling orders from its own website, focusing on a subscription model rather than one-off purchases. Then came the funny part.

    “About two weeks in, my engineer called me with a problem,” Salguero said. “He said, ‘it turns out that we’ve been giving everybody free bacon, not just the Kickstarter people. Everyone who signed up. It’s a problem.’” 

    It wasn’t fixable at the time, he added, because the early code was built in an irreversible way. That meant there was no way of stemming the tide of free bacon. Luckily, Salguero said a marketing leader on his team suggested capitalizing on the happy accident: “‘Why don’t we just tell people: Sign up and get free bacon?’ And that was it.” 

    Thanks to the technical nature of the screw-up, ButcherBox changed their messaging to “Sign up for ButcherBox and get free bacon in your first box.” The hook worked surprisingly well at bringing in new customers, Salguero found. But they didn’t stop there. When someone suggested putting bacon in every box a customer ever gets, he figured, “That’d be cool.” Thus, Bacon for Life was born. It still exists and a free order of bacon appears in every box for the duration of a customer’s subscription. 

    It was a brilliant incentive, Salguero found, and it’s helped bring the company to its current $500 million valuation (Salguero himself has an estimated $375 million net worth.) They’ve since rolled out several “for-life” campaigns, including chicken wings, ground beef, and steaks. “It’s a much better value for [customers]; they’re getting free products,” he said. “And they sign up much more frequently, so we have built a whole bunch of for-life offers around our business.” 

    The idea behind the promotions is fairly straightforward, he said. “We’re a subscription business, so we want you to get more than one box.” His team found that “customers really love when they have these additional deals in their box, and we keep them for a much longer time.” That’s a particularly vital stat given how much customer loyalty has cratered for most meal delivery kits in recent years. 

    That’s not quite a problem for ButcherBox, which boasts 400,000 subscribers and has sent out a $169 custom box to 1.6 million households—and counting. 

    As for Salguero himself, he’s more of a steak guy. “We have these amazing Tomahawk steaks, and I love cooking our ribeye on the grill—and I make a really killer meat sauce,” he told Fortune. “I’m more of a functional cook. I want to cook something in under 30 minutes and just be done with it.”

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    Jane Thier

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  • Italy bans lab-grown meat and ‘tofu steak’ in a bid to protect prosciutto and the people who make it

    Italy bans lab-grown meat and ‘tofu steak’ in a bid to protect prosciutto and the people who make it

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    Italy’s government has moved to ban the production of lab-grown meat, a landmark move the country’s right-wing government says it has taken to protect Italian culture and its agriculture sector.

    The country became the first in Europe to ban the cultivation of artificial meat with a bill signed into law Thursday after winning an overwhelming majority in Italy’s senate. 

    Factories found to be producing lab-grown meat face fines of up to €150,000 ($162,700) under the new guidelines.

    “Cauliflower steaks” are also off the menu, as the country moved to ban the use of meat-related words to market vegetarian products.

    “Words like ‘tofu steak’ or ‘veg prosciutto’… reveal an inappropriate phenomenon of using labels traditionally associated with meat to sell products with vegetable protein,” the Financial Times reported the bill as reading.

    Italy’s newest culture war

    “We are the first nation to ban it, to the chagrin of multinational companies that hoped to make monstrous profits, jeopardizing the jobs and health of citizens,” Francesco Lollobrigida, minister for food sovereignty and agriculture, said in a post on Facebook.

    Lab-grown meat allows the production of food from animal cells, removing the environmental and ethical concerns related to livestock.

    Italy’s move to ban the products been praised by Italian agricultural groups, keen to protect the country’s €9.3 billion ($10.1 billion) meat-processing industry. Coldiretti, Italy’s biggest farmers association, warned that the allowance of lab-cultured meat would herald the rise of multinational companies at the expense of local Italian producers.

    “We are proud to be the first country that, despite being in favor of research, preemptively blocks the sale of lab-produced food, the effects of which are currently unknown on the health of consumer citizens,” Ettore Prandini, president of Coldiretti, said in a Facebook post.

    While there is an obvious economic motivation behind Italy protecting its meat industry, it also reflects a bigger culture war being waged by Italian Prime Minister Giorgia Meloni and her right-wing Brothers of Italy party.

    Speaking to Politico, Lollobrigida, who is also Meloni’s brother-in-law, framed the move as one that would protect Italy’s heritage of producing salami and prosciutto.

    “If you produce a food that has no relationship to man, land, work, you can move production to a place with lower taxes and less environmental standards, hurting jobs and the environment,” Lollobrigida.

    Meloni has made a bee-line for Italy’s other cultural institutions—including arts and the media—since becoming PM in October last year. She has been accused of trying to oust left-leaning leaders of museums to install people who support her ideology.

    She is also taking a personal role in crafting future cultural output.

    Meloni plans to open a Lord of the Rings exhibition to commemorate the 50th anniversary of author J.R.R Tolkein’s death, La Repubblica reported. The story was appropriated by the Italian right in the 1970s as a perceived struggle against financial elites.

    The Ministry of Culture spent €250,000 ($271,000) on the exhibition, an official told Politico.

    ‘The battle now moves to Europe’ 

    Italy’s move to ban fake meat diverges with more liberal guidelines on artificial meat in other countries, including the U.S. In June, the country’s Agriculture Department signed off on the sale of chicken made from animal cells.

    Other European countries are slowly embracing the expansion of lab-grown meat, which according to one forecast is estimated to be worth nearly $2 billion by 2035. The Netherlands became the first country in Europe to approve taste testing of cultivated meat in July.

    However, Italy’s government has ambitions that its protectionist move might catch on across the continent.

    “Italy which is the world leader in food quality and safety, has the duty to lead the way in policies to protect citizens’ health.” Cooldirett’s Pradini told Politico. “The battle now moves to Europe.” 

    While Italy can stop companies from producing artificial meat domestically, it faces a tougher time regulating its sale in the country. Italy is part of the European Union’s single market and customs union, ensuring the free movement of goods and services across

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    Ryan Hogg

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  • Subway Is Introducing Deli Meat Slicers, Nixing Pre-Sliced Meats | Entrepreneur

    Subway Is Introducing Deli Meat Slicers, Nixing Pre-Sliced Meats | Entrepreneur

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    Subway is stepping up its sandwich game in a big way.

    The sandwich franchise is set to forgo its signature pre-sliced deli meats for fresh-cut proteins with the addition of meat slicers in all U.S. restaurants. Beginning July 5, about 20,000 US locations will start serving freshly sliced deli meats, including turkey, pepperoni, roast beef, ham and salami, with 80% of stores displaying $6,000 slicers depending on the counter space, according to CNN.

    Subway first announced the change up to Restaurant Business Online in August 2022, and told customers they can expect freshly-sliced meats by summer 2023.

    RELATED: What’s the Deal With Subway’s ‘Fake Tuna’ Lawsuit? A Look Inside the Unusual Case

    The transition is “part of Subway’s ongoing transformation journey,” a Subway spokesperson said in a statement to People, adding that the brand is on a quest to “[elevate] the quality of our protein offerings even further.”

    Restaurant Business Online previously reported that Subway’s new slicers will be automatic and can be operated with the push of a button. The initiative is expected to bring down labor costs as the company will no longer have to outsource to slice its proteins. Additionally, the machinery will be placed at the front of stores so customers can see the process and be assured they are receiving fresh meats.

    Subway’s revamped deli meats come after the brand was sued in 2021 for claiming its tuna was “100% real.” Various DNA testing proved there were “no detectable tuna DNA sequences whatsoever” in 19 out of 20 samples collected from Subway locations in Southern California, with all 20 samples containing “detectable sequences of chicken DNA.”

    While Subway’s defense claimed the DNA results could have been impacted by cross-contamination, a judge ruled in July 2022 that the company can be sued for claiming they offer “100% tuna.”

    All 22,000 Subway restaurants are expected to implement the new meat slicers.

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    Sam Silverman

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