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Tag: Lóreal Paris

  • Trust Me—These Are the 20 Best Shampoos and Conditioners for Every Curl Type

    Trust Me—These Are the 20 Best Shampoos and Conditioners for Every Curl Type

    When on the hunt for curl- and coil-friendly shampoo and conditioner, one sentiment should be kept in mind above all else: No one routine will work for everyone. What’s more, products that may have worked for you for months at a time may no longer have their desired effect and lead to you having to switch up your entire routine. It’s best to go into your search for shampoo and conditioner taking note of what your hair needs at the moment, whether that’s a frizz fighter or a moisture quencher.

    I also pay attention to the weight and consistency of the formulas I come across, taking the time to consider how certain products impact the look and feel of my strands after use. My 4c curls, for example, are low-porosity, so they benefit the most from shampoos and conditioners that help draw in and retain moisture. My hair also works best with products that are lightweight and possess detangling properties that can save me time in the morning.

    Most, if not all, of the shampoo and conditioners included in this product roundup are also sulfate-free, meaning they forgo the popular ingredient so that your hair is not stripped of its nourishing natural oils, and for those of you who have color-treated hair, there’ll be no fading. While I prefer products that are gentle on my curls and tough on my scalp by removing impurities, I’ve also made sure to include a few of my top picks for shampoos and conditioners that deliver deep cleansing and curl definition.

    Maya Thomas

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  • Believe It or Not, Kendall Jenner’s 3 Favorite Makeup Products Are $16 or Less

    Believe It or Not, Kendall Jenner’s 3 Favorite Makeup Products Are $16 or Less

    Kendall Jenner may belong to one of the most famous families in pop culture, making her one of the most recognizable models in the world, but she’s just like us. Okay, so we don’t have her bank account or lifestyle, but we have one thing in common. We both love the same drugstore makeup products. While Jenner has access to the best of the best, her three favorite makeup products are $16 or less. 

    We’ve known that she’s been a fan of affordable makeup products for a while now—ever since she attended the Met Gala in a full face of drugstore makeup. Today, however, she made it official. L’Oréal Paris just announced Jenner as its new global ambassador. Along with the news, the brand shared Jenner’s three favorite L’Oréal Paris products, including a lash-lifting mascara, a breathable foundation, and a long-wearing lip color. Keep scrolling to see all three! 

    Kaitlyn McLintock

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  • This $11 Drugstore Foundation Gives Every High-End Formula a Run for Its Money

    This $11 Drugstore Foundation Gives Every High-End Formula a Run for Its Money

    The history of the formula: True Match has been around for over 20 years. It first hit drugstore shelves back in 1994 and has been a hit for L’Oréal ever since. L’Oréal’s AVP of scientific communications, Balanda Atis, breaks it down, saying, “This foundation has stood the test of time because of the continuous research we’ve done to understand our consumer needs. In developing the formula, our team of scientists worked to make sure the texture and performance of the formula is relevant for our consumers today. We also have studied skin tones for many years to understand the tones that are appropriate for skin around the world.”

    What makes this formula unique: True Match is now formulated with up to six different pigments including white, yellow, red, red, black, ultramarine blue, and cobalt green to help you find your most precise skin match. Using these pigments, it’s able to adapt to any skin color and texture. Atis also says, “True Match is unique because we utilized science to create a formula that our consumers can rely on to deliver superior performance and a match that fits their skin. Our moisturizing formula now has hyaluronic acid, which enhances the skin’s own ability to retain moisture for long-lasting hydration.”

    Why makeup artists love it: Celebrity makeup artist Lisa Aharon also shares a love for True Match. “First and foremost, they really executed the color range beautifully,” she says. “The product itself is fantastic for its variable coverage, natural finish, and long-lasting formula. I think the versatility and shade range plays a major factor in its popularity among artists.”

    Expert application tips: Aharon says, “When speaking to application, I most often express that your comfortability with a tool is most important. You can press foundation in with your fingertips, stipple a wet blender into the skin, or pat it on with a foundation brush. Whatever feels easiest for you—they all work!”

    Shawna Hudson

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  • Derms Say These 10 Hydrating Serums Are Dry Skin’s Worst Nightmare

    Derms Say These 10 Hydrating Serums Are Dry Skin’s Worst Nightmare

    Hyaluronic acid acts as a humectant, meaning it retains water. “HA is a chain of carbohydrates that has the ability to hold on to water up to 1000 times its weight,” says David Kim, MD, MS, a board-certified dermatologist. “It’s an ingredient that helps your skin appear hydrated and plump.”

    There isn’t just one form of hyaluronic acid, either—it comes in different sizes that are able to penetrate different layers of the skin. “Each molecule is assigned a molecular weight, which inversely relates to how deep the molecule can penetrate the skin,” says Rina Allawh, MD, a board-certified dermatologist at Schweiger Dermatology Group in King of Prussia, PA. The smaller the molecule, the deeper into the skin it’s able to penetrate. 

    It may seem like you’d always want to go for the hyaluronic acid with the lowest molecular weight possible, but that’s not always the case. “The advantage of higher-molecular-weight hyaluronic acid serums are the anti-inflammatory and soothing properties, as it forms a durable film with the top layer of the skin,” says Allawh. “A low-molecular-weight hyaluronic acid serum is more likely to have a lasting anti-wrinkle and regenerating effect and works in the deeper levels of the skin. As you can imagine, lower-molecular-weight hyaluronic acid serums are able to lock in the moisture in the connective tissue of the skin and, as a result, stimulate firming effects.”

    Katie Berohn

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  • The 15 Best Cream Foundations of 2022, Hands Down

    The 15 Best Cream Foundations of 2022, Hands Down

    “Cream foundations tend to be a little richer, more nourishing, with a little extra coverage,” says RMS Beauty founder and celebrity makeup artist Rose-Marie Swift. It’s this richness that makes cream formulas especially beneficial for dry skin types. The rich, buttery formulas are often packed with powerful hydrators like hyaluronic acid and glycerin. According to Ellis, they’re also great for problematic or redness-prone skin that requires coverage strong enough to cancel out redness. “Their moisturizing textures help to cushion and even out the complexion in a more natural way,” she adds. If your skin is more on the oily side, however, then cream foundations might not be the best option for you, since you probably don’t need the added moisture. Instead, look for powder or liquid formulas with a matte finish.

    Although you might think that due to their thicker textures, cream foundations would look and feel heavy on the skin, with the right tools and technique, you can achieve really natural-looking, weightless results. “The beauty of a cream foundation is you can either use your fingers and press into any areas where it needs coverage or you can use a brush,” says Ellis. “For a lightweight coverage, blend and circulate the foundation into the skin, and for a fuller coverage, press and stipple into the skin.” If you’re keen to try this technique, look specifically for a stippling brush. Designed with two layers of bristles—a shorter, more compact one to press the product in and a longer, looser layer to pick up and deposit the product—these brushes are perfect for achieving an airbrushed finish.

    Converted? To help you narrow down your options, we’ve tried and tested 2022’s best-selling, highly rated cream foundations, including drugstore and luxury options. There’s also a variety of finishes and coverages, from matte to dewy, sheer to full, and everything in between.

    Grace Day

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