Tag: Increasing Sales

Many coaches think that making a sale means sacrificing their integrity. If that’s you, it’s probably why you hate the process.

You love your clients, and you’re dedicated to helping them achieve results. If only you could get them through the door…

If that’s not happening, it’s not because you lack the skills. It’s not because you don’t have passion or ambition, either.

It’s because you want to keep your sales integrity. And no one ever hits their targets if they do that, right?

Wrong.

You don’t have to be pushy to call in a long line of high-paying clients. Quite the opposite.

You can sell millions of dollars worth of events, sessions, and programs by ditching the sleaze factor during a sales conversation.

Try these three pillars of integrity in sales from Ajit Nawalkha, the co-founder of Mindvalley Coach, to set yourself up for success the next time you’re pitching a client.

First Pillar: Focus on Connection and Conversation

We’re more connected now than at any other time in human history. But we’re also more disconnected in very crucial ways than ever before.

We thirst for real human relationships. As we spend more and more time online, we drift further and further away from face-to-face conversations and genuine relationships.

That’s why it’s so important to demolish that distance. To create an emotional bond even if you’re on a sales call with a client who is oceans apart from you.

How do you achieve that? By focusing on authentic connection and conversation—not on selling.

Talk to your clients. Ask about their lives. Find out what makes them happy and what makes them sad.

Allow them to reveal their goals and dreams (the real ones and not the ones they think everyone wants to hear). Truly see them for who they are—vulnerable, flawed, amazing human beings on a journey to reach their highest potential.

When you bring your heart and soul to every sales conversation in this way, you’ll succeed every single time. Because your potential clients will feel seen, heard, and understood.

They’ll experience the power of an authentic, unapologetic human connection, and they’ll feel compelled to work with you.

And you’ll make that sale. Without even trying.

Second Pillar: Bring Your Whole Self to the Table

You will become a master at authentic selling. Why? Because you’re a coach.

And, as a coach, you care. Deeply.

You want to create positive transformations for people. Your heart is already in the game. So there’s no need to try to be a “salesperson” or to try to practice ethical sales.

Instead, take a deep breath and be yourself. That’s all you need.

Allow the real you to shine through. The “you” who dreamed of becoming a coach. The “you” who cannot think of anything better in this life than making a great living helping others.

When you bring your authentic self to the table, your clients will feel your love, your commitment, and your desire to help.

This is what sells. This is what inspires clients to pick one coach over another. Not credentials or testimonials—although those are helpful too.

When it’s down to the wire, your clients will choose to work with you because they can feel how much you care.

So ditch those sales methods that don’t feel right, and the frameworks and strategies that don’t align with you. Instead, be yourself.

It’s the secret to selling with integrity and hitting hundreds of thousands—even millions of dollars—in sales.

Third Pillar: Create Transformations

Don’t wait until you’re in a paid session to be a coach.

Be a coach. All. The. Time.

And that includes sales conversations.

When you get on that call, ask what your client is struggling with. Do everything in your power to help. Reach deep into your coach’s toolkit and help them find the solution they need.

Even if you can’t come up with a full solution, give them something that they can work with. Something they can take action on as quickly as possible.

Create that transformation. It’s a taste of all the good things to come when your client decides to work with you.

They’ll appreciate your concern. They’ll love that you care. They’ll find themselves drawn to your work.

Serve first and always.

When you do this, your packages and events will sell themselves.

Unlock Your Coaching Mastery

Commit to using these three pillars of sales integrity, and take action the very next time you’re in a sales conversation with a potential client.

You’ll find that when you choose congruence and alignment, you’ll start to hit your biggest sales goals you never thought were possible.

The best part?

You’ll get to do it all by sticking to your values and beliefs and staying true to who you are.

Learn how you can build a profitable coaching career that reliably delivers the income you want without sacrificing your values. Join us in the Become a Mindvalley Certified Life Coach free masterclass.

The best salespeople in the world spend 80% of their time working on their mindset and 20% of their time learning sales techniques because they know the truth:

You could be the best at what you do…

You could offer incredible products or packages…

You could have a fantastic sales script…

But if you don’t have the right mindset, you won’t be attracting coaching clients and closing contracts.

So learning how to sell coaching services starts with releasing these five limiting beliefs.

1. I Have to Become a Sales Rockstar… Right This Minute!

Actually, no, you don’t.

No one is born knowing how to sell or how to persuade and influence others.

The truth is that selling is a skill, and just like riding a bike or learning how to play the guitar, it takes time and practice to get really good at it.

If you start out with high expectations (like, “I need to create 30 new clients in two weeks” or “I need to go from $0 to $20,000 in a month”), chances are, you’ll end up disappointed.

Worst of all, you might be tempted to quit even before you can succeed.

Instead, give yourself time to practice the art of selling.

Set a few attainable goals and a reasonable timeline, and make them a part of your personal development plan.

There are a lot of helpful resources on how to sell life coaching services. So keep your eyes open for books, courses, guides, and sales coaches who can help you accelerate the process and improve your sales skills.

It will pay off in the long run and contribute to your efforts in coaching business development.

2. I Need to Succeed More Than I Fail

This is an ambitious goal, but it’ll likely set you up for the exact thing you want to avoid: Failure.

If you go into every sales conversation with an attachment to the outcome, your clients will smell the desperation.

If you approach potential clients thinking, “I need to get them to say yes,” they will sense that and turn away.

And who can blame them? You probably wouldn’t sign with a coach who seems desperate, either.

So what can you do instead? Show, don’t tell.

When you’re on a sales call, think of it as a coaching call. Focus on creating transformation for your potential client. Ask them about their biggest challenge and show them how you’d approach it with coaching.

This gives them a taste of what it’s like to work with you and your skills, so they will be more likely to return to you as paying clients.

3. They Don’t Want Me to Sell to Them

Many coaches think their potential clients hate being sold to, but this is far from the truth.

People don’t dislike being sold to. They dislike those who sell without integrity. That’s a big difference.

When a potential client gets on a call with you, they want to hear the truth.

They want to know about your coaching skills, and they want to know how you can help create a change in their lives. And if they feel good about what they’re hearing, they want you to share how they can work with you.

In other words, they want you to sell.

So tell your clients what they need to know, and give yourself permission to share your offer with them.

When you do, you’ll feel more relaxed and inspired to sell yourself.

4. I’ll Attract More Paying Clients If I Lower My Rates

This belief is probably the most damaging one on this list.

So many coaches—even those who’ve been in the game for a while—believe that their challenges around selling have to do with their price.

They decrease their rates and end up wondering why their sign-up rate dips even lower.

Here’s the truth: Clients aren’t looking for the cheapest coach. They’re looking for the one who can deliver the biggest value to them.

This is why there are coaches who can charge thousands and thousands of dollars for a few hours of their time and still have a long waitlist of clients.

If you want to improve your sign-up rate, forget about compromising on the price.

Instead, focus on becoming the best coach you can be, and your sign-ups will skyrocket on their own.

5. I Need to Perfect My Sales Pitch

Pitching a client during a sales call is a bad idea.

Yes, you need to know how to describe your business and answer your client’s questions, but don’t rely on scripted answers.

You’re not a used car salesman; you’re a coach.

So don’t pitch your client; talk to them.

Memorizing a sales script will sound canned and inauthentic, which will lead to your client losing trust in you. So forget about the script and have a conversation instead.

You might wonder how to sell coaching services online, where you’ll need to establish a trusted connection with your client through a screen.

However, conducting your discovery calls online can actually help your case.

Establishing an online presence on your website and social media gives your clients a chance to look you up beforehand. This way, you can simply focus on answering their questions and bringing your most authentic self to the call.

Become a Client Magnet

Even the highest-paid coaches in the world started out with zero sales. They all worked on their mindset and practiced their skills to get to where they are today.

Overcoming these five limiting beliefs is a great place to start shifting your sales mindset. And when you do, you’ll be able to connect with potential clients from a place of love, authenticity, and genuine confidence.

If you want to dive deeper into the art of masterful coaching, join us in the free Become a Mindvalley Certified Life Coach masterclass.

Here’s what Nimmy Sabu, a holistic life coach from Herndon, U.S.A., who went through the program, said about it:

“I learned to thrive in discomfort and break many of the patterns that were holding me back for a long time. This program gave me hope and encouraged me to challenge my own beliefs. It helped me get clear on my core values and base my choices and decisions on these values to create a life that is fulfilling and of service to others.”

So take the step, like Nimmy and the thousands who went through the program. Because coaching isn’t just about guiding people; it ignites transformations.