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  • The Importance of Face-to-Face Communication in a Digital World | Entrepreneur

    The Importance of Face-to-Face Communication in a Digital World | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    With the help of technology, business leaders today are accomplishing what once took ten months in 10 days. Innovation is happening faster than ever. The pandemic instigated a rapid shift to digital tools, which have sped up processes, enabled more people to make better decisions and helped companies stay agile amidst greater uncertainty. To keep up, businesses have been racing to adopt new technologies.

    In a rush to stay competitive, it can be easy to assume that new technology will improve everything. But communication is more complex. Modes of communication have expanded, and our communication needs have changed. Social media and digital platforms have largely challenged face-to-face interactions as a dominant source of social connectedness. Communicating effectively now depends on more variables, and how we manage it can have vastly different outcomes. Effective communication boosts productivity, but poor communication can be disastrous.

    As we move forward in a remote and hybrid world, there are ways that technology can facilitate healthy communication. Still, some situations will require the effectiveness of meeting face-to-face. The key is using all available tools and finding the right balance to meet each need.

    Related: Face-to-Face Meetings are Important for SO Many Reasons

    Face-to-face communication is more valuable than ever

    Before COVID-19, most of us took the act of meeting in person for granted. Since lockdowns and safety regulations forced offices and schools to close, in-person meetings became rare. People worked at home, learned they liked it, and proved they could be more productive. Now, most employees want to keep some degree of flexibility, and in-person interactions are unlikely to return to their pre-pandemic popularity.

    But humans, as social beings, thrive in the right group environments. Connectedness to loved ones and peers positively impacts our mental well-being, and face-to-face communication best fulfills those needs for social connectedness. In-person communication is usually the most effective method of strengthening or repairing connections and developing relationships. Positive company culture has become critical to attracting and retaining talent, but building that is more complicated over digital means.

    Leaders and employees can easily fall into the trap of only ever replying to emails and chats, neglecting face time with specific team members. In a recent survey, one of the top reasons employees left remote or hybrid jobs was how disconnected they felt from the company. Most executive respondents agreed that their remote team members were at a disadvantage in culture and connections.

    While each individual is responsible for employing the most effective communication method in a given situation, leaders can be more intentional about enabling team communication that keeps more people engaged.

    Related: 5 Things You Need to Bridge The Gap Between In-Person and Remote Meetings

    The best method enhances communication

    Effectiveness determines what type of digital tools to use for communication and what situations warrant face-to-face or in-person discussions. Even face-to-face, we need to consider the best way to communicate to achieve our desired ends and choose the method that would be most productive. For some, long periods of silence during a difficult meeting might make them uncomfortable and cause them to fill the space with lighthearted humor. Someone else might appreciate the silence for a moment to gather their thoughts.

    Team members will have different communication preferences, so to best connect with our desired audience, leaders can be proactive in getting to know them. Be direct: Express how you want to receive communications and model the same behavior in communicating with others. Invite them to be direct in return about the kind of communication that works best with them. Then, be intentional. Pause and reflect on the most effective form of communication for the given person to improve the likelihood of controlling their reaction. Consider the message you want to send first and let the method follow.

    To deliver messages that count, we must be prepared to deliver them. The extra lifting of having a meaningful in-person conversation can be a struggle. We might need to do extra work or seek additional input before meeting face-to-face. When I have a difficult message, I write it out in bullet points and, instead of rushing to send it through in a chat, save it and go back to review it the next day. If I still feel the same way about the message, I plan my approach to deliver it in the way most likely to resonate.

    Often, we miss out on face time because we have little time to spare, and a chat is a much quicker way of communicating, even on the go, but some situations need to be more personal. An instant message is not usually the best solution for serious conversations, constructive coaching or an apology. Some situations warrant looking another person in the eyes and seeing how our message is received. The best way to communicate a message may not always be the one we’re most comfortable with, but it should be the one that best facilitates reaching the ends we want to achieve.

    Related: How Effective Employee Communication Boosts Productivity

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    Cheri Beranek

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  • Consider Armadillo COVID

    Consider Armadillo COVID

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    This past spring, Amanda Goldberg crouched in the leafy undergrowth of a southwestern Virginia forest and attempted to swab a mouse for COVID. No luck; its nose was too tiny for her tools. “You never think about nostrils until you start having to swab an animal,” Goldberg, a conservation biologist at Virginia Tech University, told me. Larger-nosed creatures that she and her team had trapped, such as raccoons and foxes, had no issue with nose swabs—but for mice, throat samples had to do. The swabs fit reasonably well into their mouths, she said, though they endured a fair bit of munching.

    Goldberg’s throat-swabbing endeavors were part of a study she and her colleagues devised to answer an unexplored question: How common is COVID in wildlife? Of the 333 forest animals her team swabbed around Blacksburg, Virginia, spanning 18 species, one—an opossum—tested positive. This was to be expected, Goldberg said; catching a wild animal that happened to have an active infection right when it was swabbed was like finding Waldo. But the researchers also collected blood samples, and those were more telling about whether the animals had experienced previous bouts with COVID. Analysis by the Molecular Diagnostics Lab and the Fralin Biomedical Research Institute at Virginia Tech revealed antibodies across 24 animals spanning six species, including the opossum, the Eastern gray squirrel, and two types of mice. “Our minds were blown,” Goldberg said. “It was basically every species we sent” to the lab.

    That animals can get COVID is one of the earliest things we learned about the virus. Despite the endless debate over its origins, SARS-CoV-2 most likely jumped from an animal through an intermediate host to humans in Wuhan. Since then, it has since spread back to a range of animals. People have passed it to household pets, such as dogs and cats, and to a Disney movie’s worth of beasts, including lions, hippos, hyenas, tigers, mink, and hamsters. Three years into the pandemic, animals are still falling sick with COVID, just as we are. COVID is likely circulating more widely in animals than we are aware of, Edward Holmes, a biologist at the University of Sydney, told me. “In all my 30-plus years of doing work on this subject, I have never seen a virus that can infect so many animal species,” he said. More than 500 other mammal species are predicted to be highly susceptible to infection.

    Given that most people nowadays aren’t fretting too much about human-to-human spread, it makes sense that animal-to-human spread has largely been forgotten. But even when there are so many other pandemic concerns, animal COVID can’t be ignored. The consequences of sustained animal transmission are exactly the same as they are in people: The more COVID spreads, the more opportunities the virus has to evolve into new variants. What’s most alarming is the chance that one of those variants could spill back into humans. As we’ve known since the pandemic started, SARS-CoV-2 is not a human virus, but one that can infect multiple animals, including humans. As long as animals are still getting COVID, we’re not out of the doghouse either.

    Perhaps part of the reason COVID in animals has been overlooked—apart from the fact that they’re not people—is that most species don’t seem to get very sick. Animals that have gotten infected generally exhibit mild symptoms—typically some coughing and sluggishness, as in pumas and lions. But our research has gone only fur-deep. “We certainly can’t ask them, ‘Are you feeling headaches, or sluggish?’” said Goldberg, who worries about long-term or invisible symptoms going undiagnosed in species. And so animal COVID has lingered unchecked, increasing the chances that it could mean something bad for us.

    The good news is that the overall risk of getting COVID from animals is considered low, according to the CDC. This is partly explained by evolutionary theory, which predicts that most variants that emerge in an animal population will have adapted to become better at infecting the host animal—not us. But some of them, strictly by chance, “could be highly transmissible or virulent in humans,” Holmes said. “It’s an unpredictable process.” His concern is not that animals will start infecting people en masse—your neighbors are far likelier to do that than raccoons—but that in animals, SARS-CoV-2 could form new variants that can spill over into people. Some scientists believe that Omicron emerged this way in mice, though evidence remains scant.

    A troubling sign is that there’s already some evidence that COVID has made its way from humans to animals, where it mutated, and then made its way back into humans. Take white-tailed deer, by now a well-known COVID host. Every fall, hunters take to the golden meadows and reddening forests of southwestern Ontario to shoot the deer, giving researchers an opportunity to test some of the hunted animals for COVID. The species has been infected with the same variants circulating widely in humans—a handful of Staten Island deer caught Omicron last winter, for example—which suggests that people are infecting them. How the deer get infected still isn’t clear: Extended face time with humans, nosing around in trash, or slurping up our wastewater are all possibilities.

    The researchers in Canada found not only that some of the animals tested positive, but also that the variant they carried had never before been seen in humans, indicating that the virus had been spreading and mutating within the population for a long time, Brad Pickering, a research scientist for the Canadian government who studied the deer, told me. In fact, the new variant is among the most evolutionarily divergent ones identified so far. But despite its differences, it appeared to have infected at least one person who had interacted with deer the week before falling ill. “We can’t make a direct link between them,” Pickering said, but the fact that such a highly diverged deer variant was detected in a human is very suggestive of how that person got sick.

    This research adds to the small but growing body of evidence that the COVID we spread to animals could come back to bite us. Fortunately, this particular spillback does not appear to have had serious consequences for humans; rogue deer variants don’t seem to be circulating in southern Canada. But this is not the sole documented instance of animal-to-human spread: People have been infected by mink in the Netherlands, hamsters in Hong Kong, and a cat in Thailand. Other spillbacks have probably occurred and gone unnoticed. So far, no data show that the animal variants that have spread to humans are more dangerous for us. Even if a potential animal variant isn’t the next Omicron, it could still be better at dodging our existing treatments and vaccines, Pickering said.

    But there is also, frankly, a lack of data. Local wildlife-surveillance efforts led by researchers like Goldberg and Pickering are ongoing, but they do not exist in most countries, Holmes said. An international database of known animal infections, maintained by Complexity Science Hub Vienna, is a promising start. An interactive map shows the locations of previously infected animals, including large hairy armadillos (Argentina), manatees (Brazil), and cats (everywhere). At the very least, with animal COVID, “we need to know what species it’s in, in what abundance, and genetically, what those variants look like,” Holmes said. “It’s absolutely critical to know where [the virus] is going.” Without this, there is no way of knowing how often spillback occurs and whether it puts humans at risk. And we can’t tell whether new COVID variants are also putting animals in danger, Goldberg said; a devastating Omicron-like variant could emerge in their populations too.

    The steps we need to take to mitigate the animal-COVID problem—and prevent other zoonotic diseases from jumping into humans—are clear, even if they don’t seem to be happening. Eliminating wet markets where wild animals are sold is an obvious preventive measure, but it has been difficult to implement because the livelihoods and diets of many people, especially in the global South, depend on them. As climate change and land development decimate even more habitats, wildlife will be forced into ever-closer quarters with us, fostering an even more efficient exchange of viruses between species. Unlike mask wearing and other straightforward options for curbing the human spread of COVID, preventing its transmission to, from, and among animals will require major upheavals to the way our societies run, likely far greater than we are willing to commit to.

    Humans tend to act like COVID ends up afflicting us after traveling through a long chain of species. But to think so is like living in the Middle Ages, Holmes said, when the Earth was considered the center of the universe. As we learned then, we are not that important: Humans are but a node in an immense network of species that viruses move through in many directions. Just as animal viruses infect us, human viruses can spread to animals (measles, for example, kills a variety of great apes). There are definitely bigger problems than animal COVID—no one needs to hunker down for fear of sneezing deer—but as long as animals keep getting infected, we can’t overlook what that means for us. Paying attention to animal COVID often starts with a single swab—and a snout to stick it in.

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    Yasmin Tayag

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