Are you tired of manually drawing on your eyebrows every morning? Totally understandable, especially if you live a hectic lifestyle and are looking for something a bit more low-maintenance. One of the easiest ways to remedy this is to explore semi-permanent brow makeup like powdered brows – a treatment for people who want a natural look or who fill their brows in on a daily basis.
While you may have previously heard of microblading, think of powder brows, also known as ombré brows, as a more natural option. The difference lies in the technique itself: powdered brows involve shading the brows with a micro-pigmentation machine, resembling the effect of wearing brow powder or pencil, whereas microblading involves using a manual blade to create fine, hair-like strokes that mimic natural eyebrow hairs.
We know what they say about things sounding too good to be true, which is why we reached out to two brow experts to answer all of our burning questions (and we have many!). Keep reading to learn more.
What Are Powder Brows?
No more worrying about going swimming on the first date. Powder eyebrows are a popular semi-permanent makeup procedure that helps you achieve a soft powdery or ombré look with your eyebrows. “This shading technique is done by using a small machine that disperses fine dots of pigment evenly onto the skin,” Santiago Garay, founder of Brow Society NYC, tells POPSUGAR.
What’s It Like to Get Powder Brows?
Celebrity brow stylist Joey Healy explains that the powder brows process begins 48 hours before your appointment, during which you need to avoid caffeine, alcohol, Botox, fillers, spray tanning, and medications like Accutane. Once you arrive at your appointment, depending on your practitioner, you’ll be numbed with a topical cream like lidocaine, and then your technician will consult with you.
From there, your practitioner will perform brow mapping to ensure symmetry. They will often clean up your brows, and you will agree upon a certain shape. Next, they’ll use a handheld machine, similar to microblading, to create tiny dots of color. It’s more comfortable with the numbing cream, which most people use. The process involves multiple passes and may take a few sessions. Initially, the color may appear dark and sometimes look a little strange. The entire process typically takes about two hours. Once done, an ointment will be applied. “You’re not to touch them, you’re not to sweat, and you’re not to get them wet for at least 24 hours,” says Healey.
How Long Do Powder Brows Last?
According to Garay, powder brows typically last two to three years, depending on your skin type. However, it’s important to note that they do fade anywhere from 30-50 percent after the initial application, so for optimal results, returning for a touch-up session one to three months after the initial procedure is important.
Powder Brows vs. Microblading
While they are both forms of permanent makeup, the techniques yield different results. “Microblading gives individual hair strokes that resemble eyebrow hairs, while powder eyebrows result in a soft and powdery makeup look,” says Garay. Powdered brows are somewhat similar to microblading in that both involve pigment deposited into the skin. However, powdered brows use a dot-like method. The darkness of the brow depends on the distance and concentration of the dots.
Microblading goes deeper into the skin and is recommended for normal skin types. If you have oily skin, Healey recommends powder brows because they are more superficial, not to mention they last longer.
Powder Brow Aftercare
The healing process is probably the least pleasant part of the entire process, as you’ll want to make sure you’re taking extra good care of your brows. For the first week following the treatment, it is very important that you follow the aftercare instructions given to ensure the best results.
Upon application, the brows will appear much darker for the first week as the color is fresh, explains Garay – similar to a freshly inked tattoo. However, the color softens up to 30 percent as it heals. “You will notice light scabbing after a few days. Keep in mind that this is part of the healing process, and you should avoid picking the scabs as this could damage the results of the powdered area,” Garay says.
It’s also crucial to keep your brows very dry. Healey warns against applying any brow makeup or soap on the area and advises against sweating. If they become dry and itchy, you can use an ointment like Vaseline, Aquaphor, or whatever product is recommended by your specialist. Sun exposure is also something you want to avoid, but if you venture outside, remember to use SPF and wear a hat.
There are a few beauty trends that I believe firmly define 2023. They include the cowboy copper hair color, “clean girl” makeup, and laminated eyebrows. And when I say “laminated eyebrows,” I mean it in the intense, brushed-up, and not-a-single-hair-out-of-place way.
As is inevitable with all trends, the fully laminated look might be on its way out, but that doesn’t mean people are giving up brow lamination altogether. Instead, they’re using it in a less obvious way. Let me introduce you to “baby brow” lamination—the 2024 way to create polished, yet more natural-looking brows. “Baby brow lamination is just like your regular brow lamination process, but it only treats the first inch or inch-and-a-half at the start of the brow,” says Autumn Estelle, Benefit’s U.S. national brow and beauty authority. “The rest of the brow is left untreated, creating a baby lamination effect (hence the name!). It’s trending because it makes styling your brows easier and offers a much more natural, fluffy look compared to a full brow lamination.”
As a beauty editor who’s constantly brushing up her brows but also appreciates a natural look, this trend was like music to my ears. So, I decided to try it out for myself. Keep scrolling to see my before-and-after pictures and learn how to get the look for yourself!
For context, this is what my brows look like when I haven’t touched them. I’m not wearing any makeup, and they’re not tinted or laminated. I took this picture about 30 minutes after I woke up, so this is as real as it gets.
Unfortunately, it’s not easy to find professional brow lamination services in my hometown, so I decided to try an at-home kit—the Brow Code Lustre Lamination Kit ($80) to be specific. I’d seen these kinds of lamination kits all over the internet (and especially on Amazon); this is just the first one that I had access to. I appreciated that it had everything I’d need to complete the process, including a lamination comb, a perming solution, and a fixing lotion. I followed the instructions, and I was done in about 15 minutes. Editor’s Note: I honestly recommend seeing a professional over DIYing it, but at the very least, I recommend following the instructions. The effects of brow lamination last for weeks, so you want to be sure you’re happy with the result and you’re using the kit safely. Luckily, this one comes with detailed instructions that are easy to follow. All it took was three steps: priming solution, fixing lotion, and a nourishing aftercare product.
This is what my brows looked like immediately after I finished the lamination process. As you can see, I only laminated the first half of my brow. I tried to only laminate the first third, but it was the first time I’d ever tried an at-home lamination kit, and I fumbled a bit by getting the perming solution too far into my brow. Oh, well, now I know to use less of it next time. I liked how my brows looked brushed-up and shapely without looking too over the top. Leaving the tail of each brow untreated toned down the results, and I loved it. This is definitely a trend I can get behind in 2024.
After a few hours, my brows looked even subtler because the lamination sheen wore off and the brow hairs looked like they were settling in place—especially the hairs at the front of my brows that tend to be stubborn and unshapely. “Baby brow lamination can work on any brow, thick or thin, especially if you’re looking to add some extra fluff to the start of the brow,” Estelle says. “Also, if your brow hairs are curly or unruly in a specific area, then a baby brow lamination can help tame those hairs as well.” Estelle says baby brow lamination should last anywhere between six and eight weeks and aftercare is incredibly important. “Like the hairs on your head, once your brows have been chemically treated, it’s important to keep them hydrated to encourage optimum health,” she says. “I always recommend incorporating a nourishing brow oil into your nightly routine post-lamination.”
This is the brow oil she recommends incorporating into your nightly routine post-lamination.
“You’ll also want to use a brow gel (clear or tinted) to help easily set and style your brow hairs each day,” she says. This is her favorite one.
This brow pencil creates super-fine, hair-like strokes.
If you want a laminated look without the, well, lamination, this strong-hold gel is your ticket.
I love that this growth-boosting serum can be used on lashes and brows.
This pencil has a slanted edge that easily fills sparse spots.
This tinted gel makes my brows look full and fluffy.
These are the best tweezers.
I love magnified lighted mirrors when I’m tweezing my brows. They help me catch hairs I would have otherwise missed.
If you’re ready to finally give soap brows a try, follow these steps below that Mellinger swears by to help achieve them. All you’ll need is a clear, glycerin-based soap, wax, or gel and an easy-to-use spoolie to whip your brows into shape in minutes—no brow-lamination appointment required. The trick is to pay special attention to coating all hairs, making sure none go without a layer of soap paste for a smooth finish.
Step 1. If you’re creating them using soap rather than a wax or gel, opt for a clear, glycerin-based soap. This will ensure there is no color or white cast transferred to the brow.
Step 2. Avoid getting the spoolie too wet. “You don’t want to make the paste too slippery or sudsy, or it won’t stay in place,” explains Mellinger.
Step 3. Don’t dig into the soap too much with your spoolie, as it will make the paste too thick. A paste that is too thick and dry won’t stick well.
Step 4. After you’ve achieved your ideal shape, try carefully smoothing it out with your finger for an extra-laminated look.
Mellinger also happens to keep a few products in her kit at all times to create the perfect soap brow look, starting with West Barn Co’s Soap Brows Extra Strong and Prep Mist. “This is my favorite for my kit, as it’s small and comes in a tin—very kit friendly.” For an affordable option, Melligner uses a disposable spoolie with Pears’ classic Pure Gentle Soap. Is soap not your thing? No problem. The makeup artist also uses the Anastasia Beverly Hills Brow Freeze to give a sleek, laminated effect to even the unruliest of brows (mine included).
Like any makeup look, practice makes perfect! Soap brows are a simple way to level up any makeup look by adding some extra dimension, fullness, and shape where your face needs it the most. I like to think of it as an easy, five-second face-lift using the simplest tools you can imagine. Read on to discover the beauty editor– and makeup artist–approved soap-brow products I’ve been loving lately. Fair warning: Once you get hooked on these, there’s a good chance you’ll never want to go back to your old eyebrow routine.
Step 1: Measure from the outside of your nose straight up to figure out where your brow should begin. “This creates a slimming effect on the bridge of your nose,” says Reid.
Step 2: “Next, find where your brow is naturally at its highest by following a diagonal line from the outside of your nose across the middle of your eye,” says Reid. This is where your arch should be. If you’re having trouble finding your arch, celebrity brow expert Kelley Baker says that as a general rule, your arch should start at the outer part of your eye’s iris.
Step 3: According to Reid, you can find the end of your brow by tracing from the outside of your nose to the outside corner of your eye.
Step 4: Mark each of these spots, and then sketch a few lines to connect each of them on the top and bottom of the brow. “Hairs that fall outside those lines are the ones you should remove when tweezing and the ones that are inside the lines should stay,” says Reid.
Like any other makeup product, the formulas in eyebrow pencils can make or break any makeup look (yes, even when it’s done by a pro with extensive knowledge). In addition to an affordable price point, shoppers should be on the lookout for eyebrow pencils with creamy, hydrating formulas that, when applied to the skin, glide effortlessly over it without tugging the surface. Most of the options you’ll see below are dual-ended, multifunctional products with a fine pencil tip on one side and a spoolie on the other to shape and further define your brows.
I generally prefer eyebrow pencils that are mechanical, allowing me to conserve product where I can and store it however I see fit. Take notice of the shape of the tip: Is it a triangle, slightly slanted to one side, or defined and small? An eyebrow pencil’s tip contributes to the definition of the brow, creating precise lines and coating the hairs with product for added pigment.
When it comes to application, using your pinky for stabilization and letting your applicator glide smoothly and steadily across the skin helps avoid shaky application or rogue marks from the pencil. Try starting off by making light-handed strokes in the direction of your natural hair growth, darkening only as needed to get that natural-looking finish.
Now that you have a running start, check out a few of my favorite drugstore eyebrow pencils below!
As a beauty editor, my makeup kit is filled to the brim with brow products of all sizes, shapes, and formulas. There’s a time and place for each of them, but if I’m being honest, I have a favorite, and that’s brow gel. It’s the one brow product I use almost every single day and often without any other pencils and pomades to go with it. There’s simply nothing else that can define, volumize, and shape my arches in a single swipe.
As I’ve gotten older and taken a more natural approach to my daily makeup look, I’ve come to love brow gel even more. After all, full and fluffy brows are the key to looking polished—whether I’m wearing only concealer and lip balm that day or a full face of makeup. Because of this, I have over 15 brow gels lying around (yes, I counted), and I’ve tested way more than that. I’m guessing over 75. I feel somewhat qualified to share the best ones based on my own experience, word-of-mouth recommendations from other beauty editors, and internet reviews. Keep scrolling to see them all!
So when it came time to try the product, I opened the tube and was surprised that it felt a little bit thicker than the Brow Glue, and the formula was stickier than my normal gel. After a few swipes, I got the hang of it with shaping and grooming my brows, but it did take a moment since I wasn’t used to the thick consistency. And let me tell you—a little bit of product goes a long way. I overdid it a tad on the first try and got really intense brows, so I had to redo it. After my testing, I read one review that suggested using a light hand, and I wholeheartedly agree with that and wish I had seen that advice sooner! But after I got the application just right, my brows did look more defined, and the hairs were exactly where I wanted them to be. I could also tell that the sticky consistency was just proof of its staying power because this stuff could hold my brows in place.
Since I’m normally very low-maintenance with my makeup (aka the no-makeup makeup look), I think I’ll keep this one in my rotation, but I don’t think I’ll be using it every day. It gives you very dramatic brows easily, which is great for nights out or times when I really want to turn up my makeup a notch, but for my everyday look, I just might stick to the Brow Glue or my normal gel. I love that the formula was totally buildable, though, and that my brows really did appear thicker. So if you want a very eye-catching look, then this would be your product.
In my time as a beauty editor, I’ve noticed that it’s the small and so-called mundane products and tools that make the biggest difference in my beauty routine. Having a superior pair of tweezers is one such example, as not all tweezers are created equal. If you’ve ever had tweezers rust—bleh—or had difficulty grasping and eradicating errant hair, potentially leading to irritation or ingrown hairs, you know what I’m talking about.
Investing in top-notch tweezers will lessen your chances of pesky side effects like ingrown hairs and make your overall grooming and tweezing process easier. Like most beauty products, there is a definite hierarchy when it comes to tweezers. And because we’re fanatical about zeroing in on the best-of-the-best of literally anything and everything about beauty, we curated a list of the 10 best tweezers money can buy. Plus, because we’re especially brow-obsessed here at Who What Wear, we threw in some additional brow-perfecting products at the end of the article. Looking for flawless brows? Keep scrolling, and you’ll be on your way.
If I had endless amounts of money, I would invest in plenty of beauty treatments. One of those treatments would undoubtedly be regular brow laminations. I love how brow laminations look, but they typically run upwards of $120.
The thing about brow laminations is that they’re not exactly something you can DIY. “Brow lamination is a chemical treatment procedure that softens the hair follicles to remove any natural texture in the brow hair and makes the brow hairs lie very flat,” celebrity eyebrow specialist JoeyHealy says. “It’s a two-step process, the first being a solution that breaks down the hair bond, and the second is a neutralizing agent to keep them flat and in their desired shape. The goal is to create a controlled, pin-straight brow.”
Brow laminations give you eyebrows that look perfectly done with no effort. I’ve never been able to fake the look of a brow lamination before (I’m a brow gel girl through and through), but I also never found a gel strong or pliable enough to make my brows look pin-straight and stay that way.
Recently, however, a product trend has made it easier than ever to fake the look of a brow lamination at home. Brow lamination gels are made with treatment in mind and without harsh chemicals. Brands like Milk Makeup, Grande Cosmetics, Benefit, and more have recently released their versions of brow lamination gels, and they couldn’t be easier to use. I’ve even ditched my tinted gels in favor of these lamination-mimicking options. Keep reading for some of the best brow gels on the market for a lamination-like effect that costs a fraction of the price.
In the realm of celebrity beauty, I’m always intrigued by what stars put (or don’t put) on their brows. Having good brows is practically a requirement for being famous. While celebrities have access to the highest-caliber experts to pluck, thread, and microblade their brows, the products they use to enhance them are also of the utmost importance.
The latest brow products sweeping Hollywood? Ilia’s new launches. Despite only just launching, the In Full Micro-Tip Brow Pencil and In Frame Brow Gel are already making waves. Before their official launches, they were even used on Emily Blunt, Miranda Kerr, Diane Von Furstenberg, and Talita Von Fürstenberg at the Met Gala.
In true Ilia fashion, these brow products help you get the vibe of your brows. The In Full Micro-Brow Pencil has a microtip to help you create the most realistic-looking hair-like strokes. It comes in six shades and glides on easily but doesn’t smudge, so you get the best of both worlds. The In Frame Brow Gel is a flake-free formula that conditions brows while it adds flexible hold. There’s no doubt that these brow products will keep gaining momentum.
Like we said before, there were three things we looked for to find the best eyebrow brushes—durability, design, and customer reviews. Let’s talk about durability first. If you’re anything like us, you use your brow brush daily, and you put it through a lot as it’s tumbled around in your makeup bag. Ideally, our brow brushes wouldn’t shed or split or break in any way.
Then, there’s the overall design. Does the brow brush have a fine-tipped and maneuverable head that makes precise application of powders and pomades simple? Is it dual-ended so it has a brush and a spoolie on one tool? Trust us, these are important factors to consider.
Finally, there are customer reviews. In our opinion, there’s no better way to tell whether a product is actually legit than by consulting real-life customers. So, that’s what we did via internet reviews. Factoring all of these things together, we came up with a solid list of—what we think—are the best eyebrow brushes.
Not too long ago, there was a time when your brows needed to be filled in, perfectly arched, and blocky to prove you were up to date on the latest eyebrow trends. Bold brows were everywhere, with multi-step brow routines inspiring a boom in the creation of brow pomades, gels, pencils, and powders.
However, in recent years, makeup trends have evolved toward a more natural-looking approach. Eyebrow trends have followed suit, with fluffy, brushed-up (verging on unruly) brows dominating both the catwalks and our Instagram feeds. “I’ve definitely been using less in my brows, and I know my clients have too,” says makeup artist and brow specialist Lucy Hart. “Brows are definitely a lot softer compared to previous years, and I think for 2023, fluffy, natural brows are here to stay.”
Welcome to I Tried It Month, where we’ll be publishing a new fashion, beauty, or wellness article every day that features a first-person account of shaking up an old habit, pushing beyond a comfort zone, or simply trying something new. Follow along for 31 days of storytelling, including everything from trying new beauty treatments to copying the most risqué runway looks of the season.
I remember when I first discovered that filling in your brows was a thing, and embarrassingly, it was fairly recent. I’ve always taken a pretty lackadaisical approach to makeup, so it’s not surprising I was a bit of a late bloomer in the brow department. Growing up, I was never really into makeup and tended to go the more natural route. But of course, the more I was exposed to it via friends, the internet, what have you, the more I dabbled.And when I did actually start wearing makeup (starting in middle school), let’s just say everything was very… experimental.
Eventually, I discovered I could fill in my brows. To paint the picture for you, this was also during a time when I was recovering from a base-bump gone wrong, so my hair was a fun shade of yellowish-orange. (I kid.) The art of filling in your brows is exactly that: an art. It takes practice and patience and, most importantly, restraint. None of which I had. I didn’t know how to do natural, hairlike strokes, so I just filled ’em right up. My sister once told me it reminded her of the time I played Julius Caesar in a school play, for which the makeup artist (aka one of my classmates) drew on big, dark brows. My sister wasn’t wrong, and they did, in fact, look costumey.
In the years since discovering brow makeup, I have honed my skills a bit and—if I do say so myself—gotten slightly less bad at it. (It also helps that I literally read about beauty trends every day for work as a copy editor for Who What Wear.) That said, ever since I became a mom, I’ve noticed my brows getting sparser and sparser, making it even harder to fill them in naturally. Despite the fact that I haven’t plucked them nor gotten them waxed/threaded/trimmed by a professional in over five years, there are empty patches that weren’t there before, and I swear I wake up with different brows every morning.
One of the good things that came out of my discovering brow makeup was realizing how much your brows really frame your face. And as mine were seemingly blowing away with the breeze, I wanted to do something about it. I don’t have time to fill in my brows every morning, nor do I want to, and as we’ve established, I don’t have the skill. I could get by, and I’ve found some products that have worked really well for me, but I can never seem to find the right shade.
So in my quest to get the natural-looking, full-but-subtle, symmetrical brows of my dreams that I don’t have to touch ever, I decided to turn to the pros—the first being our senior beauty editor, Erin Jahns. I told her I was looking to do something to my brows, and she immediately recommended I get in touch with Alix Capparelli, the founder of Hairy Little Things. Capparelli is a makeup artist with over 11 years of experience in the beauty industry, and as Erin put it, she’s a “bona fide fairy godmother” when it comes to brows.
When Erin connected us, I sent Alix a picture of my brows with no makeup on, and she said I was a great candidate for microblading. I had an inkling that that would be the solution (years of reading Who What Wear Beauty led me there), but I was nervous about the process—not because of the pain but because I really didn’t want statement brows, which I had always associated with microblading. Julius Caesar as interpreted by a middle school theater makeup artist was not the goal. That’s not to say that I think statement brows are bad—I love them on other people—they’re just not right for me or my face. But after looking at Alix’s Instagram page, I was all in. Not only does Alix work with some impressive celebrity clientele, but she also has worked with a lot of, well, people like me who are looking for subtle, natural, non-statement brows. I knew I’d be in great hands, and I booked an appointment.
From there, the team at Hairy Little Things sent me all the info I needed prior to the appointment, which included prep instructions (we’ll get to that in a bit), an infographic on what to expect in the weeks following (this was so helpful—expectation management is key), and aftercare steps to follow (religiously). If you’re over trying to fill in your brows every day, lack the skills to do so, and/or are considering getting microblading done for whatever reason, keep reading to see what the process was like for me and whether I think it’s worth it.
In short, microblading is a process in which a trained specialist uses a blade and custom pigment to create tiny strokes that mimic natural brow hairs. It’s great for anyone with sparse, asymmetric, over-tweezed, over-waxed, or thinning brows. At Hairy Little Things, the microblading treatment includes brow reshaping or symmetry work as needed, plus a touch-up session after six to eight weeks. The final result is semipermanent, superficial brows. You can get the full rundown on microblading on the Hairy Little Things website.
As you might imagine, I had a ton of questions before the treatment. I knew there would be some aftercare involved and possibly some redness, so it was important schedule-wise to know what to expect before even booking the appointment. While instructions will likely differ slightly depending on where you go or who you see, here are some things to consider based on the prep instructions I received.
Avoid caffeine prior to your appointment. If you’re like me and require multiple cups of coffee before lunch, you might want to consider a morning time slot. Also, avoid drinking alcohol 24 hours before the procedure; tanning or sunbathing three days before; chemical peels or harsh exfoliating treatments for at least one week before; Retin-A/retinoids/retinol, filler, and Botox for two weeks before; and fish oil, vitamin E, aspirin, and other blood thinners 24 hours before.
In addition to avoiding the above beforehand, I’d recommend clearing your calendar for the rest of the day. By that I mean just don’t plan on attending anything that you don’t want red brows for. My redness cleared within a few hours, but your brows will look pretty raw immediately after, so keep that in mind. Lastly, if you’re prone to sensitivity or have any pre-existing skin conditions, it’s always a good idea to consult a doctor or dermatologist prior to booking a treatment.
I had a wedding to attend four days after the procedure, and based on the timeline HLT sent me (see above), it seemed like my brows might be scabbing or flaking at that point. So I made sure to check with Alix ahead of time, and she assured me that they actually would not look too scary, perhaps just a bit darker than the final result.
When I arrived at the salon, Alix put a numbing cream on my brows while she prepped for the treatment. Then, she brushed up my brows and handed me a mirror that I thought was maybe for nostalgic reasons. You know, to say goodbye to the patchy, uneven second cousins above my eyes before she bibbidi-bobbidi-booed them into twins.
But I soon found out this move was more strategic than it was sentimental. She asked me if I had a favorite brow, and if so, why. Well, neither, I thought immediately. But what this did was get me to talk about what I like about my brows and what I dislike, and it put us on the exact same page in terms of what I was looking for. She also asked if I wanted a whole new look or to stay within my brows’ current footprint. Definitely the latter, I told her. Our convo was a mix of me explaining what I wanted but also, and equally as important, me trusting her professional opinion on what works best with my face, features, hair color, etc.
Alix then took a brown liquid and began drawing an outline, focusing on my natural brow shape and filling it in. She explained that this step was to determine the shape only and not indicative of the final color my brows would be. I was surprised when she told me I had a natural arch, and sure enough, when I looked back in the mirror, there it was. (This is why I leave the semipermanent makeup application to the pros—I had no idea.) It was a little too much of an arch, though, so she filled them in more underneath ever so slightly. And boom, they were perfect, and it was time to commit.
After applying some lidocaine, Alix started in with the blade, never taking it outside of the outline she drew on with the brown liquid. The only way I can describe it is that it felt like a lot of tiny scratches—not necessarily painful but certainly uncomfortable. She went over each brow three times, applying more lidocaine in between each round. I was able to carry on our conversation during it, and my eyes surprisingly didn’t water very much. I specifically didn’t put on mascara that morning because I expected them to. The actual microblading portion of the appointment took about 25 minutes (not a fact, just my estimation). Alix told me afterward that I did bleed a bit, but that didn’t surprise me, and it stopped by the time I got to my car.
When she handed me the mirror again, I couldn’t believe it.My brows looked exactly like the brows that I visualized every morning before I went in with the pencil but that never quite materialized—perfectly shaped, natural (minus the redness surrounding them), subtle. “You are a magician,” I think I said. And I wanted to hug her.
She put some ointment on them and sent me on my way with strict instructions to follow the aftercare guidelines to a T. That included avoiding excessive sweat, pools, sun exposure, jacuzzis, and saunas. Remember that wedding I mentioned earlier, the one that I’d be attending just four days later? Did I also mention it was in the desert, where it was supposed to be over 100ºF? A challenge.
Immediately after, my eyebrows were, as I mentioned, very red. Alix told me I should expect them to feel like a little sunburn. That was accurate, but it went away after about 30 minutes, and the redness fully subsided within a few hours. For some reason, I expected the maintenance to be tedious, requiring me to apply an ointment all day and deal with constant discomfort, but it’s more about leaving them alone and avoiding certain activities for the first 10 days.
During that time, in addition to avoiding sun, exercise (no sweating allowed), and water/moisture, Hairy Little Things says to avoid undergoing any laser or chemical treatments, applying creams containing Retin-A or glycolic acid, and picking/scratching the brow area. They also advise only putting Aquaphor on the brows when you need to, such as when you shower or toward the end of the healing period if they itch or scab. I made sure to keep my face away from the showerhead, only used the Aquaphor when I had to wash my hair, and was careful to not touch my brows or get them wet when I washed my face.
The desert-wedding-weekend challenge turned out to be not so challenging after all. Alix gave me permission to be in the pool as long as I didn’t dunk my head and wore a hat at all times in the sun. She also advised wearing sunglasses while in the pool since the sun reflects off the top of the water and could ruin the pigment. (A hot tip, if you will.) I also made sure to retreat to the AC at the first sign of perspiration, which was probably advisable anyway, fresh brows or not.
By day seven, I had barely noticed any itching or discomfort since the actual treatment. If I hadn’t been so obsessed with looking at them in the mirror every chance I got, I probably would have forgotten that I got my brows tattooed. This is just my experience, though, and peeling, itchiness, and moderate to thick scabbing are to be expected as part of the process. Also, because of natural skin regeneration, the brows might end up appearing lighter than they originally were during those first 10 days. That’s why Hairy Little Things recommends a touch-up after six to eight weeks. I found the infographic they sent me to be so incredibly helpful in terms of expectation management and understanding the stages of healing.
It takes about 30 days for the brows to fully settle into their final look. So far, I am thrilled with the result. I can only vouch for Alix’s wizardry (wizard, magician, fairy godmother—she’s all the things), but Erin has also visited the Hairy Little Things salon in West Hollywood for various treatments and had nothing but great things to say about her experience there.
In the interest of full transparency, I was able to get this done as a perk of my job. I had access to one of the best brow specialists around and felt very comfortable because of that. Microblading treatments range in cost, depending on where you go, and even within Hairy Little Things, the price is based on which specialist you go to. It can cost anywhere from $400 to around $800. Yikes. (This does include the touch-up appointment. But still, it’s nothing to sneeze at.)
If you’re considering microblading, it will be an investment. So the question is, Would I pay for it? The short answer is yes. Before microblading, I honestly felt a bit naked if I didn’t fill in my brows. And as a new mom, I value anything that takes even just one more task off my daily to-do list, especially in the morning. Plus, I feel so much more put-together, even without any makeup on, and that goes a long way in my book. It’s also worth noting that I really don’t do any other beauty treatments (yet) besides haircuts and highlights (I even do my own nails, TYVM), but this one is something that I consider worth it. Although, the $400 range is probably the peak of my comfort zone.
If you are really unhappy with your brows for whatever reason and decide it’s something that’s important to you, I highly recommend microblading if it’s feasible budget-wise. I suggest finding a trusted, trained professional and being very clear about what you want. Check their website and social media for examples of their work. Take pictures of yourself and of other people whose brows you like for reference, but of course, work with the pro to find something that works best for you. Perhaps err on the lighter/smaller side if you’re apprehensive about statement brows. And if you want a whole new brow look, the procedure is certainly great for that too.
If you’d rather stick to at-home brow products, here are some of my favorites that even a makeup novice can handle.
Brow Wiz makes filling in your brows almost foolproof.
This powder duo takes a little more skill, but once you nail the technique, the result is beautiful brows with a natural ombré effect.
If you have approximately 30 seconds to fill in your brows in the morning, go for this pencil from drugstore-favorite brand E.l.f. It’s so easy to use, and I mean, you can’t beat that price.
This is my favorite brow product to date. I have both this one and Brow Wiz, and pre-microblading, I found myself gravitating toward the E.l.f. pencil on a daily basis. Like its thicker counterpart from the brand, the Instant Lift pencil, it’s incredibly easy to use but yields more natural, hairlike strokes.
Sometimes, a quick swipe of clear brow gel at 8:59 a.m. is all you need to perk up your face for that 9 a.m. Zoom meeting.
The landscape of beauty is ever-changing, as new products launch and industry icons receive packaging touchups or formula tweaks. In 2022, we saw innovations in texture, formulation and ingredient blends — and experts seem to agree: It was a blockbuster year in beauty.
Beauty editors spend their days testing all of the latest hair, makeup, skin-care and fragrance drops, usually before they even hit the market. And while they may try hundreds (if not thousands!) of new products each year, there are only a select few that make the cut as newfound favorites.
We asked 13 beauty editors — experts in all things dabbing, blending, smoothing and judging — to share their picks for the very best product launches of 2022. Ahead, see the 33 they chose.
“You couldn’t head out for your morning cup of coffee without running into a celebrity skin-care line this year, but the one that surprised me in the best way was Hailey Bieber’sRhode Beauty. The Barrier Restore Cream, in particular, stood out for a few reasons: Not only did she consult veteran cosmetic chemists and trusted dermatologists to fine-tune the formula, she also kept the ingredients simple yet effective. My sensitive skin is a big baby… but it drank up every last drop of this stuff — no irritation or breakouts in sight.” —Kelsey Castañon, content director, Popsugar Beauty
“Coming from someone who spent half of every middle school P.E. class trying to unstick my hair from my lips, I thought my lip gloss days were in the rearview. Then, I tried this launch from Tarte’s Maracuja line, which is technically more of a ‘bloss’ — a hybrid between a balm and a gloss — than the sticky alternative you might have worn in the early aughts. Still, it gives my lips that Juicy Tube-level shine without the sticky feel. It doesn’t hurt that I also love every single color (I have all nine of them stashed in a different purse, travel bag and makeup drawer) and that the hydrating formula is perfect year-round.” —Castañon
“The name speaks for itself: This Merit serum does exactly what it says. It gives you great skin. For the clean beauty brand’s first foray into skin care, it tried its hand at something so simple, but so efficacious. The niacinamide and hyaluronic acid simultaneously brighten and hydrate. On days when I’m rushing or just want to have a nice morning glow for the gym, I apply this and feel like a new woman.” —Asia Millia Ware, fashion and beauty writer, The Cut
Dior La Mousse Off/On Foaming Face Cleanser, $47, available here
Photo: Courtesy of brand
“This cleanser hasn’t made its way off my shelf since it launched in the spring. I knew I loved it when I was traveling and forgot my skin-care bag, and when I went to Sephora, it was the first thing I reached for. Dior got everything right, from the creamy foaming texture to the way it leaves skin hydrated and deeply cleansed. It’s the one cleanser that I recommend to every person I know. There are so many cleansers on the market, but for me, this one changed the game forever, which says a lot. And it’s luxury beauty at an affordable price. Definitely a top-tier launch.” —Ware
Cay Skin Deepwater Nourishing Lip Mask, $22, available here
Photo: Courtesy of brand
“I know the girls love Laneige (myself included), but Winnie Harlow absolutely did something with her brand’s lip mask. Whether I’m going to bed, the gym or just re-hydrating my lips midday, it effortlessly glides across my lips for the ultimate nourishment. I honestly haven’t touched another lip mask since I discovered this, and I have everyone from my boyfriend to my best friends obsessed with it.” —Ware
Jori Daily Leave-On Acne Treatment Mask, $52, available here
Photo: Courtesy of brand
“As someone who grew up with cystic acne, I’m pretty skeptical about most over-the-counter treatments, but I was pleasantly surprised by this one. It’s labeled as a leave-on mask, but I use it as a spot treatment whenever I see or feel a breakout coming on. It has 2.5% micronized benzoyl peroxide that allows it to get deep into the pores, as opposed to just sitting on the surface of your skin (which reduces the usual irritation I’d get from using anything with benzoyl peroxide in it). I apply the tiniest amount to an incoming spot one to two times a day, and it stops it right in its tracks.” —Jenny Jin, beauty director, PureWow
Supergoop Every. Single. Face. Watery Lotion SPF 50, $34, available here
Photo: Courtesy of brand
“I’m always on the search for a sunscreen that outperforms the last, and this one from Supergoop is a standout this year. The brand calls it a ‘watery lotion,’ and I can confirm that it has a thin, watery consistency that spreads easily and absorbs without much effort. I’ve worn it during sweaty summer days in LA and in crisp fall weather while visiting family in Korea recently, and it never feels too heavy on my skin. On that note, the lightweight texture is comparable to some K-beauty formulas I’ve loved throughout the years like Innisfree and Make P:rem.” —Jin
“Char was first described to me as ‘a comforting scent that’s basically a crisp, cozy fall day in a bottle,’ which is pretty accurate. Featuring tonka bean and ginger top notes, it gives a whiff of warmth and spice that lingers long after you spray it. Depending on my mood, I’ve been alternating between this and ‘Windows Down,’ a lighter, brighter citrus fragrance from the brand. Either way, I’ve gotten compliments from friends and family members whenever I wear these scents — including my mom, who stopped me mid-hug the other day and insisted I spray some perfume on her, too.” —Jin
Naturium Dew-Glow Moisturizer SPF 50, $22, available here
Photo: Courtesy of brand
“The struggle to find brown girl-friendly sunscreens is still real, even in the year 2022. So I was extremely delighted to discover that not only does this SPF not leave behind a chalky white residue on my skin, but it’s extremely moisturizing. I love wearing this daily because I feel protected, whether it’s sunny outside or extremely cloudy, and it makes for an incredible base when I do wear makeup.” —Dana Oliver, founder and editor, Beauty for Breakfast
Milk Makeup Future Fluid Cream Concealer, $29, available here
Photo: Courtesy of brand
“I live for a multi-purpose beauty product, and Future Fluid wears many hats, from concealer and highlighter to foundation. I don’t have to overdo it with blending, as it melts right into my skin. And I still look like myself, which is a huge plus!” —Oliver
Danessa Myricks Yummy Skin Serum Foundation, $34, available here
Photo: Courtesy of brand
“When Danessa Myricks’ Yummy Skin Serum Foundation launched in March, I knew I needed to get my hands on it immediately. Once I tried it, I fell in love with the formula. Honestly, it’s the only foundation I’ve used consistently this year. It feels hydrating (thanks to ingredients like hyaluronic acid and jojoba oil) and gives my skin a beautiful glow.” —Olivia Hancock, beauty editor, Byrdie
Photo: Courtesy of brand
“Futurewise’s Slugging System has been a game-changer for my dry skin, especially the Slug Balm. I love slathering this jelly-like formula on my skin before bed. The moisture-locking occlusive helps prevent water loss, ensuring my skin remains plump and hydrated. And unlike other occlusives, this one doesn’t feel sticky or heavy on my skin.” —Hancock
Ami Colé On Point Precision Brow Pencil, $20, available here
Photo: Courtesy of brand
“I’m an Ami Colé devotee, so I always get excited when the brand launches something new. The On Point Precision Brow Pencil debuted in September and has quickly become my favorite brow product. The ultra-fine tip makes it easy to create precise, hair-like strokes. Plus, I love that all the shades are named after braiding hair colors.” — Hancock
“Sunscreen doesn’t need to be fun (after all, preventing cancer is fun enough on its own, IMO), but this fluffy sunscreen makes applying it on yourself or a friend a total delight. It comes straight out of the can just like whipped cream and smells like a hazy piña colada-doused afternoon in Miami. P.S. Any record collector will find this product charming, too, because it reminds me of the Herb Alpert ’65 cover.” —Margaux Anbouba, beauty editor, Elle
Photo: Courtesy of brand
“I never thought about how every liquid liner had a cone-shaped brush until I tried this brilliant redesign from Euphoria’s lead makeup artist Donni Davy. The brush is flat and paddle-shaped, so it makes tight lining your eyes or building even, inky cat eyes a breeze.” —Anbouba
Danessa Myricks Blurring Balm Powder, $36, available here
Photo: Courtesy of brand
“You only need a dab of this genius blurring balm-meets-foundation to cover skin in an ultra-flattering filter. Buff it into skin and everything looks miraculously smoother and luminous all day long.” —Anbouba
“As someone with curly hair who’s been searching for years, I can attest to the fact that finding a good gel isn’t easy — thankfully, the beauty customization experts at Prose created this one. This styling gel (which is tailored to my unique hair needs) has been one of my favorites this year for sleek buns and ponytails, half-up looks and more — without the flakes.” —Tiffany Dodson, associate beauty commerce editor, Harper’s Bazaar
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Youth To The People Retinal + Niacinamide Youth Serum, $68, available here
Photo: Courtesy of brand
“The primary ingredients (niacinamide, hylaronic acid, retinal, squalene) were ones I already used individually, so this serum allowed me to simplify my skin-care routine by combining them all. It’s a bit steep in price, but you only need a pea-sized amount to see a dramatic difference, so you get your money’s worth.” — Treasure Brooks, co-founder, The Meteor
“This product was great at evening out stubborn discoloration on my back and chest. Retinols and chemical exfoliants can be tricky on melanated skin, so it’s great when a brand like Topicals is formulated with us in mind. It has a nice consistency, no pungent smell and I think the packaging is so cute.” — Brooks
Initio Parfums Prives Paragon Extrait de Parfum, $370, available here
Photo: Courtesy of brand
“This under-the-radar fragrance brand won’t be so for much longer: Its latest launch — a unisex blend of palo santo and white sage — is hands-down my favorite fragrance launch of the year. It’s intoxicating and will literally stop people in their tracks. (True story: A complete stranger practically fell over herself at a Brooklyn hotel to tell me how much she liked this scent on me). The brand claims that the note blend has powerful emotional properties and was used for centuries by Inca shamans. I know nothing of this, but I can tell that you’ll use this sparingly to make it last as long as possible. It’s that good.” —Brian Underwood, beauty director, Women’s Health
Kate Somerville EradiKate Clarifying Acne Gel Cleanser, $44, available here
Photo: Courtesy of brand
“Acne products have undergone a major makeover this year, and in the words of Lizzo, ‘It’s about damn time.’ This is stuff people who have breakouts will actually want to use, and I consider Kate Somerville’s EradiKate line as part of this shift. This lovely gel cleanser with 2% salicylic acid — a trusted acne-fighting ingredient — foams beautifully, has a pleasant slightly herbal aroma, and looks snazzy on your bathroom counter. It’s a win-win for your skin.” —Underwood
Fresh Tea Elixir Skin Resilience Activating Serum, $55 (from $110), available here
Photo: Courtesy of brand
“It’s said that ‘good things come to those who wait,’ and we’ve been waiting a long time for this serum — Fresh scientists have been at it for 15 years, in fact. The results are a revelation: This blend of a proprietary tea compound, niacinamide, hyaluronic acid and ceramide III boosts skin’s resilience against pro-aging stressors. And, like most Fresh products, it’s a joy to use — lightweight, soothing, just…wonderful.” —Underwood
“I can’t help but scream out its name everywhere I go. Dieux Skin’s Instant Angel is formulated with fatty acids, ceramides and glycerin to deeply moisturize skin. It comes at an amazing price point and is created by a brand that genuinely cares about its consumers. That, and it makes my skin look and feel happier and healthier each time I apply the buttery formula.” —Hallie Gould, senior editorial director, Byrdie
Chanel Éclat Lunaire Oversize Illuminating Face Powder, $88, available here
Photo: Courtesy of brand
“I love the size of this product; it’s absolutely massive. The finish is satin-y without sparkle and lights up my skin in all the best ways. Use it on your eyes, cheekbones and wherever else you’d like to sprinkle a subtle, golden rose highlight on.” —Gould
Iconic London Super Smoother Blurring Skin Tint, $32, available here
Photo: Courtesy of brand
“The perfect skin tint does exist, thanks to Iconic London. The formula is lightweight, but offers enough coverage for my full-beat babes and still looks great after a long day of work and events.” —Nerisha Penrose, beauty commerce editor, Elle
Eadem Dew Dream Hydrating Cleansing Balm, $30, available here
Photo: Courtesy of brand
“Whether I’m drunk, tired or lazy, I always remember to remove every ounce of my makeup. Eadem‘s cleansing balm melts off even the most stubborn matte formulas with ease — without leaving my skin feeling stripped bare.” —Penrose
Danessa Myricks Beauty Lightwork Vol. IV Transcendence Palette, $125, available here
Photo: Courtesy of brand
“I haven’t been this excited about an eye shadow palette in a long time. I typically reserve pops of color for the inner corners of my eyes or the waterline, but the shades in this palette deserve primetime lid space. One swatch deposits the most insane amount of pigment and blends without any hiccups. And don’t stop at the eyes: Dust on your favorite shade along your cheekbones for extra oomph.” —Penrose
“For the first time, I started experiencing a flaky scalp this year and decided to try this new serum to see if it could help with the dryness. I was pleasantly surprised when this formula gave instant results. Just two to three drops, and my scalp felt and looked more hydrated after one use. ‘Instant,’ ‘after one use’ — I felt like a walking infomercial using this product. It’s been my go-to when I’ve washed gel out of my hair or after heavy heat application.” —Thatiana Diaz, editor-in-chief, Remezcla
Body by TPH Good Daze Vegan Hydrating Body Wash Gel, $9, available here
Photo: Courtesy of brand
“I’ve been longtime loyal to my Dove body wash, but this gel did have me choosing sides this year as I reached over for it most of — if not all of — the time. This gel has softened my skin and gives me a sensorial experience that blends well with the steam of my warm showers. My bathroom instantly turns into a spa, without the expensive tab. It’s perfect for the morning, with orange and ginger essential oils that make getting up much more pleasant for a not-so-morning person.” —Diaz
Makeup by Mario SoftSculpt Transforming Skin Enhancer, $30, available here
Photo: Courtesy of brand
“I added this product to my makeup routine as a bronzer, and I can confirm that it lives up to the ‘transforming’ of it all. I dust this onto my cheekbones and around the corners of my face, giving off a foolproof warm glow that’s lightweight. Two bonus takeaways: If you tan on vacation and your foundation shade is now a little off, this powder helps level out the tone, so you don’t have to buy a new one; and it could also serve as a soft eyeshadow. Truly transformational.” —Diaz
“It’s not easy to create a high-performance ‘clean’ mascara — but somehow, Ami Colé did it. With a formula that has 87% naturally-derived ingredients, including shea butter and jojoba oil, not only am I left with voluminous, long, fluttery lashes, but the formula also never flakes or dries out my lashes. This mascara has made me quit some of my high-end faves.” —Kayla Greaves, executive beauty editor, InStyle
Rose Ingleton MD SuperFruit Gentle Brightening Cleanser, $38, available here
Photo: Courtesy of brand
“I feel like I’ve been going on and on and on and on about this cleanser all year — and with an almost perfect five-star rating on Sephora.com and a few awards under its belt, it looks like I’m not the only one who’s obsessed. It’s made with Dr. Ingleton’s signature Jamaican SuperFruit Blend, sugarcane extract, hyaluronic acid and pro-vitamin B5. Expect your skin to feel nourished and supple — never dry! — after cleansing. Plus, it’s made with coconut surfactants, so it will still give you that satisfying lather, but without stripping your pores. No other cleanser can compete — sorry!” —Greaves
Relevant Skincare One and Done Everyday Cream, $38, available here
Photo: Courtesy of brand
“I have been traveling like a madwoman as of late, and my God, this one-and-done cream really saves my ass (and space in my luggage) every time. The impressive formula offers a blend of moisturizing plum oil, niacinamide, kigelia extract, buriti oil and more — plus SPF 40. After I wash my face, I simply slather this on and go about my business.” —Greaves
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Some responses have been edited for length and clarity.
As the owner of recently-bleached brows, I can tell you one thing for sure: they make a huge difference to your face. Eyes are the windows to the soul but let’s not pretend that eyebrows aren’t just as important. The perfect brow (ahem, Zendaya) isn’t birthed overnight; it takes a lot of training, threading, waxing, and an arduous search for the perfect brow gel. Maybe you use a brow pencil to add depth or religiously apply a brow-growth serum. Either way, topping it off with a brow gel is essential. “Eyebrow gel is the easiest way to tame brows and make them look fuller and groomed,” says makeup artist Tasha Brown, who works with Yara Shahidi, Logan Browning, and Maggie Betts.
“I use clear brows gel and brush brows upwards and out for basic grooming. My go-to technique is to use a brow powder and create small, hair-like strokes in the direction the hair grows in the brows. Then I finish with a generous coating of tinted brow gel for a clean, believable effect.” Like many beauty lovers, Betts’s favorite gel is none other than the fan-favorite Glossier Brow Boy. Ahead, Boy Brow and 14 other gels will keep your brow game strong.
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1
Best Overall
Glossier
Boy Brow
2
Best For Unruly Brows
Anastasia Beverly Hills
Brow Gel
3
Best Waterproof Brow Gel
Wunder2
Long Lasting Eyebrow Gel for Waterproof Eyebrow Makeup
4
Best For Sparse Brows
Ardell
Brow & Lash Growth Accelerator Treatment
5
Best Clear Brow Gel
Benefit Cosmetics
24-HR Brow Setter Shaping & Setting Gel
6
Best For A Budget
NYX Professional Makeup
The Brow Glue
7
Best For Bushy Brows
Makeup by Mario
Master Hold Brow Gel
8
Best For Thin Brows
e.l.f. Cosmetics
Wow Brow Gel
9
Best Soap Brow Alternative
Refy
Brow Sculpt Shape and Hold Gel with Lamination Effect
10
Best For Brow Growth
Eyeko
Brow Gel
11
Best For Fine Brows
Kosas
Air Brow Tinted Clean Volumizing Eyebrow Gel
12
Best For Thin Brows
UOMA Beauty
BROW-FRO Blow Out Gel
13
Best For Bold Brows
MILK MAKEUP
KUSH Fiber Eyebrow Gel
14
Best Clean Brow Gel
Gen See
Arch Support Brow Powder Gel
15
Best Soft Brow Gel
Joey Healy
Brow Structure Clear Set
Joey Healy is a brow expert, brand founder, and owner of Joey Healy Eyebrow Studio.
Jared Bailey is the Benefit Cosmetics Global Brow Expert.
Tasha Brown is a celebrity makeup artist who’s clients include Alicia Keys and Whitney Peak.
“Brow gels are the simplest way to style, redirect, fill, or tame brow hairs,” says Bailey. “It really depends on the nature of your brows, you might use it to comb it up in a pleasing, fluffy manner. You might use it to keep your shape and place all day, or you might use them to really tame stubborn hairs that tend to go crazy on you,” adds Healy.
Why are people using soap as brow gel?
“People love using this hack because it’s an inexpensive way to get a stronghold and help keep your brows in place all day, especially if you have thick, unruly brow hairs,” says Bailey. “It’s actually considered an old-Hollywood secret that has been used by makeup artists on set, in editorial beauty and fashion shoots, and even in drag makeup for decades.” Soap brows are a great way to cheat laminated brows. “It’s a highly stylized look, but to me, it’s not a no-makeup makeup look,” says Healy. “It looks like the brows have been manipulated in such a way. There are a lot of expensive products on the market that are soap brow-like products, but good old-fashioned soap, specifically a clear bar of Glycerine soap, will do the job. I always recommend Pears, it’s just a very simple Glycerine soap that you see commonly around.”
What is the best eyebrow gel?
“Finding the right brow gel for you can be really personal depending on how you want it to perform,” says Bailey. “I love brow gels that don’t get crispy or crunchy and ones that don’t leave a residue,” says Healy. “Sometimes brow gels leave this flakiness behind and I prefer when they leave a pliable, flexible hold. For me, that’s a light to medium weight hold. If you need something a little bit more intense, you can opt for a mustache wax, and I think that’s even better than using a bar of soap. It’s also inexpensive, but it’s made for hair and it does give a bit of more substantial hold. But, most people are good with a basic, medium brow gel, and people don’t always know that you can in fact layer your brow gels.”
What are the different types of brow gels?
“These days, there are so many different types,” says Healy. For Bailey, answering these questions is key to finding your perfect brow gel. “Do you want a strong hold or a light hold? Do you want a gel with a tint or clear? Fiber enhanced gel for volume or something more flat? Quick dry time or something more workable?” The two most common types of brow gels are Brow Setting Gels and Fiber Brow gels. A setting brow keeps hairs in place, while a fiber gel can help the brow look fluffier and more voluminous.
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Why trust ELLE Beauty?
This article was written by Beauty E-Commerce Writer (and recent bleached eyebrow convert) Tatjana Freund. Freund has interviewed countless leading makeup artists, and enjoys exploring new beauty trends.
Chloe Hall Beauty Director Chloe Hall oversees all beauty coverage at ELLE.com.
Nerisha Penrose Beauty Commerce Editor Nerisha is the beauty commerce editor at ELLE.com, covering all things beauty (and fashion and music).
Tatjana Freund Beauty Commerce Writer Tatjana Freund is a Beauty Commerce Writer, covering makeup, skincare, and haircare products and trends.