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Tag: e-readers

  • The Best Gadgets of December 2025

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    The time for gift-giving is over. Now, all that’s left is the few days until New Year’s revelries and the resulting hangover. So while we’ve all been spending time with friends and family, the folks on Gizmodo’s consumer tech desk have also had the chance to reminisce on the year’s best, wackiest, wildest, and worst tech products. Thankfully, there were a few standout products that have kept things interesting even as we slide into the new year.

    Long-promised gadgets, including pop-out mobile controllers and 360-camera drones, finally saw the light of day in December. In the same month, we went hands-on with some great, affordable earbuds and even an at-home facial device. December’s gadgets also proved that you can’t trust everything companies tell you, especially regarding newfangled AI devices. Senior consumer tech reporter James Pero tested out a purported “AI translator” that proved so bogus, the company that made the device asked us not to review it.

    Next year will be a standout for gadgets. Come January, CES 2026 will unleash a deluge of tech products on our heads. Companies like LG, Samsung, and more are already promising all-new TVs and monitors to showcase your shows, artwork, and even the occasional bit of odd 3D gaming content. We expect to see more laptops, speakers, AR glasses, bird feeders, and far too many gadgets promising AI will change everything. At the same time, the ongoing RAM shortage caused by the proliferation of AI data centers will inevitably spike prices for all computing products, from desktops to laptops to game consoles. We can already tell that 2026 will—somehow—be even more chaotic than 2025.

    © Raymond Wong / Gizmodo

    Shark’s facial device is built to keep you from spending extra money at the salon for something you can do just as easily at home. The device includes several attachments that will help exfoliate your skin, tighten pores, and boost circulation. There are a few too many moving parts to get it working, but actually using the device is relatively easy and fun.

    See Shark FacialPro Glow at Amazon

    Soundpeats Air5 Pro Plus Review 4
    © Raymond Wong / Gizmodo

    The Soundpeats Air5 Pro+ prove you don’t have to spend well over $200 to get excellent portable audio. The $130 earbuds have a comfortable fit and an incredibly clear, even sound considering the price. The ANC on the earbuds was also surprisingly robust, partially aided by the tight, comfortable fit.

    See Soundpeats Air5 Pro+ at Amazon

    Antigravity A1 Review 03
    © Raymond Wong / Gizmodo

    There is no drone like the Antigravity A1. It’s weird, occasionally perfunctory, and easily the most innovative drone to arrive in years. Instead of a single gimbal-mounted lens, the drone uses a 360 camera. Combined with the AR headset, this lets you experience the skies like the good witch Glinda from The Wizard of Oz, floating in a giant bubble in the sky. The drone also uses a unique aim-and-fly controller that is easier to comprehend for any drone novices.

    See Antigravity A1 at Best Buy

    Mcon Mobile Controller 14
    © Raymond Wong / Gizmodo

    Mobile controllers are better when they are—well—mobile. MCON takes that idea and runs with it thanks to its MagSafe disc that connects to your phone. A single button press pops open to reveal a full suite of game controls, TMR joysticks and analog triggers included. Sure, it won’t feel as ergonomic as a regular controller or other Backbone-like mobile controllers, but it’s certainly the most portable of the bunch.

    Boox Note Air 5c 1
    © Kyle Barr / Gizmodo

    There are a few big reasons you don’t want the Boox Note Air 5C e-notetaker. Its color E Ink display won’t look as sharp as a regular iPad screen with its limitation of only 4,096 colors. It’s not as fast as other, non-E Ink devices, either. But for reading and taking notes with a wider color spectrum available, you won’t find many more devices for cheaper, at least not one with E Ink. It helps that the Boox Note Air 5C feels nice in hand and comes with a fantastic stylus.

    See Boox Note Air 5C at Amazon

    Epilogue Sn Operator Playback App Screenshot
    © Epilogue

    The same company that brought us the excellent GB Operator now has a new way to let you play physical Super Nintendo or Super Famicom cartridges on your PC, Mac, or Steam Deck. Like the similar $50 device built for Game Boy games, the $60 SN Operator hooks up to your PC and then uses software emulation to let you play your retro titles. The device will let you rip your game files to the PC, and it will support your saves on console or PC. In addition, the SN Operator has extra benefits, like checking for the authenticity of your cart. The connected app also supports RetroAchievements.

    Snowsky Disc
    © Snowsky

    MP3 players will have their day in the sun once more, judging by how big audio nostalgia has become as of late. The Snowsky Disc is an MP3 player with a few modern amenities, including a circular touchscreen for controls. Otherwise, the digital audio player has ports for a 3.5mm and 4.4mm headphone jack alongside USB-C. It supports up to a 2TB microSD card, so there’s no shortage of songs you can potentially pack into this pint-sized audio device. The MP3 player may eventually come to the U.S., and we’re hoping it does soon so we can finally escape the hell that is Spotify.

    Jlab Epic Pods Anc 3
    © Raymond Wong / Gizmodo

    There’s one big reason to pay attention to JLab’s latest ANC earbuds: battery life. The Epic Pods cost $100 and promise around 13 hours of battery life when outside the case. When charging regularly with the case, JLab promises that you can get a total of 50 hours of run time without having to plug the pod in. The sound may not be the peak of quality, and there are plenty of solid earbuds that come in at cheaper prices. Still, for longevity, the Epic Pods have many beat for that price.

    See JLab Epic Pods at Amazon

    Pebble Index 01 Smart Ring 23
    © Pebble

    Pebble creator Eric Migicovsky’s first non-watch product for his revived brand was bound to be controversial. The Index 01 is a very simple product with a simple premise. It is a stainless steel ring built for offering users a chance to record thoughts when on the go. The small button activates the microphone, and thankfully there’s no internet connection or subscription needed. There’s also no sign of unnecessary AI integration like on so many other smart wearables. The catch is that the device does not have any rechargeable battery. When you’re done, Pebble expects users to send it back to the company to be recycled.

    Soundwave Robosen
    © Robosen

    Ever since Robosen debuted its first Transformers self-transforming kit with its Optimus Prime figure, we’ve wondered how long it would be before we could get the fan-favorite communications lieutenant for the dastardly Decepticons. Robosen finally showed off its Soundwave figure that will automatically collapse into a tape deck. Here’s the important part: it won’t play your old cassettes, but it will act as a Bluetooth speaker. The figure will cost an astronomical $1,400, so just know there are far cheaper speaker options available elsewhere that—unfortunately—don’t transform into a cool robot.

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    Kyle Barr

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  • Here’s What I’m Gifting My Fellow Book Lovers This Year

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    I love losing myself in a good book, and I’m not the only one. Finding great gifts for book lovers isn’t just about testing for the best e-reader (which we have!) or rounding up all the accessories worth adding to your Kindle (we’ve done that too), but rather it’s about setting up your favorite reader to keep enjoying stories.

    You can help your favorite reader enjoy another story with anything from a new reading gadget and a handy accessory to cozy items to settle in for a nice, long reading session. After all, if there’s anything we’ve learned from the rise of #BookTok, it’s that there’s no lack of accessories and items that can make a reader happier than ever. Here are our favorite gifts for book lovers we’re shopping this season.

    Be sure to also check out our other buying guides, including Best Kindles, Best E-Readers, Best Kindle Accessories, Best Tablets, and Best Digital Notebooks. If you’re on the hunt for more gifts, don’t miss our guides to the Best Viral Gifts, Best Gifts for Bird Lovers, Best Subscription Boxes for Gifting, and many more.

    Updated October 2025: We’ve reorganized this guide and added new gifts from PopSockets, Strapsicle, BukSuk, Passion Planner, James Wax, East Fork, Beautiful by Drew Barrymore, Eberyjey, and Ugg, plus we’ve included new book sets.

    Featured Gifts

    Our Favorite Kindle

    Amazon Kindle Paperwhite (2024, 12th Generation)

    Jump to review

    A Fun Case and Grip

    PopSockets PopCase Kindle and PopGrip

    Jump to review

    A Sleek Sleeve

    The Quirky Cup Collective E-Reader Sleeves

    Jump to review

    Table of Contents

    A New E-Reader

    When I got back into reading, I fell in love with ebooks and getting free copies from the library that I would read on my Libby app. That year, for my birthday, I was gifted a Kindle from two different people, and I’ve never looked back. Whether they’re a new reader looking for a better or one who’s complaining about how heavy their books are, an e-reader makes for a great solution (and you can still get those free library books on it!).

    Amazon

    Kindle Paperwhite (2024, 12th Generation)

    If they don’t have a Kindle, the 12th-edition Paperwhite is our favorite one. It’s got a warm front light and great battery life, and it comes in a fun pink color. Upgrade to Signature for an auto-adjusting light and more storage (aka more books!).

    Kobo

    Libra Color

    If they have an e-reader but want the option to use color, the Kobo Libra Color is the best option. It lets them use a range of colors as they read, and you can add on a stylus to turn it into a digital notebook. It’s got page-turner buttons, which are great and something you won’t find on Kindle.


    E-Reader Accessories

    From cute cases to handy straps that make reading easier, there’s no lack of fun options to add to a Kindle or other e-readers.

    PopSockets

    PopCase Kindle and PopGrip

    PopSockets has a new collection of Kindle cases that have a MagSafe ring, so you can easily pop on a PopSocket grip. The Curled Up With a Good Book design has a matching case and grip you can use together.

    Strapsicle

    E-Reader Hand Strap

    These straps from Strapsicle make it really easy to hold up an e-reader. They’re easy to attach, and I even find just using one of the two straps secures it. The limited-edition neon collection is super fun and worth shopping before it runs out.

    The Quirky Cup Collective

    E-Reader Sleeves

    This stylish sleeve is a great gift to give an e-reader user who loves to take their device on the go. It’ll keep it protected without taking up more space.

    Lamicall

    Gooseneck iPad Holder

    I struggle with a wrist cyst that makes holding up my Kindle for long periods uncomfortable. This tablet holder works great for tablets and e-readers alike, and it lets my book hover over my head hands-free.


    Accessories for Physical Book Readers

    No e-reader? No problem. These book lights solve the constant struggle for a book reader: darkness getting in the way of their reading.

    Vekkia

    14 LED Book Light

    Our favorite reading light is a super versatile clip-on with an adjustable gooseneck. The two swiveling light bars have seven LEDs each.

    Glocusent

    LED Neck Reading Light

    This lightweight neck light is a great option if your reader might hate clipping something onto the pages. It has three light warmths and six brightness settings.


    Book Bags

    If the book lover in your life is known for toting their e-reader or book of choice everywhere they go, here are some fun accessories for carrying them around (and for logging their thoughts as they read!).

    Hello Clio

    The Original Kindle Belt Bag

    This cute belt bag isn’t too much wider than a normal one but packs a soft internal pocket made for carrying a Kindle Paperwhite or base Kindle.

    New York Public Library

    Library Card Tote Bag

    This tote bag screams “I love books” in the best way possible. It’s a great size with, nice long straps that make it super comfortable to wear.


    Stickers, Journals, and Annotation Tools

    Whether they’re looking to decorate their e-reader or the pages of their books, there’s a fun add-on here for every kind of reader.

    Strapsicle

    Sweet Stickers

    Strapsicle recently launched stickers, with both a sweet and spicy pack. It’s a nice-size set that could easily decorate multiple e-readers.

    Papier

    Reading Journal

    If they’re constantly crushing a new read, get them a journal to track everything they’ve read and how they liked it.

    Book Tabs

    I don’t like primary colors while I annotate my books. This is a similar but much larger pack of book tabs I found at my local Daiso, and the pastel colors are much more pleasing on the eyes as I mark up my book pages.

    Passion Planner

    Passion Highlighters

    I love these highlighters for my paper planners, and they’re a great option for readers who light to highlight their passages. There’s a highlighter and pen end for each color if they like to underline.


    Reading Vibes

    Gifts for your local book lover aren’t just giving books and book items. Help them set the mood while they read with these cozy gift ideas.

    James Wax

    Reading Time Candle

    The label says it all. Give them a candle to alert everyone they’re busy reading. I’ve tried all four scents you can choose from, and my favorites are the mimosa and white tea scents.

    Sony

    WH-1000XM6

    Help them block out the world while read (or take part in immersion reading, where you listen to the audiobook while you read the physical book at the same time) with our favorite noise-canceling headphones.

    East Fork

    The Mug

    Give them a gorgeous mug to stay hydrated with their drink of choice while they read, whether that’s a nice cup of tea or a hot toddy.

    Beautiful by Drew Barrymore

    Beautiful Electric Kettle

    They’ll need some hot water with that cup of tea, and this chic electric kettle is both stylish and affordable without slacking on performance.

    Ugg

    Men’s Neuman

    Give the gift of happy, cozy feet with our favorite set of men’s slippers. Our WIRED reviewer says these slippers hold up well and have the classic Ugg front, with a low back that makes them easy to slip on and off.


    Gorgeous Books and Boxed Sets

    Looking to give the gift of a true book? These box sets and illustrated editions are worth collecting.

    Lord of the Rings Illustrated Editions

    If there’s a book I want to get my husband that he’s already read, it’s these beautiful illustrated editions of Lord of the Rings, The Hobbit, and even The Silmarillion.

    One Piece

    Maybe they’ve been a One Piece fan for years. Maybe they’re a new fan after seeing the Netflix series. You can start their collection of the still-running manga or even give a couple initial volumes to get them hooked on the original.

    Crescent City Boxed Set

    If they’re fans of A Court of Thorns and Roses, it’s official: They’ll need to read Sarah J. Maas’ other series, Crescent City, to keep up with what happens in the next ACOTAR book. The first one is my favorite.

    Judy Blume Essentials (Boxed Set)

    by Judy Blume

    These are a great series of books if you’re shopping for an elementary reader or teenager. The books have held up, with Blume’s themes still resonating years later.


    Book Subscriptions

    Buying a book for someone can be hard if you’re not sure what they’re into or what they’ve already read. But covering a few months of a subscription is the gift that gives over and over again.

    Audible

    If you know someone struggling with time to sit down and read, give them an Audible subscription so they can listen to books while they drive, do chores, work out, and so much more.

    Book of the Month

    Subscription

    Book of the Month is a subscription for the reader who loves physical books. Every month, there are five to seven titles to choose from that ship right to their door (they can skip months if nothing catches their eye).

    Parnassus

    Signed First Editions Club

    WIRED reviewer Adrienne So has subscribed for years (on and off) to Parnassus Signed First Editions, from novelist Ann Patchett’s store in Nashville, Tennessee. The books are mainly literary fiction, with occasional nonfiction. Every book she’s gotten has been an absolute banger.


    Power up with unlimited access to WIRED. Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today.

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    Nena Farrell

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  • Is the Kindle Colorsoft Too Late? Amazon Reveals What Took So Damn Long to Catch Up

    Is the Kindle Colorsoft Too Late? Amazon Reveals What Took So Damn Long to Catch Up

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    “Right now, we’re seeing the highest sales of Kindle in more than a decade—20 billion pages are currently read every month,” claims Panay. “And it turns out the majority of this new cohort are millennials and Gen Z—this is the fastest growing segment.”

    Kevin Keith goes further, explaining that while social media used to be a distraction from books, it’s now a driving force for selling Kindles to new, younger readers. The “BookTok” phenomenon, he says, has a lot to do with that, and the hashtag, which includes people sharing book reviews and recommendations on TikTok, has amassed almost 39 million videos and more than 200 billion views.

    “There’s definitely a bit of a TikTok/BookTok effect right now, and this has also transcended into Reels, into Instagram, into Facebook,” Keith says. “So you see across the board in terms of the social media impact that used to be a headwind, that used to be pulling people away from reading—now it’s actually driving people to read.”

    “It’s been more than two years now that we’ve seen this growth rate,” he adds. “When we say sales are at their highest in a decade, this is after multiple years of double-digit growth.”

    There is data to suggest this might be the start of a wider trend, with the e-reader market expected to start growing again between now and 2029. Keeping the emotional connection between readers and their books is important in this, insists Panay, who cites this as a reason why people will swallow the $120 hike over the best-selling Kindle Paperwhite.

    “Value is not in the look and feel of a device,” he says, without hesitation. “Value is in the emotion you’ll be able to pull out of having a color screen. At this point it’s a choice, and that’s what’s beautiful. If you want color, it’s now there for you.”

    Whether better late than never works out for Kindle remains to be seen, but Panay is banking on that emotional connection playing its part. In an overly connected world, he says that for its users, Kindle is a sanctuary—a device with no distractions, no notifications. Of course, books have been doing that for centuries.

    “That sanctuary is very real,” says Panay. “You pick up a book [on your Kindle] and you start reading … multitasking doesn’t exist because you disappear into that moment. We need some of that right now, more than ever.”

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    Christopher Hall

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  • The First Color Kindle Is Here

    The First Color Kindle Is Here

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    Photograph: Brenda Stolyar

    There’s also the Kindle Paperwhite Signature Edition, which has all the same features as the standard Paperwhite plus an auto-adjusting front light, wireless charging, and double the storage at 32 GB. Both versions also come in new colors including Metallic Raspberry, Metallic Jade, and Metallic Black.

    The Kindle Paperwhite and Paperwhite Signature Edition are available now for $160 and $200, respectively, and they ship immediately.

    Amazon also announced an all-new Kindle Paperwhite Kids. It has all the same features as the standard Paperwhite—it’s faster, thinner, and brighter—but comes with kid-friendly cases, some of which feature new designs. It also comes with a year’s subscription to Amazon Kids+ subscription (its kid-friendly content library), parental controls, and a two-year warranty.

    The 2nd-Gen Kindle Scribe

    The second-generation Kindle Scribe, designed for note-taking and reading, comes with a few new features on the inside and out. The display sports white borders with a paper-like display to mimic the look of a traditional sheet of paper. Meanwhile, the Premium Pen (sold separately) now has a soft-tipped eraser that feels like the one you’d find on a No. 2 pencil.

    A person using a stylus to scribble on the screen of a Kindle Scribe a teal ereader with interactive screen

    Photograph: Brenda Stolyar

    There are a few new software features in the Scribe too. There’s Active Canvas, which allows you to write directly within the book you’re reading (this was a big complaint we had with the original when we reviewed it). While making notes, it’ll flow around the text and anchor the ink to the exact spot you annotated. That way, if you resize the text or the book layout changes, it won’t lose its spot. In the future, you’ll also be able to take advantage of expandable margins—so you can write in the side panel and hide the notes when you’re done.

    And if you thought you were safe from generative artificial intelligence in a hardware launch story about Kindles, you were wrong. Say hello to “Refined Writing” and “Summarization.” With Refined Writing, you can tap a button to refine your notes into a script font so that it’s legible but also looks more presentable. Summarization quickly summarizes pages of notes into bullets within a script font that you can share directly from the notebook tab.

    You can preorder the new Kindle Scribe now for $400, and it ships on December 4.

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    Brenda Stolyar

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  • The Barnes and Noble Nook 9-Inch Lenovo Tablet Is Startlingly Affordable

    The Barnes and Noble Nook 9-Inch Lenovo Tablet Is Startlingly Affordable

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    We like e-readers because they’re easy on the eyes and relatively simple, with one use case: reading. The Nook, which is made by Barnes and Noble, has been a solid e-reader option since 2009, and the brand has released several traditional tablets along the way. This year, it updated its tablet made in collaboration with Lenovo.

    Though it’s branded a Nook, it’s not quite an e-reader. You can read on it—it comes with the Nook app loaded—but it’s the 2024 version of the Tab M9 running Android 13, so it’s a tablet first. That’s not necessarily a bad thing. Given the relatively cheap $150 price, it means you or your kid can get a pretty decent tablet without spending hundreds.

    Reading Room

    Photograph: Medea Giordano

    The 9-inch, 1,340 x 800 display is small enough that you could throw it in a purse, but you could still comfortably stream your favorite shows while traveling or walking on a treadmill. This isn’t the most intense display you can find in a tablet, but I still watched clear YouTube videos at 1080p, and with Dolby Atmos, they sounded clear too.

    There’s an actual headphone jack (hallelujah!), or you can connect Bluetooth headphones for listening to music or audiobooks. If you’re set on seeing the richest colors and intense contrast, you probably want something better, but you’re also probably not trying to find a tablet in this price range.

    It comes with 64 gigabytes of storage for all your books and apps, or you could add your own microSD card to expand it to 128 gigs. You’ll get up to 13 hours of battery life, but expect a few hours less if you’re mostly streaming video.

    While in the Nook app, you may want to turn on reading mode in either chromatic for color books to lower the color temperature or grayscale to make the screen black-and-white. But this is still an LCD screen, so it’s not as easy on the eyes as a dedicated e-reader. One thing I don’t like about the Nook app is that swiping through pages is similar to how you swipe to close out of an app, so I frequently found myself on the home screen instead of the next page.

    The tablet has a notification-free mode that you can set up for any apps you choose, and I would suggest adding the Nook app to that list. E-readers are nice because they’re distraction-free, so turning off notifications helps get this focused feeling back.

    Tablet screen showing various app icons and a search bar

    Photograph: Medea Giordano

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    Medea Giordano

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  • Kindle’s 15-year anniversary is a reminder simplicity is king | CNN Business

    Kindle’s 15-year anniversary is a reminder simplicity is king | CNN Business

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    CNN Business
     — 

    Len Edgerly, a 72-year-old podcaster from Cambridge, Massachusetts, has spent the last 14 and a half years talking about his favorite tech product of all time: the Kindle.

    Edgerly, who records a weekly podcast called “The Kindle Chronicles,” has spoken to authors, readers, publishing industry experts and Amazon executives — even founder Jeff Bezos, twice — about his appreciation for the e-reader in more than 700 episodes.

    “I use the most basic Kindle, which is under $100,” said Edgerly, who said he’s owned about 30 Kindle devices over the years. “I love how small it is and fits in my pocket. It’s the one that most disappears when I read something. It’s like holding nothing but the words.”

    Amazon

    (AMZN)
    launched the original Kindle on November 19 2007, pushing the publishing industry to further embrace digital books and also kickstarting the e-commerce giant’s hardware efforts. In the 15 years since then, the tech industry has seen smartphones and tablets rise and surpass the e-reader space, but the Kindle’s e-ink display, compared to an LCD display, still draws fans by offering the most natural reading experience with limited eye strain.

    “The Kindle Chronicles” sometimes gets 2,000 downloads per episode, according to Edgerly, a niche but loyal listener base. A Kindle group on Reddit has more than 202,000 active members, ranking in the top 1% in terms of size, with users posting what they’re reading and taking pictures of the places where they bring their e-readers. There are also Facebook appreciation groups, and Kindles have been been spotted over the years in the hands of celebrities on vacation or in the background of popular shows such as “The Big Bang Theory.”

    The Kindle dates back to an earlier era of single-use, digital devices, from the iPod to cameras, that launched in the 2000s before smartphones became ubiquitous. Its staying power may be a testament to this approach, at least for a certain subset of users.

    “Much of the longevity for this type of single-use case device is that they just do one thing very, very well,” said David McQueen, a research director at ABI Research.

    Although the e-reader category has shrunk over time — many market research firms have stopped tracking sales and Amazon does not publicly share Kindle sales numbers — the Kindle continues to see demand as a reading device for a handful of reasons. It’s intuitive, can hold thousands of books, features a long battery life, is lightweight and upgrades aren’t always necessary. Amazon can keep Kindle prices relatively low because the business model is all about selling books, not selling hardware, McQueen said.

    Kindle, which was codenamed Fiona in its early days, sought to provide the best type of hardware for e-reading at a time when nothing else was on the market. The day it launched, it sold out in the first five and a half hours.

    “Our supply chain and manufacturing teams have had to scramble to increase production capacity,” Bezos said in a letter sent to shareholders at the time, which was shared publicly in 2017, on the tenth anniversary of its launch. “We knew Kindle would have to get out of the way, just like a physical book, so readers could become engrossed in the words and forget they’re reading on a device. We also knew we shouldn’t try to copy every last feature of a book — we could never out-book the book.”

    Bezos made good on that promise. Over the years, the Kindle has offered larger screens and touchscreens, the ability to adjust font size and spacing, and better processors and battery life. It improved its illumination with the Kindle Paperwhite, added waterproofing with the Kindle Oasis, launched a Kids Edition, and, most recently, introduced an e-pen for writing with the Kindle Scribe.

    The Kindle’s specs have gotten smarter, too. The first Kindle’s battery had to be recharged every other day if the wireless connectivity was turned on and had an internal storage of 250MB — enough for 200 medium-length books. Now, the battery lasts for up to six weeks, has 16GB of storage for thousands of books, and weighs 5.5 ounces (nearly half the weight of the original). Likewise, the original Kindle had access to 90,000 books in the Kindle Store compared to 13 million books now in the Kindle Store. The original cost was $399; now it starts at $99.

    Still, the Kindle today is strikingly similar to the original. Corey Badcock, head of Kindle product at Amazon who joined the company eight years ago, told CNN Business that’s been a strategic decision.

    “The vision of Kindle is that it’s always been about reading a book with the advantages of it being digital and portable,” Badcock said. “Year after year, people told us they don’t want notifications on the device or browser to watch YouTube. … People love the sanctuary part of it; that it is distraction free.”

    In 2017, Amazon told CNBC it had sold “tens of millions” of Kindles in its first 10 years. Badcock declined to share updated Kindle sales numbers but said the “business continues to grow and expand.”

    Linn Huang, an analyst at IDC Research, believes the most significant part of Kindle’s legacy is that it helped kickstart Amazon’s development of consumer tech devices. “It isn’t so much that the Kindle e-reader is still around, it’s that it launched Amazon as a consumer device manufacturer, and holy hell look at how far they’ve come in that regard,” she said.

    Amazon’s current lineup of hardware devices includes the Fire tablet, the Firestick media streaming gadget and the Echo smart speaker. Huang believes the Kindle will likely remain part of that lineup for another 15 years.

    “We’ll still have e-reader fanatics just like we still have those who prefer paper,” she said. “The more interesting question is will Kindle be broadly considered retro tech like vinyl record players or arcade cabinets of today?”

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