The Beverly Hills flagship showcases Roman craftsmanship and Hollywood glamour
As the rest of the city geared up for the holiday season, Bulgari prepared to have its Los Angeles presence shine brighter than ever.
In late November, the Italian high jeweler unveiled its new Beverly Hills flagship on Rodeo Drive. Right on the corner where the famed street meets Brighton Way, Bulgari exudes cosmopolitan luxury that expertly blends its historical Roman DNA with Hollywood magnificence.
“Los Angeles has long been a source of inspiration for Bulgari, a place where cinematic glamour meets bold creativity,” Bulgari North America President Hervé Perrot shared in a statement.
Credit: Courtesy BulgariThe 5,834-square-foot boutique is radiant on the shopping district corner. Inspired by Bulgari’s Fifth Avenue store in New York City, the façade features more than 1,000 Rosettas — a mesh motif that nods to the brand’s 1930s heritage bracelet.
Inside, the Beverly Hills flagship pays homage to Bulgari’s craftsmanship. The main-floor ceiling flaunts the brand’s eight-point star symbol and a handmade gypsum Serpenti detail, a representation of eternity, rebirth and wisdom. Neutral tones, touches of gold and white marble further reference Southern California and Italy. The grand staircase channels the magnificent sunsets found in both regions. A curtain made by Venini from 1,400 glass elements encases the curved path.

Credit: Courtesy BulgariThe main floor invites shopping for perfume, watches, handbags and fine jewelry offerings, while the mezzanine is dedicated to high jewelry. The curation of pieces showcases Bulgari’s most esteemed collections, including Serpenti, Octo, Divas’ Dream, B.Zero1 and Tubogas.
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By opening its new flagship just ahead of the 2026 award season, Bulgari primes itself for film and television’s top stars as they head to the industry’s most exclusive ceremonies throughout winter. Last year, the high jeweler turned heads at the Golden Globes when Zendaya dazzled in a Bulgari High Jewelry necklace with an oval Paraiba tourmaline and 48 carats of diamonds. Later in the season, Selena Gomez wowed in an elegant Old Hollywood look that paired an embellished, off-the-shoulder Ralph Lauren gown with Bulgari’s Shape of Matter High Jewelry necklace, pulling focus with a 10.16-carat diamond drop.
Haley Bosselman
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