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[ad_1] Newswise — Researchers from Boston University published a Journal of Marketing study showing that tapping into consumers’ sense of ownership prompts them to place a higher value...
[ad_1] Newswise — Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal...
[ad_1] Newswise — Researchers from University of Leeds, University of Vienna, and University of Pennsylvania published a new Journal of Marketing article that examines why consumers develop negative reactions...