Newswise — Researchers from Boston University published a Journal of Marketing study showing that tapping into consumers’ sense of ownership prompts them to place a higher value on products from…
Read more Circular take-back programs enhance consumer value and address climate crisisNewswise — Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates…
Read more Digital brands opening physical stores: Advantages & channel sales challengesNewswise — Researchers from University of Leeds, University of Vienna, and University of Pennsylvania published a new Journal of Marketing article that examines why consumers develop negative reactions towards acquired brands…
Read more Do acquisitions harm the acquired brand? Identifying conditions that reduce the negative effect
