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  • This Summer’s Hottest Sneaker Is Very Familiar

    This Summer’s Hottest Sneaker Is Very Familiar

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    Every summer, I’m faced with the same, annoying issue: what is going to be my go-to shoe? What’s the shoe that is being shoved on my foot as I run hastily out the door, already late to my prior commitments? For the daytime, I need something functional, able to be dressed up or down…for the night, a trendy platform that won’t kill my ankles and toes.

    And no, the daytime option shouldn’t always be a pair of flip-flops. While I would love to traipse around in my Rainbows all day, fashion icons would scoff at my choice of thong sandal if I wore them out too much. Lisa Vanderpump believes everyone should wear heels all the time, but even I can’t commit to that.

    And since I always wear my summer shoes down to their soles, I will be getting my money’s worth out of them…so they have to be good. And they have to match with almost everything – biker shorts, denim shorts, maybe a sundress if I want. Normally, the go-to option would be a stark white sneaker like the Air Force 1 or perhaps a New Balance 550 if I wish.

    But this year, something has changed.
    Summer’s hottest sneaker isn’t new by any means…in fact, it’s a classic in both the soccer (or should I say football?) world and the fashion world since I’ve been alive. That’s right, everyone is obsessed with the adidas Samba sneaker again.

    @dailycarinaibsen wait for it 😒 #adidas#adidassamba#musthave#popularsneakers#sneakers#samba#fyp#denmark♬ original sound – 👀

    The Samba is a flat-style shoe so iconic that I can perfectly picture in my head as I write this. Created for indoor soccer stars, the classic model was predominantly black with the white stripes on the sides. And while Sambas weren’t always the public’s favorite streetwear sneaker, they most certainly are now.

    Everyone famous you know is wearing the shoes. Don’t believe me? See Harry Styles, Jacob Elordi, Kaia Gerber, Emily Ratajkowski, and Bella Hadid. Or maybe check out
    the shoes Katie Holmes, Rihanna and A$AP Rocky all wear. The list could go on if I had the time, but I don’t. Go to any trendy neighborhood, trendy bar, or trendy influencer’s feed — you’ll see them.

    The Samba has been around since 1950, and has been featured on the feet of iconic figures in pop culture. So much so, that they have cycled as a staple in the closets of the rich and the famous. The best part? They’re accessible to the not-so-rich-and-famous.

    The original
    adidas Samba sneakers skyrocketed into a streetwear staple, making any outfit instantly cooler…but it was the collabs with high fashion brands like Gucci that solidified their place in the fashion world. Gucci x adidas highlights both of the brands classic looks: for adidas, the Gazelle style, for Gucci, pops of color with hints of suede in the shoe.

    Similarly, adidas collabed with German-based luxury brand Kith, where they shared their take on the Stan Smith and the sister of
    the Samba, the Gazelle. With more affordable pricing than the Gucci collaboration, Kith is one of the trendier brands on the market right now.

    @carly_mcdowell Replying to @kristinnicolemiller_ adidas sambas outfit inspo as seen on the celebs + fashion girlies! #adidassambas#adidassamba#celebstyle#celebrityoutfits#haileybieberstyle#kendalljennerstyle#bellahadidstyle#streetstyleinspo♬ B.O.T.A. (Baddest Of Them All) – Eliza Rose & Interplanetary Criminal

    GQ has called it the sneaker of the summer for the past three summers, a fan favorite of influencers and trend followers alike. However, the high fashion connoisseurs hate them. Calling them overdone, others lamenting that they wouldn’t be “caught dead” in the fan-favorite shoe.

    So, if you want a shoe that’s insanely trendy…and truly will never go out of style…then the
    adidas Samba is for you. And if you’re a fan of Quiet Luxury or Stealth Wealth, the Gucci collection might be for you.

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    Jai Phillips

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  • A Legendary Pairing Falls Short: Another Failed Tiffany’s Campaign

    A Legendary Pairing Falls Short: Another Failed Tiffany’s Campaign

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    In a world of luxury items, we are no strangers to high-end fashion brands intermingling with mass-market fashion. Hermès, once known for producing saddles, eventually made their way into the world with their bags. Louis Vuitton, the luggage empire, is now a leading face in fashion weeks everywhere. Tiffany, however, has stuck to jewelry.

    Tiffany’s robin’s egg blue demeanor and solid silver have satisfied customers for countless years. But recently, they’ve decided to market to a different, younger demographic. Look no further than their most recent attempt with the “1837 Collection” collaboration with Nike for the 40th anniversary of the Air Force 1.

    For Nike, it’s another score. For Tiffany, it leaves questions. The brand, acquired by LVMH in 2021, has hailed multiple collabs with big names like Jay-Z & Beyonce, Hailey Bieber, and Blackpink’s Rosé in an attempt to reach a younger generation of sales. Yet, longtime Tiffany fans have had an issue with most of these campaigns.

    Jay-Z and Beyonce for Tiffany

    Tiffany & Co.

    The $400 AF1 is all black leather with a robin’s egg blue swoosh, complete with a Tiffany silver shoe horn, silver brush, attachable silver whistle, and laces. Dropping on March 3, the resale value already rests at $1,850 on StockX. And while Nike has successfully collabed with other LVMH brands like Dior and Louis Vuitton, Tiffany’s take on the iconic Nike classic falls short.

    The shoe itself does little to represent Tiffany’s brand identity. The shoe buckle on the laces is leather when there is a clear opportunity to incorporate Tiffany’s well-known silver. The predominantly black leather is no ode to anything about the brand. People are saying they’re trying too hard to appeal to sneakerheads, suggesting buying the shoe to melt down the silver appliques.

    It’s not Tiffany’s only grasp at relevancy with a younger crowd this year, either. The brand released a sold-out NFT, solidifying the notion that they are aiming for a new audience. It follows the controversial “Not Your Mother’s Tiffany” campaign from July 2021.

    Campaign by Sharif Hamza, street photography Maxwell Schiano for Tiffany.

    The campaign brandished buildings with billboards of models against a plain backdrop sporting t-shirts and loose denim. Accompanying the new, edgy look were slogans like “tell us again silver’s dated…we dare you.” The idea? They’re no longer the Tiffany’s that your mother wore…they’re cool now.

    But the longtime supporters of the silver jewelry titan took offense. Why alienate one sector of consumers to appeal to another? What was wrong with your mother buying Tiffany? And what was wrong with the classic, luxurious feel that Tiffany once provided?

    Just like Victoria’s Secret taking away the Angels to promote diversity, Tiffany missed the point. People love the timeless look of Tiffany, and they don’t care that their mother owned it. People’s mothers own Cartier and every girl out there still wants the LOVE bracelet. They want a solid brand identity that doesn’t mold to a specific age range.

    We’ve seen plenty of examples of successful rebrands in recent years. The return of “dad shoes” like New Balance, ASICS, and Crocs have all been welcomed with open arms. Brands you once declared dead are resurrected.

    And yet, surprisingly, Tiffany is still raking in the cash. They reported a record year in 2022 with the high jewelry revenue doubling. However, every campaign is alienating a potential customer.

    When you think about Tiffany’s, you think of Audrey Hepburn-esque luxury. So why are they trying so hard to change that? Maybe they’re losing customers in the older age range and feel they need to force their way into younger markets by any means necessary. Or maybe they’re just too out of touch to realize that no one likes a copycat.

    With creative director Ruba Abu-Nimah stepping down this year only two years after being appointed, it’s tough to imagine how Tiffany will mold their brand identity. While fans are calling for embracing tradition and sticking to what they know, Tiffany appears to be doing just fine on their own.

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    Jai Phillips

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