ReportWire

Tag: Advisory Boards

  • An Expert Explains Why You Need a Personal Board of Advisors | Entrepreneur

    An Expert Explains Why You Need a Personal Board of Advisors | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    By the early 2000s, working for a single company for your entire career was rare. The new normal was fluid. Employees became more likely to move between organizations, or even switch industries entirely. Job mobility offers flexibility, but it also leaves many of us feeling overwhelmed and looking for guidance.

    How can we best draw on others’ support as we forge our own careers? I’m a professor of management at Babson College who has spent decades studying how mentors boost individual development and organizational success. After teaching thousands of students and executives, there’s one piece of advice I give everyone:

    You need to build a personal board of advisors to help guide your career.

    A personal board of advisors is a small part of your overall network: It’s a group of people invested in your success who you can turn to for advice and support. Here are five of the most important things to know about building your board of mentors.

    Related: What You Need to Know About Building a Small Business Advisory Board (and Why You Need One)

    Quality is more important than quantity

    A personal board of advisors falls between the solo guru you turn to for every question, and your 500-plus LinkedIn connections. It’s a smaller network of people who care and provide support for you throughout your career, including peers and role models. This network changes over time to reflect what you need at different career stages, as you will rely on them for everything from providing practical advice to advocating on your behalf.

    An extensive contact list does not translate to a better network. Prioritize high-quality connections over high-quantity networks. Try making a list of how many people you actually discuss your career with. You’ll notice it’s smaller than you may have thought.

    Here are the three characteristics to look for in a high-quality relationship:

    1. Positive intent — You and your mentor are both entering with good intentions and assume the best of each other.
    2. Mutuality — You’re both present and engaged when you’re speaking. You have a genuine connection and aren’t just trying to get something out of each other.
    3. Vitality — You leave the conversation feeling energized rather than drained.

    Don’t put all your eggs in one basket

    Everyone benefits from mentoring relationships. My research shows that mentees are happier, more satisfied in their careers, get promoted faster and learn new skills. Mentors get many of the same benefits, plus loyalty among their team and a reputation for supporting others.

    However, a common mistake people make when seeking mentorship (and that companies make when setting up mentorship programs) is relying on one person. More than 92% of Fortune 500 companies have mentoring programs in place. But many of these are 1:1 models, where an employee is matched with a single mentor. That’s a lot of pressure on a single relationship and whether you hit it off.

    More importantly, you need multiple perspectives on your personal board of advisors. Sometimes, you need support from within your organization. Other times, you need an external eye. Sometimes, you want a person who shares your existing interests. Other times, you want someone who shares new interests you’re looking to explore.

    Related: 8 Steps to Creating an Effective Advisory Board

    People are more willing to help than you think

    Reaching out can feel daunting. Everyone’s busy, and it can feel like you’re asking a lot. But research on reciprocity shows that when someone asks for help, our immediate instinct is to offer it. People are flattered to be asked for their advice and mentorship. That doesn’t mean you’ll always get a “yes,” but it should make you feel more confident asking.

    When you reach out or first meet a mentor, think through how you present your story. This is an introduction, not a sales pitch for why this person should mentor. Be honest; if you’re editing your story to strengthen a relationship with a mentor, it might be a sign to seek someone else.

    Take advantage of the moment when you’re new at an organization to reach out to people. There’s never an expiration date on seeking mentorship. But the first few months of a new job offer a natural alignment: It’s when you most need support and when other people are most inclined to give it.

    Your peers are some of your best mentors

    The most underrecognized and underutilized mentors are your peers. As you progress through the ranks into more senior positions, the pool of available mentors above you shrinks. By the time you get to CEOs, who don’t have a boss, peers are the main option to receive mentorship.

    Adding peers to your personal board of advisors is helpful at every career stage. A lot of peer mentorship is informal and spontaneous. Structure, however, can also be helpful. Set up a recurring time to meet, whether it’s once a week or once a year. And, as with other mentors, it’s best to have a diverse group of people with different perspectives.

    Peer mentoring allows us to grow through the advice we receive as mentees, but also as the mentor who’s offering said advice.

    Related: Randi Zuckerberg: Don’t Search for That ‘Pie-in-the-Sky Mentor’

    It’s on you to develop your personal board of advisors

    With the shift toward greater job mobility, companies stopped taking responsibility for cultivating employees’ entire career trajectories. The formal mentoring programs large companies have in place are aimed at developing employees in their role within the organization, not looking out for your career as a whole. You now need to be intentional about building your own career networks. No one will do it for you.

    Many executives I work with feel lonely in their professional journey. Oftentimes, the only person they’ll discuss their career with is their spouse or partner. They come to understand that they haven’t paid enough attention to their own growth and development.

    Even as an expert who teaches about building networks, I sometimes forget to focus on my own. But I remind myself that creating and maintaining quality relationships with multiple mentors is good for me, good for my advisors and good for my employer.

    It’s a win-win-win worth investing in.

    [ad_2]

    Wendy Murphy

    Source link

  • Hackers Aren’t The Only Unseen Enemy Behind Cyber Attacks

    Hackers Aren’t The Only Unseen Enemy Behind Cyber Attacks

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    The booming numbers of cybersecurity threats have compelled every C-suite executive and board members to pay closer attention to their cybersecurity hygiene. However, they don’t share the same lens while watching their information security posture. And here’s where a disconnect arises.

    A recent global survey of C-suite executives indicates that around 71% of board members have severe gaps in knowledge regarding cybersecurity and threats their organizations face.

    Whether we talk about data breaches compromising sensitive business information or exploiting consumer identities, executives and heads of information security (InfoSec heads) are already geared for the worst. But the senior management isn’t sure why they need to spend more on their cybersecurity budget.

    While InfoSec heads often emphasize security and risk management as a part of their job, board members often link cybersecurity as a part of their business but hardly consider it as one of the foundations of modern business success.

    Related: Learn How to Protect Your Business From Cybersecurity Risks

    As a result, their communication mismatches and challenges them to translate cybersecurity risks and potential business implications.

    In a nutshell, no matter how much they’re aware of cybersecurity risks and increasing threats, most board members can’t understand how cybersecurity and cutting-edge technologies translate into the underlying business risks.

    So, what needs to be done from an executive’s end to translate the risks? Let’s figure it out.

    Communicate risks of cybersecurity through effective storytelling

    The way you interact with your board leaders makes all difference. And effective storytelling is undoubtedly the best way to convince them.

    Though storytelling isn’t a new concept since humans have used it for centuries to convey a strong message, executives can leverage its true potential to help process crucial information.

    Stories have been a part of our lives from childhood, and various studies suggest that the human brain is wired for stories. And a compelling narrative could eventually evoke an emotional connection and change behavior and attitude.

    Now, while talking with your leadership while utilizing storytelling, you must ensure that you’ve done your homework to support your story to leave an impact. Otherwise, it would be good for nothing.

    Share some data and insights, and talk about the latest tools and technologies that can be incorporated into your processes that could make a huge impact. Moreover, depicting your competitor’s cybersecurity best practices can also help impact your board leaders.

    Also, you could use real-life examples of organizations that ignored their overall cybersecurity hygiene, which resulted in financial and reputational losses. This could be a great way to reinforce your opinion besides the story you crafted.

    Related: Harness the Power of Storytelling to Transform Your Business for the Better

    How to prepare for your conversation with board members

    As a board member, you need to be sure enough that you understand your board’s mindset to connect with them at an individual level. And it would be great if you could first know how they look at the importance of cybersecurity and threat management for the organization.

    Once you understand their perspective, it’s time to create your steps of action to convey your message and ensure they’re convinced that cybersecurity is an absolute necessity and not a luxury for your business growth.

    Here’s what you need to do before beginning a conversation with your board members:

    • Educate them about the latest compliances: Most of the time, your senior management isn’t aware of the latest data privacy and security compliances. And this could be the reason they aren’t in favor of stretching their cybersecurity budget. You must educate them regarding the latest compliances and the consequences of non-compliance. One great example is non-compliance with the General Data Protection Regulation (GDPR), which eventually lead to hefty fines and reputational damages.
    • Board member’s background research: Researching the background of your board members could be the first step to understanding their mindset and approach toward overall business growth. Analyze their past experiences, educational background and personality to ensure you hit the right chord while convincing them about cybersecurity and underlying risks.
    • Learn their goals and priorities: Another crucial step is to learn about your leader’s priorities and goals. Do they often think about organizational growth without increasing the overall security budget? Do they keep cybersecurity as a part of their business but not a priority? Is there any way they could relate to organizational growth through cybersecurity best practices for customers and employees? Once you’ve figured out these questions, the next step is to portray your version of information security and its direct impact on your business growth. And for this, you can leverage the latest stats, competitor data and data related to the latest breaches.

    And ultimately, your C-suite executives, like everybody else, would be convinced that cybersecurity hygiene is undeniably a foundational aspect of their business. It’s your responsibility to ensure you’re on the right track and narrating the right story through which they’ll relate and act.

    Related: Cybercrime Could Cost the World $10.5 Trillion Annually by 2025

    Final thoughts

    The modern executive’s role is undoubtedly predominantly people-focused. And getting trapped between highly technical IT staff and leadership that focuses on growth while making cybersecurity-related decisions could be an uphill battle.

    However, the key to business success without compromising security lies in incorporating cutting-edge technology that fosters growth, builds customer trust and maintains compliance.

    And a modern executive must navigate business success by convincing board members regarding the need for cybersecurity best practices to jump on the digital transformation bandwagon.

    [ad_2]

    Rakesh Soni

    Source link

  • How a Clinical Advisory Board Can Grow Your Business

    How a Clinical Advisory Board Can Grow Your Business

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    Our is anything but “average.” We don’t churn out content or try to sign anyone and everyone as clients. Instead, we value quality and only work with people who share our philosophy. I’m extremely proud of the relationships we build with our clients and the marketing we produce for their dental practices, but I’m constantly looking for ways to do more and be better. I’ve always believed that you should surround yourself with people who have different skills and abilities than you do, and fortunately, I’ve been able to do that through the team we’ve built and our clients. That is also the reason my agency has a Clinical Advisory Board.

    Related: How To Create An Effective Advisory Board

    Why we have a Clinical Advisory Board

    Our Clinical Advisory Board, or “the CAB,” as I like to call it, is made up of some of the most successful dental professionals in the industry who have agreed to share their experiences and expertise with us as well as with other practices that are interested in taking their marketing to the next level. The CAB allows me and my team to dig a lot deeper than some other marketing agencies are able to and really address the issues that dental practices in particular are facing in the marketplace.

    While I have over two decades of experience in marketing for the dental industry, neither my partner Shawn nor I am a in today’s economy. When I was working in the , doing the marketing for a national dental laboratory, I noticed one lab was collaborating with a doctor as a resource. That partnership stuck with me, and when I started my own company, I wanted to recreate that same type of alliance, knowing that it could only be beneficial to me, my company and the dental practices I would be working with.

    We started the Clinical Advisory Board at my agency because we wanted to relate to our clients, their experiences and their actual needs more fully, and we also wanted some oversight from real clinicians. We use the CAB as a sounding board and a resource to deepen our knowledge of the current state of the dental industry and what is happening in the various markets my company serves across the country.

    Related: The Benefits of Bringing in an Advisory Board

    How the Clinical Advisory Board benefits our business

    To establish the CAB, we invited some of the most engaged and successful dentists we know to participate. It was important for me to have professionals in the field provide feedback on marketing. We wanted a group of dentists we could call on to answer clinical questions and to help us take our marketing beyond what is typically “expected.” I knew that having this group of clinical advisors to work with would distinguish our agency from other marketing agencies that rely solely on their general marketing experience and don’t delve deeper into industry specifics.

    Having the CAB keeps us on the cutting edge of dental marketing. The dentists who participate give us information about what is happening right now and what trends they are seeing among their patients and within their individual markets. Not only is this valuable information from a business standpoint, as it allows us to be far more competitive than we would otherwise, but it is also valuable for the dental practices we work with. The information we get from CAB members helps us anticipate our clients’ needs and gives us more authority in our decision-making.

    I’m not the kind of person who settles for what is acceptable. I always want to strive for more. When it comes to my company, my team, and the way we do marketing, I’m not afraid to ask for a clinical opinion. It’s the best way to perfect our craft and be more effective. Sharing the information I receive from our CAB members also keeps me accountable to my current and potential clients, because I cannot put something out there I don’t fully stand behind.

    There is always something new to learn in marketing and in , which makes the CAB an extremely useful resource. Without it, we would definitely have less of a competitive edge. Establishing the Clinical Advisory Board for our agency is one of the best decisions my partner and I have made for our business.

    [ad_2]

    Jackie Cullen

    Source link