Store Brand vs. Name Brand: Slash Your Grocery Bill by up to 33%

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Editor's Note: This story originally appeared on The Penny Hoarder. What’s in a name? A lot actually. We often default to certain brands when shopping simply because of the name on the package — and the reputation that comes along with it, thanks to clever advertising. We buy Bounty paper towels because they’re the “quicker picker-upper” and Frosted Flakes because “they’re gr-r-reat.

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Kristin Kurens (The Penny Hoarder)

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