Years of consumer data, focus groups, and field research underscore OG brand’s new look and product lineup
DENVER–(BUSINESS WIRE)–Ripple, pioneer of fast-acting, water-soluble THC, recently unveiled its first rebrand since launching in 2016, as well as the addition of Revive, a new CBG dissolvable product. The rebrand is the culmination of an internal effort harnessing years of industry research and consumer feedback. Ripple has long held a cult following in Colorado thanks to its uniquely convenient form factor and ability to deliver reliably enjoyable experiences. The updated brand matches Ripple’s unrivaled product performance with a visual presentation of the same caliber.
“We’re a legacy brand in Colorado, and we wanted both our current diehard and future consumers to have a product that meets its promises — both from an experience and visual perspective,” said Missy Bradley, VP of Marketing of Ripple. “Our research showed that consumers come back to Ripple because it’s the most convenient, reliable, and discreet product on the market. With this rebrand, we’re leaning into what makes us unique and supporting it with a premium aesthetic.”
In concert with the rebrand, Ripple is also adding a CBG product to its flagship lineup. Revive — a 1:1 blend of THC and CBG — brings another functional edible to the current dissolvables suite, which includes: Pure (THC), Balanced (1:1 THC:CBD), Relief (40:1 CBD:THC), and Sleep (2:1 THC:CBN). Ripple products are unflavored, water-soluble powders that can be added to any food or beverage to give consumers ultimate control over their cannabis consumption.
“Ripple is a first-of-its kind product,” said Justin Singer, CEO of Ripple. “We have long held the belief that product quality comes first, and with this rebrand we get to see all facets of the Ripple product elevated. By adding Revive to our suite of products, we’re better able to serve the needs of our consumers by providing innovative and consistent products across the cannabinoid spectrum.”
The updated Ripple lineup, including Revive, is now available at partner dispensaries across Colorado. Visit tryripple.com to learn more.
About Ripple
Ripple produces the most convenient, discreet, and reliable edibles, including: Ripple, the original fast-acting, water-soluble THC powder; Ripple QuickSticks, flavored powder to pour on your tongue; and Ripple Gummies, the only gummies made with Ripple.
Science and innovation lead the charge at Ripple, where we strive to provide consumers with accurate information and consistent products, backed by research and technical substantiation. Our mission is to improve people’s lives through cannabinoids. We pride ourselves on great products, great people, and great science. We are singularly focused on quality, which to us means doing things the right way, right from the start. Learn more: TryRipple.com
Contacts
Media Contact:
Missy Bradley, Ripple
[email protected]
(409) 474-7753
Sean Hocking
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