Quiet Luxury Poster Girl Sofia Richie Grainge Thinks It “Sounds Really Nice,” But Isn’t Her

“Quiet luxury” and “stealth wealth” may be the lifestyle buzzwords a la mode, but one of the trend’s anointed mascots isn’t as all-in on the label. Sofia Richie Grainge, she of glowing skin (does she have pores?) and flawlessly fitted ‘fits, isn’t so quick to embrace the terms.

“Quiet luxury, the term, it sounds really nice, so I’m not knocking it,” she said in an interview with Who What Wear. “But [my stylist] Liat Baruch and I started working together properly about three and a half years ago, and when we met, our word was ‘timeless.’”

Whatever you want to call it, Richie Grainge’s wedding to Elliot Grainge on the French Riviera in April, complete with three custom Chanel couture outfits, caused a frenzy amongst the stylish social media set wanting to emulate the 24-year-old’s understated, immaculately-tailored styles, trying hard to look like they’re not trying hard at all.

For Richie Grainge’s part, she admits that she put a lot of effort into making her wedding look effortlessly luxe. “There was not one thing with my party planner that I didn’t want to be involved in,” she said of the wedding, which she called “a fairy-tale moment.”

“I wanted to pick the flowers. I wanted to pick the color of the linen. Every single thing about my wedding had Virgo written all over it.”

So in true Virgo fashion, she has announced that she’ll be launching a clothing line of her own. She hasn’t announced when or what it’s called or, honestly, really much of anything about it. She doesn’t plan to be the face of the line, but the one thing she will confirm about it: Vibes, baby.

“The aesthetic is very my vibe,” she said. “I made sure, trying on every single sample, that it embodies the aesthetic that I’ve been wearing. It’s 100% me.”