Puregold Welcomes Filipino Hip-hop Icon Flow G in New Collaboration – The Pop Blog

As anticipation builds among the country’s music enthusiasts, Puregold gears up to welcome another high-profile talent to their esteemed Tindahan ni Aling Puring lineup. Joining the ranks of Puregold’s signature green and gold brand ambassadors is none other than rising hip-hop icon Flow G, who recently teased the collaboration with an Instagram post from the recording studio featuring a conspicuous Puregold bag.

Flow G joins an illustrious roster of musical talents led by alternative pop band SunKissed Lola and the beloved girl group BINI. While the inclusion of Flow G alongside SunKissed Lola and BINI may seem unexpected, it underscores Puregold’s commitment to championing Filipino musicians across diverse genres.

Known offstage as Archie dela Cruz, Flow G is widely regarded for spearheading a new era in Pinoy hip-hop and OPM. Recognizing the significance of his platform, Flow G is eager to partner with Puregold in fostering a deeper appreciation for Filipino music and amplifying narratives that resonate with audiences nationwide.

Flow G’s journey to success has been marked by triumphs and challenges since rising to prominence in the mid-2010s. Despite facing obstacles such as detractors, diss tracks, and the inherent hurdles of carving out a solo career, Flow G persevered with chart-topping hits like “RAPSTAR” and “High Score,” solidifying his place in the industry. Through this collaboration with Puregold, Flow G aims to share his inspiring journey of resilience and unwavering dedication to pursuing one’s passion.

Fans of Flow G, BINI, SunKissed Lola, and OPM alike are eagerly awaiting the forthcoming sonic adventure brought to life by Puregold and its esteemed collaborators.

Stay tuned for updates and be sure to subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok to catch all the latest news and announcements.

About the Writer

NeP-C Ledesma

NeP-C Ledesma is a millennial writer and entrepreneur full of curiosity about our abstract world. She devours Psychology, food, Philosophy, and prefer cats as her all-time company. Pop Culture is her kryptonite.

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