A recent survey commissioned by Elmer’s found that most kids want to partake in hands-on, screen-free activities, but don’t know where to start. Millennial parents especially know that Elmer’s isn’t just a household staple, it’s a catalyst for confidence and cognitive development – and now is the perfect time to share the Elmer’s magic with the younger generations.
Everyday, parents are overwhelmed with a “crisis of creativity” as they struggle to come up with creative, hands-on activities for their children in an effort to reduce screen time. School breaks, rainy weekends and hours of downtime, keeping your children entertained is an endless battle – and that’s why Elmer’s Glue launched ELMER’S CREATIONS, a new creative hub featuring a series of activities designed to amuse and inspire kids young and old – from making your own peelable nail polish to creating “clinging” window art.
“In our recent survey, we found that while children prefer hands-on activities, the average child reportedly spends 13 hours in front of a screen per week,” said Nikki Lesperance, Elmer’s Director of Brand Marketing (Yahoo! Finance). “In an effort to encourage hands-on development, we want to help parents confidently provide craft options that foster their children’s sense of inner creativity while intellectually stimulating them. We’re happy to roll out Elmer’s Creations to give kids the creative confidence to explore and make things themselves.”
– JC