Forget Barbiecore pink, because next year is all about red.

After much anticipation, Pantone recently announced the color of the year for 2023: Viva Magenta.

“An unconventional shade for an unconventional time,” the brand said in a Dec. 1 statement on Instagram. “Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.”

The electrifying hue, a sort of big sister to the popular Barbie pink trend, is all about embracing one’s boldness in the New Year.

“Viva Magenta writes a new narrative,” The Pantone Institute shared. “Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint.”

Magenta was also chosen for its hybrid-like qualities since it blends the old with the new. After all, it not only has historical value but is a window into the future.

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