Beleaguered movie subscription service MoviePass has officially returned, seeking to rebuild its reputation with a revised model and new subscription options. After an extensive beta phase, MoviePass officially relaunched on May 25, making subscriptions available to the general public.
During its initial run, MoviePass offered unlimited movie screenings for $10 per month. However, the company faced financial challenges, compounded by the COVID-19 pandemic, leading to its 2020 bankruptcy filing. Now, MoviePass offers four subscription plans, each with trade-offs and limitations.
The new plans introduce a credit-based system, where subscribers receive credits to exchange for movie showings. The number of credits required varies based on theater location, film popularity, and showtime. Subscribers can carry forward unused credits for up to two months.
MoviePass provides standard monthly plans across the United States, excluding NYC and Southern California. The Basic plan costs $10 per month and provides 34 credits (1-3 movies). The Standard plan is priced at $20 per month and grants 72 credits (3-7 movies), while the Premium plan costs $30 monthly, offering 113 credits (5-11 movies). The Pro plan, priced at $40 per month, gives subscribers 640 credits, allowing one movie per day for a month.
For customers in the NYC metro area and Southern California, MoviePass has adjusted pricing and credit allocations. The Basic plan is available for $20, offering 68 credits per month (1-3 movies), while the Standard plan costs $30 and includes 140 credits (3-7 movies). The Premium plan, priced at $40 per month, provides 200 credits (5-11 movies). The Pro plan, available for $60 per month, allows up to 30 movies.
Although the company emphasizes an “unlimited” plan, clarification from MoviePass via Polygon reveals that it’s a “flashier sell” for the Pro plan, which allows subscribers to watch a maximum of 30 movies monthly.
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