Milky Skincare Is Everywhere—Derms Explain Why It’s Having a Sudden Renaissance

With milky skincare products trending throughout summer and now well into fall, we thought it was time to ask a dermatologist to weight in. “Skin milk is the name often given to skincare products that have a milky appearance,” explains cosmetic dermatologist Dusan Sajic, MD, PhD, of Sajic Skin Science. “They typically do not contain actual dairy. The term ‘milk’ in this context describes the product’s texture and consistency.” Milky cleansers, lotions, serums, and more designed to be creamy, smooth, and light on the skin (similar to the qualities of milk) are formulated to provide gentle hydration and cleansing.

According to Sajic, skincare products with milky formulas have risen in popularity recently due major skincare movements that could very well have altered the beauty industry for good—minimalist skincare (commonly referred to as “skinimalism“) and the natural/clean beauty movement. “With the trend leaning towards minimalist skincare and ‘skinimalism,’ many consumers are seeking simple, effective products that serve multiple purposes. Skin milks often fit this bill,” he continues. “The name ‘skin milk’ resonates with consumers who are looking for more natural, uncomplicated, and ‘clean’ skincare products.”