Manchester United has revealed its new 2024/25 home kit, and it’s creating quite a buzz among fans. The kit, designed by adidas, features the Snapdragon brand for the first time, marking a significant partnership between Manchester United and Qualcomm Technologies, Inc. This collaboration is set to bring innovative experiences to fans around the world.
Snapdragon Partnership: A New Era for Manchester United Kits
This season, Manchester United’s home kit isn’t just about a new design—it’s about a new partnership. Qualcomm Technologies, Inc. is now the club’s principal shirt partner for both the men’s and women’s teams. The Snapdragon logo prominently displayed on the kits symbolizes this new relationship. Snapdragon processors are found in over 3 billion devices globally, including smartphones, PCs, virtual reality glasses, and more. This partnership extends beyond the home kit, with the Snapdragon brand also appearing on the away and third kits.
Launch Highlights: Cantona, AR Experiences, and Pre-Season Tour
The new home kit launch was marked by a promotional video featuring Manchester United legend Eric Cantona. The video celebrates the creativity and passion that Cantona embodied as a player, themes that the collaboration with Snapdragon aims to bring to life for fans. Additionally, the launch includes an augmented reality (AR) experience. By scanning the Snapdragon logo on the front of the kit, fans can virtually step onto the pitch at Old Trafford and access exclusive Manchester United content throughout the season.
Fans will get to see the new kit in action during Manchester United’s pre-season tour in Europe and the US, with a notable match against Real Betis at the Snapdragon Stadium in San Diego on July 31. This match, part of the Snapdragon Cup, will be the first opportunity to see the new kit in action.
Fan Reactions and Expectations
Reactions from fans have been mixed, as with any new kit launch. Some are excited about the fresh look and the innovative features that Snapdragon brings to the table, while others are more traditional and take time to warm up to changes. The inclusion of AR experiences is a significant step towards engaging fans in new ways, allowing them to feel more connected to the team. This feature is expected to be a hit, particularly with younger fans who are tech-savvy and looking for more interactive experiences.
Conclusion: Availability and What’s Next
The new Manchester United home kit featuring the Snapdragon brand is a significant step in blending sports with technology. Available now, the kit will soon be followed by the release of the away and third kits later in July. As the season progresses, fans can look forward to a series of innovative, Snapdragon-powered experiences that will enhance their engagement with the club. Whether you’re a die-hard fan or a casual follower, this new era of Manchester United kits promises to offer something exciting for everyone. For more details, you can visit the official Manchester United website.
Al Hilal
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