Fashion
Lady Gaga Channels Lydia Tár in Her New Dom Pérignon Campaign
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The art of the ad is not lost upon us. That’s why, every season, we round up our favorite photographs, commercials, campaign stars, and concepts—and for spring 2023, there’s already plenty of content to covet. With the new year has come a fresh round of ad campaigns featuring top talent from the luxury houses: Prada’s spring 2023 campaign, titled “A Touch of Crude,” features sultry images of Hunter Schafer, model (and photographer) Guinevere van Seenus, Letitia Wright (who wore a stunning Prada dip-dye gown to this year’s Golden Globes), and more. For its own spring 2023 men’s advertisements, Loewe tapped Josh O’Connor—who just wrapped filming Luca Guadagnino’s tennis tale Challengers opposite Zendaya—and Franco-Congolese actor Stéphane Bak. The two go fully surreal in the campaign, while O’Connor evokes a Baroque painting in one image, with pillows, candelabras, and a straw Loewe bag piled onto his lap. Meanwhile, Kendall Jenner stars in Proenza Schouler’s latest campaign alongside Arca and Selena Forrest—debuting the New York-based label’s Bar Bag in key looks from the spring 2023. Check back here often as we track the latest surprise stars and eye-catching images of the season.
Just five weeks after Burberry’s creative director, Daniel Lee, released his first “creative expression” for the brand in the form of a fresh campaign, the designer is back with yet another iteration of this new era. Since September 2022—when Lee decamped from Bottega Veneta to take on the role formerly occupied by Riccardo Tisci—the industry has wondered what the young designer who brought Bottega from Italian heritage label to the hottest thing on red carpets worldwide will be able to do for Burberry. This time, Lee has stayed consistent with the aesthetics of creative expression number one, tapping Tyrone Lebone to photograph names like Skepta, Vanessa Redgrave, and Georgia May Jagger wearing classic, signature pieces from Burberry.
Jagger, pictured here, lounges on top of the most luxe bean bag chair we’ve ever seen.
Son Heung-min, the South Korean soccer star, also features in the campaign—wearing, of course, the brand’s unmistakable check pattern.
Dom Pérignon x Lady Gaga
When Lady Gaga linked with Dom Pérignon back in October of 2021 on a limited-edition collection of rosé wines, the campaign imagery depicted LG in all her Chromatica era majesty (it makes sense, given the creative direction of those ads, which celebrated the musician’s “Queendom”). But the second iteration of this partnership comes with an altogether different set of imagery. In “Chapter 2,” Gaga is photographed in black-and-white by Mario Sorrenti; she is dressed in simple but chic eveningwear, her hair worn loose and down and with minimal makeup—which might call to mind her recent Oscars performance.
Dom Pérignon x Lady Gaga
The campaign also features a video by Yoann Lemoine (aka Woodkidd) with choreography by the Belgian dancer Sidi Larbi Cherkaoui.
Dom Pérignon x Lady Gaga
Along with the campaign, Dom will release its highly anticipated Vintage 2013 wine—which has spent the past 10 years aging in the French label’s cellar.
Blackpink superstar Jennie’s next Calvin Klein campaign has finally dropped—and with her sweet feline friend in tow, no less. The musician, along with fellow campaign stars Michael B. Jordan, FKA Twigs, Kendall Jenner, and Aaron Taylor-Johnson, were photographed by Mert and Marcus Piggott for the series, which is an extension of the brand’s “Calvins or nothing” concept.
Jennie, shown here in CK’s classic underwear set, features prominently in the ads, which feature a pared-down and stripped-back look at major celebrities.
Kendall Jenner does her best homage to “nothing gets between me and my Calvins.”
…and embodies a Risky Business spirit in white tube socks.
FKA Twigs cuts an impressive figure from beneath a CK denim overshirt.
CaIf you needed any more proof that aughts models are making a comeback, look no further than Acne Studios’s latest campaign. In it, 2000s super Devon Aoki (aunt to Yumi Nu, sister to Steve Aoki) is photographed in Los Angeles by Dutch visual artist Carlijn Jacobs in Acne’s latest wears.
“The campaign reimagines the cult model as a mysterious, enigmatic muse,” a statement from Acne read.
She may be known outside of fashion circles for her acting chops in the Fast and the Furious, but Devon Aoki has officially re-staked her claim on house campaigns.
When Jessica Stam made her return to the New York Fashion Week runway for the fall 2023 season at Dion Lee, audible gasps could be heard from fans in the crowd who’d followed Stam’s career since the early aughts. The Canadian model went on to walk at Anna Sui, Brandon Maxwell, and Thom Browne, before jetting off to Milan to appear at Missoni, Ferragamo, and Tomo Koizumi. Now, Stam is solidifying what fashion folk are calling “The Stamissance”—by starring in Marc Jacobs’s latest campaign, which sees the model posing alongside her namesake purse.
The Stam Bag, which debuted on Jacobs’s fall 2005 runway and became an “It” accessory during the aughts before it was retired in 2013, is the latest addition to the (M)Archives collection—and will be available in two sizes. To celebrate the revival of the Stam Bag, Marc Jacobs tapped a group of the most famed names from the aughts: Ashanti, shown here, among them.
Selma Blair also features in the advertisements, which were shot by Harley Weir.
Ashlee Simpson tries on a black mullet (and Marc Jacobs Lili Kiki platforms) in the campaign.
Jennifer Lopez makes her debut as Intimissimi’s new global ambassador in the Italian lingerie brand’s spring 2023 campaign. Selected for her “strong and modern sexiness,” Lopez lounges in her handpicked selections from the brand’s latest line.
Zoe Kravitz for Omega Watches
Courtesy of Omega
Omega has revealed their Seamaster Aqua Terra with a star-studded campaign. The house tapped their familiar-faced brand ambassadors, Zoe Kravitz, Eddie Redmayne, and Zhou Dongyu to pose in the new style. The watch offers shoppers a variety of dials colors to choose from, and is meant to celebrate the individuality of each wearer. The campaign emphasizes the personality of each ambassador through their chosen color. To find out more about the Seamaster Aqua Terra, check out omegawatches.com.
Omega Introduces the Seamaster Aqua Terra with a Star-Studded Campaign
Eddie Redmayne for Omega Watches
Courtesy of Omega
Pomellato Celebrates International Women’s Day
For the 6th year in a row, Italian heritage jeweler, Pomellato honored International Women’s Day with an awareness campaign featuring a cast of glass-ceiling breakers and notable names. New to the Pomellato family is actress Joey King, who joined “Pomellato godmother” Jane Fonda in the campaign. Italian volleyball star and LGTBQ+ Icon, Paola Egonu and Iranian professional climber and women’s rights activist, Nasim Eshqi are also featured. This year’s video campaign focuses on the topic of freedom, and what that means to each woman today.
Pomellato Celebrates International Women’s Day
“Pomellato godmother” Jane Fonda poses for the brand.
Celine’s “Portrait of a Musician” Series
Hedi Slimane has done it again. The Celine creative director and photographer is known for his intimate portraits of famed rock and rollers (see: Julian Casablancas farther down in this gallery, whom he shot at the Chateau Marmont)—but legend has it that the iconic artist Bob Dylan has always been something of a white whale for the designer. Now, Slimane has achieved his decades-long goal of photographing the musician. For the latest installment of his “Portrait of a Musician” series—which has previously featured Kevin Parker of Tame Impala, Leikeli47, and many more—Dylan sat with his guitar for black-and-white photographs consistent with Slimane’s quiet but impactful style. The photoshoot took place in Malibu back in December 2022.
For Gucci’s latest fragrance campaign celebrating its Guilty perfume, the Italian house tapped A$AP Rocky (here, showing off his movie-star good looks) also known as the father of Rihanna’s son; Julia Garner, and Elliot Page in old Hollywood-esque headshots.
Just imagine hanging out with these three—excuse me, I mean these five, perfume bottles included.
Under photographer Glen Luchford’s soft lighting, Page, Garner, and Rocky become emblems for the campaign—“an ode to self-acceptance, friendship and love in all its forms,” according to Gucci.
Each star was shot inside a home, evoking the feeling of “magnetic moments of connection.”
For spring 2023, Alexander McQueen tapped a whole host of A-listers—Naomi Campbell, pictured here; and Sadie Sink among them—to slip into the brand’s latest designs for a short film created by Jonas Åkerlund.
Sadie Sink dons McQueen’s latest riff on the kimono, this sculptural sleeveless gown, in a hall of mirrors. In the London-set video, French actress Pom Klementieff, singers Yseult and Mette, and model Nyagua are filmed standing against strong backdrops—from an industrial underground parking garage to St. Paul’s Cathedral.
Yseult in the new Alexander McQueen ads.
Ferragamo creative director Maximilian Davis chose photographer (and W favorite) Rafael Pavarotti to execute his bright, sultry, and multicolored vision for the Italian house’s spring 2023 advertisements.
Against the dramatic shade Ferragamo’s signature red, the label’s new house codes come into focus: elegance, ease, exacting tailoring, and, as the brand puts it, “contemporary clarity.”
Julian Casablancas and his bands, The Strokes and The Voidz, may be synonymous with New York City—but the influence their music has on Los Angeles’s thriving rock scene cannot be understated. Hedi Slimane, creative director of Celine and noted rock star photographer, is well aware of this fact, and has chosen to celebrate it in his singular, artistic manner. For the latest installment of Slimane’s “Portrait of a Musician” series—which has previously featured Kevin Parker of Tame Impala, Leikeli47, and many more—the designer assumed his position behind the camera, as he’s done since the early 2000s, when he documented the rock and roll resurgence in downtown Manhattan. Here, Casablancas poses on the roof of the iconic Chateau Marmont in West Hollywood.
The photographs, a combination of environmental shots at Chateau Marmont and studio portraits, capture Casablanca’s rebellious spirit. Of course, Slimane knows all about the Strokes singer’s rabble-rousing; the two have been hitting dive bars in the Lower East Side together since the early aughts.
Casablancas strikes a power stance poolside at the Chateau Marmont, wearing one of what’s become Slimane’s signature silhouettes at Celine: an extra long bar jacket with lapels so sharp they could cut diamonds.
And, as any true rockstar does—Casablancas wears black shades in every frame. We love to see it.
Sure, Irina Shayk and Kendall Jenner are supermodels, but the real star of Marc Jacobs’ spring 2023 campaign is the designer’s sky-high platform Kiki Mary Janes. Photographed in Los Angeles and styled by Alastair McKimm, the ads make the case for wearing your favorite accessories and not much else.
Kate Moss made waves when she walked Matthieu Blazy’s spring 2023 show titled ‘the world in a small room.’ Now she’s back starring in the Italian label’s ad campaign in the exact same look she wore on tne runway. Much like Blazy’s vision for the house, the visuals are pared pack and minimal which allow the house’s Andiamo bag to shine. The new must-have accessory features a fresh iteration of the house’s signature intrecciato technique and its name, which means “let’s go,” in Italian is meant to inspire your next adventure.
Burberry’s newly minted creative director, Daniel Lee, is seeking to make his mark on the brand. Since September 2022—when Lee decamped from Bottega Veneta to take on the role formerly occupied by Riccardo Tisci—the industry has wondered what the young designer who brought Bottega from Italian heritage label to the hottest thing on red carpets worldwide will be able to do for Burberry. On February 6, Lee released his first “creative expression,” as the brand is calling it, in the form of a fresh campaign bearing a new logo—and the return of Burberry’s famed Prorsum line, which was axed in 2015.
The ads feature some of London’s finest, including Skepta, Shygirl, Lennon Gallagher (the son of Oasis frontman Liam Gallagher), Vanessa Redgrave, and many more, all photographed by Tyrone Lebon. Here, the South Korean actress Jun Ji-Hyun poses in one of Burberry’s unmistakable signature: the camel trench coat.
Emily Ratajkowski turned her spring 2023 campaign with Tory Burch into a family affair. Along with fellow models Vittoria Ceretti and Ugbad Abdi, EmRata’s son, Sylvester (whom she lovingly refers to by his nickname, Baby Sly,) makes his debut in a few of the photos shot by Jamie Hawkesworth.
Photographed at golden hour in the Hollywood Hills, the foursome appear in key looks from Burch’s spring 2023 collection—including a range of mirrored gowns, Italian wool blazers, satin skirts, and new ivory and denim jacquard “T” monogram totes.
According to the brand, this particular campaign aims to “celebrate the strength of women and the power of femininity, motherhood, and family”—a concept that Brian Molloy evoked in the runway looks he chose for the ads. Sylvester, of course, opted for a lime green monster costume for his campaign look. How many three-year-olds do you know who can say they’ve made that kind of impact?
Proenza Schouler Spring 2023
Kendall Jenner is no stranger to being a campaign star—but it’s safe to say the latest images from Proenza Schouler’s spring 2023 feature the model in a brand-new light. Appearing in looks from the label’s latest runway presentation, Jenner features in the campaign alongside Arca and Selena Forrest.
Proenza Schouler Spring 2023
Davit Giorgadz photographed the campaign, which served as a debut for Proenza Schouler’s latest accessory: the Bar Bag, shown here.
Proenza Schouler Spring 2023
The brand described its spring 2023 collection as “an unabashed cacophony of…the sensual and tactile qualities that bring pleasure to life.”
Proenza Schouler Spring 2023
The “sensual tactile textures roaming free” in this collection are put on brilliant display in the photographs of Jenner.
Skims Valentine’s Shop Campaign
Simona Tabasco and Beatrice Grannò stole hearts around the world as the breakouts of The White Lotus’s Sicily-set second season, and now they’re starring in Skims’s 2023 Valentine’s Shop Campaign.
Skims Valentine’s Shop Campaign
Real-life friends for over a decade, the Italian duo brought their natural chemistry onscreen as the mischievous Mia and Lucia on the HBO smash hit. For the sensual and sweet Skims campaign, they model pink and black colorways of the brand’s best-selling Fits Everybody and Silk collections. “Having the opportunity to work alongside my friend Simona and to experience our first global fashion campaign together is something very special,” Grannò said.
Skims Valentine’s Shop Campaign
The sets also feature vintage-inspired lace detailing. “To be featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding,” said Tabasco.
Gucci’s Jackie 1961 Campaign
Please, move out of Dakota Johnson’s way—she’s got errands to run. In Gucci’s latest campaign celebrating its The Jackie 1961 bag, the actress heads to yoga, meets a friend for lunch, and goes out on the town in images that look like a paparazzo snapped them streetside.
Gucci’s Jackie 1961 Campaign
The images—which were shot, in fact, by Glen Luchford—feature diptychs of Johnson going about her business, with the sleek Jackie 1961 bag on her arm or slung across her chest in various colorways and textures.
Prada Spring 2023: “A Touch of Crude”
Miuccia Prada and Raf Simons’s spring 2023 Prada campaign features some of the brand’s greatest hits on a slate of the biggest names, including Euphoria’s Hunter Schafer (shown here). In a brown and white dip-dyed dress, Schafer clutches a lavender tote—two iconic Prada styles.
Prada Spring 2023: “A Touch of Crude”
Vincent Cassel, perched on the end of a bathtub, wears boots with Raf’s distinct exaggerated cowboy silhouette.
Prada Spring 2023: “A Touch of Crude”
All of the stars, photographed by David Sims, bring the drama—but we especially love this image of noted Prada fan Letitia Wright.
Loewe Spring 2023 Men’s
There’s no one we’d rather see holding an anthurium flower from Loewe’s spring 2023 collection than Josh O’Connor (okay—maybe Stéphane Bak; conveniently, he’s in the campaign as well).
Loewe Spring 2023 Men’s
Another David Sims banger, this season’s advertisement features the two actors in J.W. Anderson’s at-times surreal designs.
Loewe Spring 2023 Men’s
Here, O’Connor is laden down with ephemera—a visual theme in the campaign that, the brand explains, “explores a liminal zone between the staged and the introspective, human personality and crafted item.”
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