The Canadian pop star used his Instagram story to call out the retailer on Monday, calling the clothing “trash.”
“The H&M merch they made of me is trash and I didn’t approve it,” Bieber wrote, encouraging his 270 million followers to avoid purchasing it.
“I didn’t approve any of the merch collection that they put up at H&M,” he wrote in another slide. “All without my permission and approval.”
Clothes in the Hennes & Mauritz AB collection include T-shirts, sweatshirts and hoodies featuring Bieber’s face, branding and lyrics, reports Bloomberg.
A representative for H&M disputed Bieber’s claims, telling CNN “as with all other licensed products and partnerships, H&M followed proper approval procedures.”
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However, H&M said separately that it had removed the Bieber-related products from sale and they no longer appeared available in its online stores.
Bieber had previously partnered with the world’s second-biggest fashion retailer, allowing them to sell merchandise from his 2017 Purpose tour, as well as a follow-up collection in the same year.
It’s not the first time the brand’s faced backlash from a Canadian music celebrity. In 2018 Toronto’s The Weeknd said he would no longer work with H&M after they used a photo on their website of a young Black boy wearing a hoodie that said “Coolest monkey in the jungle.”
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