It’s Official: “Golden-Hour Makeup” Is This Summer’s Most Flattering Trend

You know that time right before sunset or sunrise when everything turns a gleaming shade of gold? Everything looks soft and diffused. Even without makeup, your skin has an ethereal glow, and your features pop. That, my friends, is golden hour, and it’s the inspiration behind the summer’s biggest beauty trend: “golden-hour makeup.” It’s currently going viral on TikTok, racking up millions of views (and counting). 

What is this makeup look all about? It’s essentially mimicking the effect of golden hour on the skin, with no sunset or sunrise necessary. “The golden-hour makeup trend is a look that captures that warm and glowing light at sunrise and sunset,” says celebrity makeup artist J Guerra. “This trend is skin focused and involves using warm, shimmery, and bronze-toned products to create a radiant and luminous glow. The final look is ethereal. It’s a magical play on light with how it illuminates makeup and skincare products and brings these reflective textures to life. The lighting does all the work for you.” Keep scrolling to learn everything you need to know about this summer’s biggest makeup trend.