International athletes watch from sidelines as US peers cash in on NIL deals

[ad_1]

Beth Coulter was born and raised in Northern Ireland before moving to Arizona to play for Arizona State University’s women’s golf team. As one of her requirements on the Tempe campus as a Sun Devil athlete, Coulter had to attend mandatory name, image and likeness workshops to learn more about the ways young competitors like herself can market their personal brands to the public.

But there was just one problem – international college athletes like Coulter cannot receive money from NIL deals…

[ad_2]

Anne-Marie Iemmolo

Source link