How does skin icing with Frozen Essence work? What does it do?
It causes blood vessels to constrict and then dilate, pulsing our carefully balanced ingredients deeper into the skin, where they act quickly to hydrate, firm, and reduce redness and imperfections. Skin icing with Frozen Essence also helps serums and moisturizers work better, which means it enhances nearly every traditional skincare routine.
At what point while creating the product did you feel like you were ready to share it with the world?
It took me and our team four years, as product development took more than two years. Ameon is a personal project that represents who I am as a woman and demonstrates what I value professionally. I wanted to create a brand with a soul where each product is a necessity. We launched in June 2022, and in July our Frozen Essence won the Cosmoprof Award in Las Vegas. Now, we are also excited to share that we are officially launching with Neiman Marcus this summer.
We are a niche brand that is produced locally. Our facility, packaging factory, and lab/manufacturer are located within a radius of 50 miles in New Jersey. We require more handwork. For example, the crystal on top of Holy Cream is assembled by hand. We opened a hidden spa room by appointment only in Equinox Rockefeller Center in New York to share the Ameon experience with customers, which allows them to learn more about the brand. We enjoy every step of the journey, and I want to run the business at my speed so I can experience every step of the process.
Does it have long-term results?
Yes, when used consistently. Skin icing has a cumulative effect. We call it “ice glow.” Usually, I recommend skin icing as a course daily for a week and then two to three times a week when your skin needs extra love. Someone named our facial ice cubes a “cold roller on steroids” because of how powerful and transformative it is. Thanks to our formulas, they are activated by freezing.
Sierra Mayhew
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