Hyatt Teams Up with Kiraku for Luxury Ryokans in Japan Under ATONA Brand

Hyatt to Offer Luxury Ryokans in Japan

Hyatt Hotels and Kiraku have announced that the ATONA brand will open properties in Yufu, Yakushima, and Hakone. The ATONA brand was announced in 2022 under a joint venture between a Hyatt affiliate and Kiraku, a Japanese company dedicated to preserving valuable assets for future generations. The first ATONA ryokans are slated to open in 2026 across some of Japan’s top hot spring destinations.

Featuring modern design grounded in Japan’s rich cultural heritage and history, ATONA properties will typically have 30 to 50 guestrooms, and will feature restaurants with open kitchens and bars showcasing seasonal ingredients.

ATONA is the first brand in the Hyatt portfolio to originate from Japan. It promises travelers an authentic experience with contemporary comforts as they discover the quintessential charms of Japan.