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How 3 Latin American Beauty Brands Use Sustainability to Tap Into Their Roots

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On its face, beauty may seem like one of the least sustainable industries. For a long time, that’s been true thanks to factors such as excessive packaging, plastic production, and unsustainable resources like palm oil. In recent years, the move toward sustainable beauty products has gained momentum. Guided by their cultural heritage, sustainability hasn’t been a choice for many Latin American beauty founders. It’s a nonnegotiable. 

Climate change is arguably at its most critical point in Latin America. According to the Council on Foreign Relations, the Amazon rainforest absorbs more greenhouse gases than any other tropical forest, but it’s been ceaselessly whittled down. In the past 50 years, it’s lost almost 300,000 square miles. For context, that’s a bigger amount of land than the entire country of France. The Amazon isn’t the only Latin American forest that’s been ravaged by deforestation. Other forests, like the Gran Chaco, have lost critical amounts of foliage. Soil erosion and water scarcity have led to food and resource shortages, reports Earth.org. Latin American countries are also facing unhealthy amounts of air pollution, according to a study published in World Health Statistics Quarterly

Needless to say, sustainability efforts are more important than ever in Latin America and the rest of the world. That stretches to every part of life, whether it’s through recycling, conserving resources, or even choosing the products we buy and consume carefully. In the beauty realm, this means buying products from brands committed to sustainability as an ideology, not just a marketing tactic. 

The founders of Tata Harper, Ere Perez, and Ceremonia have managed to not only prioritize climate goals but also find ways to tap into their Latin American roots, which are incredibly important to all three founders. Tata Harper, Ere Perez, and Ceremonia’s Babba Rivera choose to highlight sustainably sourced ingredients from their ancestors’ countries in their product formulations. “We pour a hearty dose of Mexican flair into everything we do,” says Perez, founder of her eponymous makeup brand, who grew up in Mexico. Keep reading to hear from all three founders on what makes their brands sustainable and why sustainability matters to them from a cultural standpoint.

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Katie Berohn

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