4. Pick your preferred diamond cut: Not to sound like a broken record, but the shape (or cut) you choose for diamonds can impact how brilliant the stone is in the light. It also can be the defining difference between if you find a pair of diamond earrings pretty or ugly, so make sure you know what you like upfront. A wide range of cut options are available for you, including round, princess, cushion, oval, baguette, heart, pearl, emerald, marquise, and so on. 

5. Determine what diamond color you desire: While popular marketing has cemented the idea that all diamonds are rare, the truth is that some gemstone colors are actually rarer than others. The most ubiquitous gemstones are colorless, and the rest exist on a scale. Typically, the more irregular stones come in brown, yellow, green, blue, purple, pink, and red—the latter being the most scarce. 

6. Keep gemstone clarity in mind: Clarity is the term that diamond experts use to describe how much a diamond has imperfections or inclusions—aka dirt that’s been logged in the diamond as it formed. Flawless diamonds are typically rarer, but it is possible to find a diamond with minimal imperfections that are invisible to the naked eye. 

7. Pay attention to metals and settings: While most might consider diamond settings a more pivotal part of shopping for engagement rings, it’s just as imperative for earrings. How the diamond is set can determine its overall durability—whether it will fall out in the ocean like Kim Kardashian’s earring did or if it will stand the test of time. It’s also important to consider the type of metal the setting is made from. Anything that’s only been coated in silver or gold but has a different metal base is more likely to chip over time or irritate those with sensitive ears. You want to look for earring settings made fully from gold or silver to ensure they retain their value over time. 

Jasmine Fox-Suliaman

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