CHRISTMAS merry-makers are encouraged to drink mindfully this party season, with Harrogate Spring Water teaming up with star barman Jordan Davis to create a new festive non-alcoholic mocktail.
Mindful drinking is about consumers making smart drinking choices and having great social occasions. Top tips for mindful drinking include enjoying a glass of water between drinks, taking regular breaks and trying tasty non-alcoholic new drinks.
Harrogate Spring Water will donate 50% of the price from the specially created mocktail to the Harrogate Homeless Project, helping those in need this Christmas. The drink will be available exclusively at The West Park Hotel in the centre of Harrogate until December 31.
Named Bittersweet Harmony, the mocktail is made with Sparkling Harrogate Spring Water, Sea Buckthorn alcohol-free spirit from Wetherby-based non-alcoholic distillery Bax Botanics, Lyre’s aperitif rosso and Belvoir Mulled Winter Cordial for a unique Christmas flavour with zero alcohol.
The collaboration has been inspired by a recent survey conducted by Harrogate Spring Water, which found that 38% of Brits want to be more mindful with their drinking habits, and nearly a quarter of people (24%) have consciously cut down their alcohol intake since the coronavirus pandemic.
Commenting on the campaign, Richard Hall, managing director of Harrogate Spring Water said, “We want people to drink life in, have great festive experiences and most importantly, great memories. This research highlights how easy it is to over indulge during the festive season.
With our mindful drinking campaign, we want to help everyone create great festive memories with friends or families and have partnered with the superb team at the West Park Hotel to create a festive alcohol-free cocktail that we think people will love. And even better, 50% of the price goes directly to the Harrogate Homeless Project, who do great work across the district.”
The nationwide survey found that a sixth of those polled said they hadn’t felt fully present at events due to drinking too much alcohol, inspiring them to be more mindful with their intake now.
In addition, more than a quarter of people said that by cutting down on booze, they have a better memory of their experiences when socialising – making Christmas the perfect time to practice mindful drinking and savour the memories of a festive season well-spent.
Served with cloves, nutmeg, infused cacao nibs and orange, Bittersweet Harmony means that revellers can enjoy all the tastes and excitement of the festive season, without paying the price the next day.
Anthony Blundell, Head of Business Development at The West Park Hotel, said: “We are delighted to be collaborating with Harrogate Spring Water who have put our town on the global map for the water that made us. The Bittersweet Harmony is a modern embrace of Christmas and changing drinking trends towards healthier habits which West Park and Harrogate Spring Water are both proud to encourage.”
Francis McAllister, CEO of Harrogate Homeless Project added: “We are pleased Harrogate Spring Water has chosen HHP as the beneficiary of its Mindful Drinking campaign.
“Every penny raised will help us offer tailored support to people experiencing homelessness, helping them tackle the root causes of their situation including addiction, trauma and poor physical or mental health.”
The mindful drinking collaboration is part of Harrogate Spring Water’s Drinking Life In campaign, encouraging people to fully take in the moment and enjoy their experiences.
To champion the benefits of mindful drinking and highlight how you can ‘drink life in’, Harrogate Spring Water has launched a new dedicated platform to inspire and encourage people to make the most of their experiences, including expert tips and tricks from Dr Alex George to help party-goers pace themselves this Christmas.
To find out more about Christmas celebrations at The West Park Hotel, please visit https://www.thewestparkhotel.com/
Francesca
Source link
