Goodrays supplement startup launches CBD drinks, gummies and oils for the masses – Medical Marijuana Program Connection

Launched in 2020, the start-up has expanded from their original oils and gummies to launch their leading drinks range into top UK retailers last year. 

Discussing the wide ranging consumption opportunities for CBD, Eoin Keenan, the brand’s co-founder and CEO, tells NutraIngredients: “We are offering different formats that work within different consumer occasions. We have something for somebody that feels anxious first thing in the morning before work, something for stress and claustrophobia when going on the tube in between meetings, something for unwinding and relaxing after work…”

He says the demand for healthy alternatives to modulate cognition is growing, in-line with the increasingly holistic outlook on health, as consumers want to ‘optimise’ health, not just treat problems.

“People are looking to optimise… they’re not looking for a solution. They don’t expect this to make everything better, but they are looking at nutrition in the mindset of ‘how will this improve my day by 5 to 10%,” he highlights.

The company offers CBD gummies, containing 25mg of CBD in flavours ranging from lemon-lime to mango. In addition, their drinks contain 30mg of CBD with added vitamin D in flavours such as elderflower and yuzu, as well as raspberry and guava.

Keenan says the formats and quantities of CBD used are determined based on the available science, stressing the responsibility of CBD companies to retain consumer trust and share the evidence-backed benefits of CBD,…