Many of Finovate’s most storied alumni made their Finovate debuts at our European conference, FinovateEurope. Next year at FinovateEurope (March 14 through 15) we will feature the event’s alums in a special showcase called Alumni Alley. For those companies that first demoed their innovations at FinovateEurope, Alumni Alley is a great opportunity to show the world their latest innovations and accomplishments.

Is Alumni Alley for you? Visit our Alumni Alley hub today and find out!

This week, we shine a light on another set of three companies that made their first Finovate appearances at our first FinovateEurope conference in 2011: a digital advertising platform for banks, an innovator in data-driven digital banking, and an e-billing/billpay pioneer.

Cardlytics Delivering Relevant Rewards Before it was Cool

Cardlytics was a young company when it made its Finovate debut at FinovateEurope in London in 2011. The Atlanta, Georgia-based firm already had gained significant traction for its technology: a transaction marketing platform that helped banks and retailers offer rewards to customers based on their individual buying behavior. During its demo, Cardlytics noted that its technology reached tens of millions of consumers via hundreds of retailers in the U.S. who were leveraging the platform to deliver what have now become table stakes in the loyalty and rewards business: precise targeting and highly relevant offers. Cardlytics returned to the FinovateEurope stage a year later, earning a Best of Show award for its latest loyalty management solution.

From a company with 100 employees and more than $27 million in funding in 2011, Cardlytics has grown into a leading advertising platform for banks and other financial institutions. The company boasts more than 184 million bank customers on its platform and more than $650 million in customer rewards paid. Cardlytics went public in 2018, and currently trades on the NASDAQ under the ticker CDLX. The company has a market capitalization of more than $169 million.

Scott Grimes and Lynne Laube, Cardlytics’ first and second CEOs, demonstrating the company’s technology at FinovateEurope.

“We delivered solid double-digit growth despite the serious challenges present in the economy,” Cardlytics CEO Karim Temsamani said in November when the company shared Q3 financials. “While the economy may be uncertain, I believe there is inherent resiliency in platforms that prove return on ad spend, and I am positive we can grow profitably.” Temsamani joined the company as CEO this summer, taking over from co-founder Lynne Laube who is retiring from the leadership post. Temsamani comes to Cardlytics from Stripe, where he worked as Head of Global Partnerships and, before that, Head of Banking and Financial Products.

Lodo Software, D3 Technology, and the Road from PFM to Data Driven Digital Banking

These days, the idea of fintechs coming from places other than Silicon Valley is increasingly commonplace. But in 2011, there was something more than a little novel about the fintech innovation that was coming out of places like Omaha, Nebraska – courtesy of startups like Lodo Software.

Making its Finovate debut at FinovateEurope 2011, Lodo Software demoed a cross-selling solution that helped banks leverage the data gathered by the PFM component of the platform to personalize offers and marketing campaigns. The product, OurCashFlow, organized and analyzed customer data to ensure that financial institutions are sending the right messages to the right customers at the right time. The platform’s messages and notifications are scheduled within the platform and are delivered to customers via their PFM dashboard.

D3 Technology CEO Mark Vipond demoing the company’s technology at FinovateEurope 2011 in London.

Lodo Software rebranded as D3 Technology in 2014 in a move that CEO Mark Vipond said reflected “the company’s evolution from a personal financial management software provider to the creator of one of the market’s only true omnichannel, data driven digital banking solution.” The company created D3 Banking to help financial institutions deliver a consistent, personalized, banking experience anywhere, at any time, and on any device. Five years later, in the summer of 2019 , fellow Finovate alum NCR announced that it would acquire the company.

“NCR is a great fit for D3 and the timing is right for us to combine forces to create a powerful digital transformation platform for large financial institutions,” Vipond said when the acquisition was announced. “This transaction enables us to capitalize on new market opportunities and bring top-tier capabilities to our mutual and future clients.”

AcceptEasy: A Pioneer in E-Billing and Billpay via Email

Enabling secure and straightforward e-billing and payments via email was the innovation championed by Netherlands-based fintech AcceptEmail at FinovateEurope in 2011. Founded in 2006 and launching its solution less than a year later, AcceptEmail offered a three-click process for customers to pay bills directly from their email accounts without requiring manual data entry and re(entry). The company’s technology brings convenience to the billpay process for consumers and helps billers realize lower DSO (days sales outstanding) due to more customers paying their bills faster as well as less collection activity. The platform also supports credit management (notifications and reminders) as well as smart SEPA Direct Debit notifications.

AcceptEmail (now AcceptEasy) CEO Peter Kwakernaak introducing his company to Finovate audiences at FinovateEurope 2011.

The company was acquired by Serrala in February 2020 for an undisclosed amount and announced a rebrand to AcceptEasy. The rebranding was designed to reflect the fact that the company had evolved beyond email to become a bill service provider that enables payments in all digital channels. “The flexibility and architecture of our technology is perfect for all sorts of transactional messaging,” AcceptEasy CEO Peter Kwakernaak explained. “The payment moment is becoming a personalized and interactive contact moment .. (it) is one of the most important steps in the customer journey.” He added, “Our services make it possible for enterprises to provide consumers and small businesses an optimized brand experience and save costs in the process.

Photo by Nikita Khandelwal

David Penn

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