Every Cool Brand Is Opening a Store in NYC Right Now—9 to Pop Into Immediately

It should come as no shock to anyone reading this that I like to shop. As well as being a significant aspect of my job as a fashion editor, it’s also my favorite pastime, one that I’m lucky enough to partake in quite frequently living in NYC’s busiest shopping hub. That said, even I sometimes bore with the same fast-fashion shops, multibrand retailers, and department stores that have lined the streets of SoHo and beyond for years, wishing for some new spots to pop up and keep things interesting.

Luckily, it appears that I’m not the only one who’s fed up with the sartorial status quo in America’s fashion capital, with some of fashion’s coolest brands biting the bullet in the last few years and at last returning to brick-and-mortar life in downtown Manhattan. From minimalist Toteme, known for its blanket coats and elevated basics to Instagram-favorite Staud, a brand beloved for its mid-range handbags and bright-colored dresses, every in-the-know internet brand is taking root in NYC of late. 

Scroll down for a sneak peek at some of the city’s coolest new stores, including Courrèges, Sandy Liang, Bode, and more. And stay tuned for more openings in the future.