Emily Ratajkowski Blooms for Viktor & Rolf Flowerbomb Perfume

The Viktor & Rolf FLOWERBOMB perfume has a new face with the model, actress, and author Emily Ratajkowski. The luxury scent’s campaign starring the brunette will drop later this month. In a promotional image, she gets her closeup wearing a ruffled pink design paired with a messy updo hairstyle.

FLOWERBOMB is an iconic scent with a story that has been inspiring women for over 18 years. Since first launching in 2005, this exquisite fragrance has remained one of the top choices for women around the world. It’s a top 10 fragrance for women in the US and a top 15 scent for women in the UK. 

So much of what represents femininity is delicate. I like that FLOWERBOMB is about strength as much as it is about femininity.

Emily Ratajkowski

Viktor & Rolf Flowerbomb Perfume Announcement

Emily Ratajkowski also stars in Viktor & Rolf’s FLOWERBOMB perfume film, a vibrant exploration of self-transformation and empowerment. Directed by Torso Solutions with photography by Inez & Vinoodh (the photography duo also shot the brand’s Good Fortune scent), the captivating story features a glitchy explosion of flowers. It encourages viewers with the tagline: “Unleash your fem-power.”

“We have admired Emily Ratajkowski for a long time and we’re happy to welcome her to the Viktor & Rolf family. As her work clearly testifies, Emily is a multifaceted talent. Her wide range of qualities and talents make her into the perfect embodiment of FLOWERBOMB.” state Viktor Horsting & Rolf Snoeren, founders and artistic directors of Viktor & Rolf

Emily Ratajkowski also attended Moet & Chandon Holiday Season celebration event held at the Lincoln Center in New York City late last year. She wore a cowl-neck dress with an ombre effect going from light lilac to deep maroon with gold detailing. The supermodel paired the look with gold strappy heeled sandals. For more of Emrata, check her out in ski style for Michael Kors x ellesse collection.