Elon Musk Says Bob Iger, the Disney CEO He Publicly Told to “Fuck Yourself,” Should Be “Fired Immediately”

Last month, during an interview at The New York Times’ DealBook summit, X owner Elon Musk declared that the advertisers who’d boycotted the platform in reaction to his endorsement of a wildly antisemitic post could go to hell. “Don’t advertise,” he said before going on to specifically target Disney CEO Bob Iger. “If someone is going to try to blackmail me with advertising? Blackmail me with money? Go fuck yourself. Go fuck yourself, is that clear? Hey, Bob, if you’re in the audience. That’s how I feel, don’t advertise.” A week and change later, (perhaps with the benefit of hindsight and maybe even a gentle reminder from shareholders that his job is not, in fact, to tank the company), has Musk decided to make nice with the companies upon whom X relies on revenue to survive? Not exactly!

Instead, on Thursday morning, he declared on X that Iger should be “fired immediately” and that “Walt Disney is turning in his grave over what Bob has done to his company.”

In November, Disney, along with IBM, Apple and others, pulled their advertising on X after Musk wrote, “You have said the actual truth” in response to a post accusing “Jewish communities“ of “pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.” Musk later apologized, saying, “It might be literally the worst and dumbest post I’ve ever done,” yet curiously, it remained on the site as of Friday:

Musk bought Twitter in October 2022, and under his tutelage the company has gone from a valuation of $44 billion to $19 billion (he also, for some reason, changed the name to X). At the DealBook conference, after telling Iger and company to “fuck yourself,” Musk said: “If the company fails because of an advertiser boycott, it will fail because of an advertiser boycott. And that will be what bankrupt the company, and that’s what everybody on earth will know…. Let the chips fall where they may.”