Much like Spinale, Astrid Cioata was drawn to The Mall Firenze, a luxury outlet located outside of Florence through TikTok. On the app, videos about the outlet mall have grown to over 500 million views. “A lot of these girls were getting the same items that you could find in [retail] stores for 80% off,” she remembers of the TikTok videos she saw before visiting the outlet last year during a vacation. “And everything I got was 80% off, too.” Astrid shopped items that would’ve set her back nearly $5,000 — including a pair of Prada sneakers and three pairs of heels from Gianvito Rossi and Jimmy Choo — for a little over $1,000.
Frances Solá-Santiago
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