Cops prepare for large crowds, potential mayhem from Prime energy drink ‘golden bottle’ giveaway

The NYPD has bolstered patrols in Chelsea Friday as they prepare for large crowds and possible mayhem over an energy drink company’s “golden bottle” contest similar to a recent PlayStation giveaway over the summer that ended in a riot, officials said.

Cops have set up barricades, keeping a careful watch as over-caffeinated fans of Prime Energy Drink enter a pop-up shop on W. 15th St. near Ninth Ave. and try their luck entering a six-digit code that will free a 24K gold Prime bottle from a bulletproof case.

The bottle is worth $500,000, Prime Energy Drink co-founders Logan Paul and Olajide Olayinka Williams “JJ” Olatunji said on Tik Tok.

A similar contest is being held in London, organizers said. The promotion is to celebrate the sale of the company’s billionth bottle of the energy drink.

Paul and Olatunji, known professionally as KSI, have become internet celebrities as they use social media to hawk their energy drink. Their TikTok page has over 4 million followers and their Instagram page has nearly 2 million.

In August more than 5,000 people showed up at Union Square after Twitch star Kai Cenat announced that he was going to be giving out free PlayStation consoles.

The social media influencer’s promotional event ended with cops getting pelted with bottles and debris and out-of-control teens jumping and dancing on cars.

Cenat and four others were arrested on misdemeanor crimes and an additional 60 people were given summonses for disorderly conduct.

Holding up a copy of the Daily News’s coverage of the riot, Cenat condemned his followers’ actions and the mayhem they caused.

“I don’t condone any of the things that went on that day,” he said.