Circa Sports Becomes Partner of NHL’s Chicago Blackhawks

The Chicago Blackhawks unveiled a new multi-year partnership deal with Circa Sports, a Vegas-based sports betting operator. Under the new deal, the sportsbook will serve as the official jersey patch sponsor for the Blackhawks home red jerseys.

This partnership would notably mark the first time a partner has been added to the club’s game jerseys.

According to the announcement the new jersey patch will be worn starting in the 2024-2025 season. Circa Sports’ logo will make its first appearance on the Blackhawks kit later this week at the 2024 Upper Deck NHL Draft.

For context, Circa Sports is a sports betting operator currently available in Illinois, the Chicago Blackhawks’ home state, and Las Vegas. The company’s products are currently available in Illinois via the Circa Sports Illinois online sportsbook and the physical sportsbook at American Place in Waukegan.

Las Vegas bettors can also engage with the brand through Circa Resort & Casino, an adult-only casino resort in downtown Las Vegas. The property notably houses the world’s largest sportsbook – a venue taking up some three stories and boasting capacity to accommodate over 1,000 bettors. The sportsbook also includes Stadium Swim, a multi-level pool amphitheater featuring six pools and a 143-foot screen where sports fans can watch the biggest games.

Both Parties Are Excited about the Deal

Jaime Faulkner, the Blackhawks’ president of business operations, commented on the partnership, saying that he is excited to welcome Circa Sports to the Chicago Blackhawks family. He underscored the fast growth of the sports betting sector and expressed enthusiasm about the opportunity to offer fans a new way to engage with the club’s games.

We couldn’t be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences.

Jaime Faulkner, president of business operations, Chicago Blackhawks

Derek Stevens, Circa Sports’ chief executive officer, also commented on the matter, expressing personal excitement about the deal. As a hockey fan, he felt thrilled about the partnership and said that he is looking forward to showcasing the new jerseys.

Growing up as a hockey fan, I’m overwhelmed with the opportunity, and the responsibility, that goes along with partnering with an Original Six team and a team with the most iconic home jersey in sports. We are ecstatic to showcase the new Blackhawks jersey with such a young and exciting team.

Derek Stevens, CEO, Circa Sports

Last year, Circa Sports announced that it is set to open a new sportsbook at Silverton Casino Lodge in 2024.